Facebook launching Profile Clean-up Tool, giving apps the boot

Always vigilantly protective of its elegant design and simple user experience, Facebook has taken note of user complaints about profile page application clutter and will soon be launching a Profile Clean-up Tool, reminiscent of the Windows Desktop Cleanup Wizard, to help users boot superfluous application boxes from their profile page.

cleanup.jpgThe Profile Clean-up Tool will recommend that users keep the Friends, Mini Feed, Wall, Basic and Personal Information boxes, as well as the top 12 application boxes they have added. A “Show Extended Profile” link will be added to the bottom of the profile page that will show profile boxes for all the other apps the user has installed.

Since the profile box is a major point of both existing user re-engagement and new user acquisition, any move by Facebook to “hide” application boxes from profile pages could negatively impact application use and growth. However, the default setting of the Profile Clean-up Tool to keep 12 application boxes visible by default should not have catastrophic effects: since the average Facebook user has about 13 apps installed (800 million apps have been installed [Adonomics] / 60 million active users [Facebook], not all of whom have apps), this change could result in about 10-20+% of application profile boxes being hidden (depending on the actual app distribution).

Ultimately, this is a good move by Facebook to protect the user experience. Decreasing the number of application boxes on profile pages will keep profile pages loading quickly (some profile pages with dozens of app can take 20-30 seconds or more to load).

[via Julie Zhuo/Facebook]

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Leave a Reply

4 Responses to “Facebook launching Profile Clean-up Tool, giving apps the boot”

  1. Bart says:

    But it won’t stop the stream of application requests. The should solve a few other things:

    1) Ban applications that require you to invite 20 people before you can start using the application.

    2) Ban applications that send you fake messages like “You have been kissed, find out who” while you’ve just been invited.

    3) Applications should show you their ‘message’ immediately before you need to install it.

    4) Allow users to rank applications on the above parameters.

  2. Facebook to Launch Profile Clean-Up Tool says:

    [...] Current data suggests that over 60 million active Facebook users have installed an average of 13 apps each, totaling 800 million apps. [...]

  3. Inside Facebook » Facebook cracking down on "deceptive" developers says:

    [...] developers in the name of enhancing the user experience. In the last week alone, Facebook has kicked a large portion of application boxes off of profile pages and limited the distribution of news feed stories to friends who don’t have the application [...]

  4. How Much Money Are Facebook Apps Making? Not Much Apparently | Venture Chronicles says:

    [...] not actually using them for anything. In fact, profile clutter is now so much of a problem that FB released a clean up tool to deal with [...]

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