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	<title>Comments on: Facebook Gold Rush? Why Developers and Brands Aren&#8217;t Connecting</title>
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	<link>http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/</link>
	<description>Tracking Facebook and the Facebook Platform for Developers and Marketers</description>
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		<title>By: Larry</title>
		<link>http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/comment-page-1/#comment-6199</link>
		<dc:creator>Larry</dc:creator>
		<pubDate>Wed, 19 Mar 2008 01:34:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/#comment-6199</guid>
		<description>It&#039;s just good to know that companies like AppsSavvy are out there representing the top applications - and brands finally have a central place to go to get the right app for their needs.</description>
		<content:encoded><![CDATA[<p>It&#8217;s just good to know that companies like AppsSavvy are out there representing the top applications &#8211; and brands finally have a central place to go to get the right app for their needs.</p>
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	<item>
		<title>By: AOL花8.5亿美元买下Bebo是否值得？ &#124; Startup</title>
		<link>http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/comment-page-1/#comment-6151</link>
		<dc:creator>AOL花8.5亿美元买下Bebo是否值得？ &#124; Startup</dc:creator>
		<pubDate>Sat, 15 Mar 2008 13:07:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/#comment-6151</guid>
		<description>[...] Inside Facebook and Techcrunch have noted, the use of social media has far outpaced the monetization of social [...]</description>
		<content:encoded><![CDATA[<p>[...] Inside Facebook and Techcrunch have noted, the use of social media has far outpaced the monetization of social [...]</p>
]]></content:encoded>
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		<title>By: AOL-Bebo deal is good for the industry &#171; Lightspeed Venture Partners Blog</title>
		<link>http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/comment-page-1/#comment-6130</link>
		<dc:creator>AOL-Bebo deal is good for the industry &#171; Lightspeed Venture Partners Blog</dc:creator>
		<pubDate>Fri, 14 Mar 2008 14:26:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/#comment-6130</guid>
		<description>[...] Inside Facebook and Techcrunch have noted, the use of social media has far outpaced the monetization of social [...]</description>
		<content:encoded><![CDATA[<p>[...] Inside Facebook and Techcrunch have noted, the use of social media has far outpaced the monetization of social [...]</p>
]]></content:encoded>
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		<title>By: Watch Television</title>
		<link>http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/comment-page-1/#comment-6112</link>
		<dc:creator>Watch Television</dc:creator>
		<pubDate>Fri, 14 Mar 2008 05:30:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/#comment-6112</guid>
		<description>Well I don&#039;t think it&#039;s all about profit, personally I prefer to offer a service that&#039;s actually of use. As a developer I prefer that my work gets used then in making money off of it, maybe I&#039;m the minority there - but I think most coders/developers care more to solve simple problems then in actually creating a brand out of their work.</description>
		<content:encoded><![CDATA[<p>Well I don&#8217;t think it&#8217;s all about profit, personally I prefer to offer a service that&#8217;s actually of use. As a developer I prefer that my work gets used then in making money off of it, maybe I&#8217;m the minority there &#8211; but I think most coders/developers care more to solve simple problems then in actually creating a brand out of their work.</p>
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		<title>By: Google Too Will Pass; Will Facebook Do The Passing? &#124; Social Media News Desk</title>
		<link>http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/comment-page-1/#comment-6103</link>
		<dc:creator>Google Too Will Pass; Will Facebook Do The Passing? &#124; Social Media News Desk</dc:creator>
		<pubDate>Thu, 13 Mar 2008 18:09:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/#comment-6103</guid>
		<description>[...] goes hand-in-hand with the thoughts that Jim Harper expressed today over at Inside Facebook. There, Phil Edwards in talking about the &#8216;mythical&#8217; Facebook gold rush explicitly acknowledges the fact that Facebook is not only having a hard time monetizing their [...]</description>
		<content:encoded><![CDATA[<p>[...] goes hand-in-hand with the thoughts that Jim Harper expressed today over at Inside Facebook. There, Phil Edwards in talking about the &#8216;mythical&#8217; Facebook gold rush explicitly acknowledges the fact that Facebook is not only having a hard time monetizing their [...]</p>
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		<title>By: Jacob Madison - &#187; Google Too Will Pass; Will Facebook Do The Passing?</title>
		<link>http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/comment-page-1/#comment-6102</link>
		<dc:creator>Jacob Madison - &#187; Google Too Will Pass; Will Facebook Do The Passing?</dc:creator>
		<pubDate>Thu, 13 Mar 2008 17:28:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/#comment-6102</guid>
		<description>[...] goes hand-in-hand with the thoughts that Jim Harper expressed today over at Inside Facebook. There, Phil Edwards in talking about the &#8216;mythical&#8217; Facebook gold rush explicitly acknowledges the fact that Facebook is not only having a hard time monetizing their [...]</description>
		<content:encoded><![CDATA[<p>[...] goes hand-in-hand with the thoughts that Jim Harper expressed today over at Inside Facebook. There, Phil Edwards in talking about the &#8216;mythical&#8217; Facebook gold rush explicitly acknowledges the fact that Facebook is not only having a hard time monetizing their [...]</p>
]]></content:encoded>
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		<title>By: Google Too Will Pass; Will Facebook Do The Passing?</title>
		<link>http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/comment-page-1/#comment-6093</link>
		<dc:creator>Google Too Will Pass; Will Facebook Do The Passing?</dc:creator>
		<pubDate>Thu, 13 Mar 2008 08:04:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/#comment-6093</guid>
		<description>[...] goes hand-in-hand with the thoughts that Jim Harper expressed today over at Inside Facebook. There, Phil Edwards in talking about the mythical Facebook gold rush explicitly acknowleges the fact that Facebook is not only having a hard time monetizing their [...]</description>
		<content:encoded><![CDATA[<p>[...] goes hand-in-hand with the thoughts that Jim Harper expressed today over at Inside Facebook. There, Phil Edwards in talking about the mythical Facebook gold rush explicitly acknowleges the fact that Facebook is not only having a hard time monetizing their [...]</p>
]]></content:encoded>
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		<title>By: Chas Edwards</title>
		<link>http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/comment-page-1/#comment-6090</link>
		<dc:creator>Chas Edwards</dc:creator>
		<pubDate>Thu, 13 Mar 2008 04:38:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/#comment-6090</guid>
		<description>Phil--I work with Battelle over at FM.  While I do worry about developers building their businesses soley upon revenues from the app exchange networks, I&#039;m a big believer that major brands will support top Facebook apps with advertising dollars.  Dell&#039;s ReGeneration &quot;Draw What Green Means to You&quot; campaign (http://chasnote.com/2008/02/01/dell-goes-green-1000000-votes-for-dell/) and HP&#039;s &quot;What Do You Have to Say&quot; sponsorship (http://chasnote.com/2007/12/14/hp-sponsors-comments-on-facebooks-graffiti-2/) and Wacom&#039;s &quot;Draw a Monster&quot; contest (http://chasnote.com/2007/11/29/wacom-invites-facebook-artists-to-draw-to-win-promotion/) are three early examples.  I expect many, many more!</description>
		<content:encoded><![CDATA[<p>Phil&#8211;I work with Battelle over at FM.  While I do worry about developers building their businesses soley upon revenues from the app exchange networks, I&#8217;m a big believer that major brands will support top Facebook apps with advertising dollars.  Dell&#8217;s ReGeneration &#8220;Draw What Green Means to You&#8221; campaign (<a href="http://chasnote.com/2008/02/01/dell-goes-green-1000000-votes-for-dell/" rel="nofollow">http://chasnote.com/2008/02/01/dell-goes-green-1000000-votes-for-dell/</a>) and HP&#8217;s &#8220;What Do You Have to Say&#8221; sponsorship (<a href="http://chasnote.com/2007/12/14/hp-sponsors-comments-on-facebooks-graffiti-2/" rel="nofollow">http://chasnote.com/2007/12/14/hp-sponsors-comments-on-facebooks-graffiti-2/</a>) and Wacom&#8217;s &#8220;Draw a Monster&#8221; contest (<a href="http://chasnote.com/2007/11/29/wacom-invites-facebook-artists-to-draw-to-win-promotion/" rel="nofollow">http://chasnote.com/2007/11/29/wacom-invites-facebook-artists-to-draw-to-win-promotion/</a>) are three early examples.  I expect many, many more!</p>
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		<title>By: Daehee</title>
		<link>http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/comment-page-1/#comment-6089</link>
		<dc:creator>Daehee</dc:creator>
		<pubDate>Thu, 13 Mar 2008 03:11:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/#comment-6089</guid>
		<description>Unless you can fill a void missed by Facebook, give users what they want, not what developers think might be a &quot;useful application.&quot;</description>
		<content:encoded><![CDATA[<p>Unless you can fill a void missed by Facebook, give users what they want, not what developers think might be a &#8220;useful application.&#8221;</p>
]]></content:encoded>
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		<title>By: Neil @ FacebookInsight.com</title>
		<link>http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/comment-page-1/#comment-6083</link>
		<dc:creator>Neil @ FacebookInsight.com</dc:creator>
		<pubDate>Wed, 12 Mar 2008 23:04:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.insidefacebook.com/2008/03/12/facebook-gold-rush-why-developers-and-brands-arent-connecting/#comment-6083</guid>
		<description>I thought this was insightful, and agree completely with the idea of &quot;meaningful&quot; applications.  The current userbase would of course, beg to differ.

Facebook is working hard on this Profile clean up to remove the taboo associated with terrible one-time-usage applications, and focus on tools that truly create user benefit.

There is definitely room for applications to help people with their everyday, and I think when that happens, we&#039;ll see new models evolve.</description>
		<content:encoded><![CDATA[<p>I thought this was insightful, and agree completely with the idea of &#8220;meaningful&#8221; applications.  The current userbase would of course, beg to differ.</p>
<p>Facebook is working hard on this Profile clean up to remove the taboo associated with terrible one-time-usage applications, and focus on tools that truly create user benefit.</p>
<p>There is definitely room for applications to help people with their everyday, and I think when that happens, we&#8217;ll see new models evolve.</p>
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