Email
RSS
Twitter
Facebook
Facebook beta testing Platform payment system
December 18th, 2007
After much speculation, Facebook is about to start closed beta testing its payment system for application developers.
This is big news for developers seeking to monetize their apps through transactions. Transaction-based applications that use virtual currencies or kick users out to Paypal could soon start accepting payments from users directly in their apps.
A Platform payment system could also be a significant revenue generator for Facebook. While Facebook is not making money directly from application use (developers keep 100% of ad sales), developers would be happy to pay a commission for the service.
Developers who are interested in participating in the beta test can go to the Developer Forums and email the Facebook Platform team. You will be required to sign an NDA to participate.
|
Download The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook
Inside Facebook analyzes 12 major Facebook marketing efforts from leading brands. Who comes out on top?
Italian / Italiano
Strategic Facebook Platform Ecosystem Overview and Guide For Agencies & Brands
Track Facebook's International Growth in 95 Global Markets with our Monthly Reports
December 18th, 2007 at 4:35 pm
[...] Justin Smith first cited the forum post. [...]
December 18th, 2007 at 10:53 pm
[...] my wall that they had bought the shirt. Social commerce has extremely powerful potential. Thanks to Justin Smith for pointing this out! Posted in News Digg this article Save to del.icio.us [...]
December 19th, 2007 at 3:08 am
[...] Laut Inside Facebook können sich Entwickler von Applikationen derzeit für die Beta-Phase eines internen Facebook-Bezahlsystems anmelden. Die Intention dahinter erscheint logisch: Zumindest ein kleiner Teil der Anbieter hinter den mittlerweile über 11.000 verfügbaren Applikationen wird Interesse haben, reale oder virtuelle Produkte/Gegenstände über Applikationen zu vertreiben. Derzeit funktioniert dies nur mit Hilfe externer Lösungen wie Paypal, weshalb eventuelle E-Commerce-Umsätze der Applikationen komplett an Facebook vorbeigehen. Gleichzeitig beinhalten der Weg über eine externe Zahlungsabwicklung zusätzliche Gebühren sowie Aufwand für den App-Entwickler. Auch die Anreize für Facebook-Mitglieder, Güter innerhalb der Plattform zu erstehen, sind gering, weil diese nicht komfortabel mit wenigen Klicks in Facebook bestellt werden können. [...]
December 19th, 2007 at 10:19 am
Who is Facebook partnering with on this? PayPal / Google Checkout / Amazon? Anyone?
December 19th, 2007 at 1:28 pm
They’re not partnering with anyone, AFAIK. They already have the transaction technology. To scale you need fraud-prevention.
One thing to keep in mind is that Peter Thiel, one of the co-founders of PayPal, is a primary backer and board-member of Facebook via his Founders Fund.
December 20th, 2007 at 12:13 am
I was wondering if an independent company providing micropayment support across social networks will be better than facebook specific solution. Like paypal, this facility should be site agnostic.
January 2nd, 2008 at 5:45 am
[...] is beta-testing a payments platform. January 2, 2008 – 9:42 pm, by aaron. Permalink. Comments RSS. [...]
April 16th, 2008 at 6:01 am
[...] Facebook is working on a secure payments solution for application developers wanting to accept payments but unable to setup a payments infrastructure [...]
July 16th, 2008 at 12:33 am
[...] started taking developer applications to participate in a payments beta program last December. When ready, the Platform payments system [...]
September 2nd, 2008 at 2:12 pm
[...] player in digital goods by providing virtual goods sales infrastructure for developers whenever its application payment platform is [...]
October 10th, 2008 at 1:28 pm
[...] referred to as “the rumoured payment system.” (It’s more than a rumour, given the solicitation for developers to sign up for a beta programme last year, but obviously there’s nothing to be announced [...]
November 4th, 2008 at 7:33 am
[...] be faltering a bit as the company usurps applications and doesn’t deliver on things like a payment platform, on which others can generate revenue and Facebook takes a [...]
December 29th, 2008 at 2:18 pm
[...] was one year ago last week that Facebook announced the beta test of its Facebook Platform payment system that would allow applications to start accepting payments from users directly inside their Facebook [...]
December 30th, 2008 at 5:40 am
[...] year ago last week Facebook announced the beta test of its Facebook Platform payment system that would allow applications to start accepting payments from users directly inside their Facebook [...]
January 4th, 2009 at 2:40 am
[...] piu’ di un anno che si rincorrono le voci sulla possibile costruzione di un sistema di pagamenti interno a Facebook, con lo scopo non solo di permettere la vendita di prodotti e servizi [...]
January 18th, 2009 at 10:44 pm
[...] they still working on that, as promised? No Comments so far Leave a comment RSS feed for comments on this post. TrackBack URI [...]
March 26th, 2009 at 1:18 pm
[...] given that the company has been “looking at” doing a Platform payment system since late 2007 that has yet to [...]
April 14th, 2009 at 2:31 pm
[...] having announced a beta program for its own in-house Facebook Platform payments system in December 2007, Facebook has remained mum [...]