Facebook Lexicon visualizes conversation trends on Facebook

Facebook today announced the launch of Facebook Lexicon, a visualization tool reminiscent of Google Trends. Just as Google Trends measures and compares search query volume across multiple terms, Facebook Lexicon shows how frequently your search terms appear in Facebook Wall conversations over time.

Lexicon only counts profile, group, and event Wall conversations – it doesn’t count messages, chats, or application activity (feed items, notifications, or invitations). Facebook’s Roddy Lindsay also says that, “No human at Facebook ever reads these Wall posts.”

Unlike Google Trends, however, Facebook Lexicon doesn’t allow filtering by geographic region (a bit more complex in the Facebook environment, since the user’s IP may not always match their geographic region).

Facebook Lexicon will be a great way to get near-real time stats on the buzz surrounding current events. It should be a very valuable tool for the PR community!

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5 Responses to “Facebook Lexicon visualizes conversation trends on Facebook”

  1. Jon says:

    Lexicon’s an interesting way to see when things become popular, but saying that “no human at Facebook ever reads these Wall posts” isn’t really true. Right, Lexicon works by a computer that counts words. But the very nature of a wall is that it is public. Even if it’s limited just to the profile owner’s friends, it’s still not private one-on-one communication. Humans do read walls.

  2. Jeremiah says:

    I think this is going to be a really interesting tool for marketers, particulary if you are in Facbook, if we can know when people are interested in a particular topic, targeting ads becomes much easier. I have a bunch of examples at http://www.facebooklexicon.com/

  3. hackbash » Blog Archive » The morning after the night before says:

    [...] to Adam for this. It comes from Facebook Lexicon, a new trend-tracking tool for the social network that can tell you how often certain terms appear [...]

  4. Josh Chambers says:

    I’m bummed you can’t see any numbers. It basically makes this tool useless to me.

  5. Google Real Time Search: La Búsqueda en Tiempo Real | Hello Google says:

    [...] de monitorizar las conversaciones. De momento nos tendremos que conformar con la herramienta Facebook’s Lexicon tool que sólo muestra tendencias a muy alto [...]

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