The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook


Facebook Marketing Bible

Introduction

A large and growing portion of some of the most valuable demographics are spending more of their time and attention on Facebook and less on other channels and media. Not only are US college students and teenagers fully engaged in Facebook, but adults, professionals, and people from around the world now constitute a substantial portion of the Facebook userbase as well.

However, most marketers lack a comprehensive understanding of the vast array of explicit and implicit marketing channels Facebook offers – most of which are viral. My goal here is to provide an introduction to what’s possible on Facebook to the spectrum of marketers from brand advertisers to volunteer grassroots evangelists.

Facebook offers many ways to get the word out and bring the people in. Here’s how to get started.

Contents

I. Tools for Guerilla Marketers

1. Profile Page
2. Groups
3. Pages
4. Events
5. Notes and Photos
6. Messages
7. Marketplace
8. Share / Posted Items
9. Networks
10. Mini Feed and News Feed

II. Tools for Advertisers

11. Social Ads
12. Integrated Opportunities
13. Beacon
14. Polls
15. Facebook Platform Ad Networks
16. Facebook Platform Application Sponsorships
17. Sponsored Facebook Groups

III. Tools for Application Developers

18. Profile Box
19. Mini Feed
20. News Feed
21. Invitations
22. Facebook Notifications
23. Email Notifications
24. Application Directory

I. Tools for Guerilla Marketers

For the aggressive guerilla marketer, Facebook offers a bevy of viral channels to get the word out to your friends and creatively reach your target audience. The best part about these guerilla tactics is their cost: $free. Everyone on Facebook can use these strategies to recruit and evangelize their causes.

1. Profile Page

The starting point for your presence on Facebook is your profile page. Your profile page is basically a landing page that you design in order to convert your friends to engage with certain parts of your identity.

Not only is your profile the page that you have the most control over, it’s the place where you can most deeply and authentically express your passion for the brand, company, or product you want to promote. Your profile page is an opportunity to craft a credible real-world story around the reasons your products or services are so valuable. Take advantage of Personal Info, Work Info, Photos, and applications to tell bits and pieces of your narrative as it relates to your brand. If you’re not buying your own stuff, why should anyone else?

If you don’t want to associate your personal identity with the product or service you’re trying to promote, Facebook is not for you. Inherent in the current state of Facebook is a culture of transparency that devalues and ignores inauthenticity. If you’re afraid to show the real people behind your campaign, that’s okay–but save your time and money and go somewhere beside Facebook.

Finally, most people don’t realize how many page views profile pages generate. One of the most common habits of Facebook users is browsing the profile pages of friends and stalking the profile pages of people they want to learn more about. By connecting to hundreds of parters, customers, associates, and friends on Facebook, you’ll drive a TON of traffic to your profile page. Take advantage of that huge opportunity.

2. Facebook Groups

fb_group.gifGroups are oldest and simplest way to build community around your brand or company on Facebook. By starting a group, you create a central place for customers, partners, and friends to participate in conversations around your brand. Facebook groups come with boards for posting discussion topics, photos, videos, and links right out of the box. You can also easily send news and updates to your group members as often as you like – messages arrive in their Facebook Inbox. And the best part about Groups is you can create as many as you like for free.

Groups are one of the simplest ways to do viral marketing on Facebook. Once members have joined your group, they can easily invite their friends to join the group via a built-in Invite feature. If your members are excited about your group, it can grow really quickly. (1,000,000 Strong for Stephen Colbert grew from zero to one million members in 9 days!) Additionally, your group name will usually appear on your members’ personal profile pages until they leave the group. Many people view groups as “Bumper Stickers” for their profile page in this regard. Because profile pages are highly trafficked, these links can generate a lot of clicks to your group page.

Of course, groups do have their problems. First and foremost, Facebook removes your ability to blast messages to your group once it surpasses a certain size. While Facebook is working on removing this limit, group owners are still currently experiencing this restriction at 1000-1500 members. Second, if your group becomes popular, it can become a target for spammers. If you want to keep your group clean, be prepared to spend time deleting spam wall posts and reporting users that spam your group to Facebook. This can take a lot of time. Finally, while Groups do offer a reasonably robust feature set with no setup, you’re not able to extend their functionality with Facebook applications. In order to use those, you’ll need to get a Facebook Page.

3. Facebook Pages

pages_screenshot.pngPages were launched by Facebook in November 2007 as a way for businesses of many types to easily establish a brand presence on Facebook. Pages are a lot like groups, with some important differences:

  • Pages are more customizable than groups. You can add HTML, Flash, or even Facebook applications to your pages to extend their functionality and the depth of experience users can have with your brand.
  • Pages get more prominent “Bumper Stickers” real estate than groups on the profile pages of your fans.
  • There is no limitation to the number of fans in your group that you can message.
  • “Fans” who join your group are NOT able to invite their friends to be fans of your Page. Fans must either “Share” your page with their friends, or their friends must observe that they “are a fan” of your Page either via their profile page or News Feed.
  • Facebook has taken an active role in cracking down on Pages not created by authorized agents.

Pages are a good option for small or local businesses that want to establish a presence on Facebook. Like groups, they’re another free and easy way to do viral marketing.

4. Facebook Events

Facebook Events is a free application developed by Facebook that anyone can use to promote marketing events, sponsored parties, or even product launches, transactions, or company milestones.

When you create an event, it gets a fully-featured page, much like a group, that includes a wall, discussion, photos, videos, and links. You can invite all of your friends to the event; friends you invite will receive a special notification requesting their RSVP. You can also add admins to the event, who can also invite all of their friends.

Facebook Events makes it easy to get the word out to hundreds of people, manage your guest list, and build community around your upcoming event.

5. Facebook Notes and Photos

Notes and Photos are two Facebook applications that allow you to share blog posts and pictures with your friends. You can use these features to post content about your brand, but be careful to always do it authentically – don’t be spammy. If your photo albums are all company logos, for example, you’ll lose a lot of credibility.

One feature that often goes overlooked within Facebook Notes and Photos is “tagging.” When you publish a note or post a photo, Facebook allows you to “tag” that note or photo with the names of your friends who are “included” in it. When you “tag” a friend in your photo or note, he/she gets a special notification. However, you don’t have to use “tagging” only to tag people that are actually “included” in the note or photo–you can also use it to selectively choose certain people whose attention you want to bring to the content you’ve created. When they view your note or photo, they’ll see the other people you tagged in it – so make sure it’s a group of people they’d be complimented to be included in.

6. Facebook Messages

The rise of Facebook Messages as a popular alternative to email has confused many “old” people. Nevertheless, Messages can be a powerful vehicle for targeted marketing on Facebook.

Messages are like email, except a lot less fully featured – Facebook offers no way to search, sort, filter, categorize, or star messages. While Facebook’s default privacy settings prevent you from seeing the full profile page of most Facebook users, Facebook allows you to send messages to users you have no connection with.

However, Facebook has invested heavily in message spam prevention. If you use your Facebook account to message users you have no connection with in high volume, Facebook’s automated systems will shut down your account. While they do offer a direct line to a hard to find sales lead or potential job candidate, it is not smart to try to spam people using Facebook messages.

7. Facebook Marketplace

Marketplace is Facebook’s classifieds listing service. You can post a for-sale ad or wanted ad in any of your networks for free. However, if you want to post your ad in multiple networks, you have to pay $1 per network per listing.

Like with messages, spamming up the Marketplace will get your account deleted and your ads removed. It’s most likely not worth your time to try to evade their systems.

Unlike other Facebook-developed applications, Marketplace does not get heavily used by most members. My Marketplace ads have only yielded a few leads. However, unlike Craigslist, which is anonymous, all Marketplace responses are tied to real Facebook accounts. When you receive a response to your Marketplace listing, you can see the respondent’s profile page even if they’re not your friend.

8. Facebook Share / Posted Items

Facebook Share is a Facebook application that lets you promote any Group, Event, Photo, Link, or Application you come across by a) giving it real estate in your “Posted Items” list on your profile page, or b) sending it directly to your friends’ Inbox.

By posting it on your profile page, you can direct some clicks to the shared item. However, while this is an effective promotional tactic, it’s not as targeted as sending it directly to friends’ Inboxes. Those messages are more likely to convert into valuable clicks.

9. Facebook Networks

Facebook Networks are like group pages for everyone who’s a member of an Educational, Work, or Geographical network. While no Facebook members “own” any pieces of network pages, network pages offer 1) another way for users to discover events, posted items, and marketplace listings, and 2) discussion forums and walls which any members can post to.

Network pages are probably the most commonly accepted places to spam in Facebook. While you can post there, keep in mind that your messages may be considered spammy even if they’re real and relevant.

10. Mini Feed and News Feed

While all the channels I’ve described above are useful for grassroots marketing on Facebook, the wind that blows your marketing seeds is Facebook’s News Feed. While you’re not able to publish directly to the feeds (unless you’re willing to pay or build an application), Facebook’s Mini Feed and News Feed archive your users’ engagement with your brand and syndicate it to their friends, networks, and beyond, amplifying the reach of your campaign by orders of magnitude.

When Facebook users join your group, RSVP to your event, become fans of your page, share your photos, or further engage with your brand in any of these channels, Facebook automatically adds a feed item to their Mini Feed. That feed item exists for all to see, and is often in a prominent location on Facebook profile pages. Facebook’s News Feed, which occupies most of the login landing page, then amalgamates each user’s friends’ Mini Feeds into one unified stream of “recent news”. It’s possible that one Mini Feed item generated by a Facebook user could be seen in hundreds of their friends’ News Feeds.

The News Feed has revolutionized the way information is shared between friends on Facebook. This can mean great things for your campaign and your brand.

II. Tools for Advertisers

For marketers with a budget, Facebook offers both integrated and self-serve solutions to reach broader slices of the Facebook audience. Depending on your budget, you can get started as an advertiser on Facebook with as little as a few dollars for a short-run flyer or as much as several hundred thousand dollars for a customized “sponsored group” destination inside Facebook.

11. Social Ads

Social Ads replaced Facebook Flyers in November 2007 at the same time Facebook launched Pages. With Social Ads, Facebook offers advertisers the option to pay on a CPC or CPM basis, whichever they prefer. Social Ads offers very powerful targeting capabilities: when you create your ad, you have the option to limit who sees your ad by age, sex, location, keywords, education level, workplaces, political views, and relationship status.

Social Ads is completely self-serve and provides real time feedback on the size of your target audience and the suggested bid range to achieve impressions. While Facebook doesn’t guarantee your budget will be reached, I can’t imagine they’re anywhere close to filling their inventory.

Social Ads also offers placements in the News Feed which get much better click through. You can also target Social Ads to friends of users who have recently engaged with your brand via your Facebook Page or Facebook Beacon (for more details on Beacon, see below). These units convert at a much better rate.

12. Integrated Opportunities

If you represent a large account, Facebook has partnered with Microsoft to serve advertisers with higher campaign budgets (above around $50,000). Just contact Facebook, and a sales rep will work with you to explore more integrated advertising opportunities than are available via the self-serve Social Ads service.

13. Beacon

Beacon is Facebook’s new program (launched in November 2007) that allows partners to send Facebook information about the activities Facebook users do on partner websites, in order to be published inside Facebook via the Mini Feed and News Feed. For example, Amazon might use Beacon to send a feed item to Facebook about a book you just bought.

Initially, Beacon launched as an opt-out program that required users to explicitly prevent their Beacon feed items from being distributed to their friends on Facebook. However, after complaints by privacy advocates, Facebook modified Beacon to become an opt-in program. While the potential for Beacon to increase the flow of information valuable to marketers within Facebook is tremendous, it largely remains untested.

14. Polls

Polls offer an easy way for marketers to quickly conduct research within their targeted audience. Results are streamed in real time to a dashboard that allows marketers to break down results by gender and age. Based on your targeting preferences, you can get hundreds of responses within an hour.

15. Facebook Platform Ad Networks

When Facebook launched the Facebook Platform in May 2007, they also made a promise to allow application developers to monetize their applications however they like and keep 100% of the revenue. This market green-field led to the birth of a new niche of ad networks dedicated to serving the inventory created by Facebook Platform applications.

While the quality of these networks can be inconsistent, together they offer an important way to reach the Facebook audience often engaged in a particular vertical. Inventory is sold on a CPM, CPC, CPA, and CPI (cost per installation of YOUR application) basis. Leading firms include SocialMedia (disclosure: SocialMedia is a sponsor of this blog), RockYou, Lookery, and others.

16. Facebook Platform Application Sponsorships

Advertisers looking for more integrated opportunities inside Facebook applications can consider approaching application developers and negotiating a sponsorship directly. For example, beverage companies have sponsored “drink-sharing” applications, while contact lens companies have sponsored “winking” applications.

17. Sponsored Facebook Groups

Before Facebook Pages launched, the only option available to advertisers wanting to establish a certified presence on Facebook was through the Sponsored Group program. Sponsored Groups are Facebook Groups with the ability to customize the HTML of certain regions on the page.

Surprisingly, the cost to rent a Sponsored Group on Facebook starts at US $100,000 a month. Not surprisingly, the number of Sponsored Groups purchased over the years has remained small. I expect Facebook to phase out Sponsored Groups as they seek to bolster Social Ads and Pages.

III. Tools for Application Developers

For marketers who can harness technical resources, the Facebook Platform offers the most powerful way to create engaging connections with your target audience on Facebook. Thousands of third-party applications have already been built on the Platform APIs–many of which have allowed for new kinds of deep brand experiences, and many of which turned out to be transient ad delivery vehicles that failed to take user experience into account. While I can’t tell you how to dream up a good app for your business here, I will explain the channels that your applications must absolutely take advantage of in order to achieve maximum success.

18. Profile Box

Surprisingly, the most common way new users find applications is through application profile boxes on their friends’ profile pages. The challenge of profile box design is making it both compelling for an existing user to keep it on his/her profile, and appealing enough to a new user to click on and install the application. If your profile box doesn’t provide the profile owner sufficient value to merit its presence on the profile page, your user will hide your profile box, or worse, uninstall your application. Simultaneously, if your profile box is too spammy, your user will get rid of it instantly.

19. Mini Feed

The Mini Feed is a powerful part of the Facebook Platform API that allows developers to publish news about a user’s engagement with their applications. Like the profile box, your feed items must be compelling to the profile owner while not being spammy, AND attract your user’s friends to click on the feed item and explore the app. If you mess up in either direction, users will hide your feed item, and thanks to a recent new feature from Facebook, uninstall it in-line.

20. News Feed

As I mentioned earlier, the Facebook News Feed offers immense value by syndicating your feed items to thousands of users’ home pages inside Facebook. In a previous post, I examined some of the tactics application developers can employ to optimize their feed items for News Feed performance.

Recently, Facebook enabled a new way of increasing the selection frequency and distribution breadth of feed items called Feed Templates. By registering feed templates in your Developer Settings, your feed items can now be a) lumped together and shown more often, and b) shown to friends of your app’s users who don’t have the app installed (previously, only friends who had the app could see your app’s feed items in their News Feeds).

Testing, tracking, and optimizing your feed items is a worthwhile investment for any application developer.

21. Invitations

One of the most powerful viral channels available to Facebook Platform application developers is invitations. The invitations API allows users of your application to invite up to 20 of their friends per day to install your app. When maximized, invitations can lead to very quick growth.

However, encouraging your users to invite their friends to install your application is not as easy as you think. The scenario must be compelling enough for your users to send invitations on your behalf, and the invitation itself must be compelling enough for the recipient to convert.

22. Facebook Notifications

Notifications get less press than feed items and invitations because they’re not as effective at spreading your app. Because Facebook mysteriously assigns your apps a spamminess rating based on the number of notifications your apps send out, many developers choose to use notifications sparingly to prevent having their notification channel shut down by Facebook. However, notifications have been proven to be an effective tool for retaining existing users of your app.

23. Email Notifications

Email notifications are just like Facebook Notifications, except they are delivered directly to your users’ email address INSTEAD of to their Facebook Notifications inbox. While originally scheduled to be deprecated by Facebook, Facebook recently enabled a new API method for email notifications that allows developers to send users up to 5 email notifications per day.

24. Application Directory

Although hard to find, a surprising number of application installations come directly from the Application Directory. When submitting your application for inclusion in the directory, be sure to create compelling art and copy for the listing, as well as your application’s About page. Doing this up front will create a meaningful difference in the number of users that add your application from the directory in the long run!

Conclusion

Never before has a social platform emerged that combines the authenticity of Facebook’s culture with the raw power of Facebook’s multitude of viral channels to offer such an unprecedented marketing opportunity.

Facebook Marketing Bible

While some remain pessimistic about the potential of social networks to become viable direct marketing channels, I believe that direct marketers who craft intelligent strategies for the Facebook environment–which will require much more creativity than SEM campaigns–will find success. At the same time, Facebook offers brand marketers entirely new paradigms for designing immersive and persuasive brand experiences.

At the same time, we are still early in the game, and we have a lot left to learn. Only when marketers learn how to capture new kinds of value available for the first time ever inside Facebook will the markets realize just how valuable Facebook is.

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Leave a Reply

220 Responses to “The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook”

  1. Jean-Marie Le Ray says:

    Absolutely brilliant post! Congrats,

    Jean-Marie

  2. 113.com says:

    Pretty comprehensive, great reference for marketers!

  3. Facebook Marketing 101 | Lonely CEO Media - Facebook Application Development and Consulting says:

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  5. Jean-Marie Le Ray says:

    Hi Justin,

    Your post was definitively too brilliant, I translated it http://adscriptum.blogspot.com/2007/12/facebook-et-marketing-viral.html
    I beg you pardon if I didn’t ask first your authorization.
    I hope my initiative is OK :-)
    Jean-Marie

  6. Dave mcclure says:

    wow.

    a masterpiece justin.

    nice job :)

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  8. Rohan Dighe says:

    Justin

    Gr8 work !!! a very good overall insight and a must read for everyone involved with the F8 world!!! superb !!

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  19. Nofie says:

    Wow.. That’s really cool. Thanks for your post. This is pretty comprehensive, must-read for everyone.

  20. psychic readings says:

    I personally hate Facebook but this article has some really wise pointers.

  21. snooker says:

    facebook is not the internet!

  22. Fubiz says:

    Excellent tips. Thanks guyz!

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  24. dan says:

    hating facebook is useless.

    you are just uncomfortable with change.

  25. Dave says:

    Brilliant! I will use these tools to market a cool new college oriented website called

    ThePalestra.com. Thanks for the tips…

  26. Jesse says:

    This is great!

    just one tool for advertisers that was left out – Sponsored Gifts.

    I’ve only seen a couple of them in my time on Facebook. One was an Axe branded rubber ducky and now a Harley Davidson naughty list that launched today.

    Anyone out there know how much these cost?

  27. rlyn says:

    nice tips.. i’ll sure use it

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  31. Rokas says:

    Good summary, but nothing too insightful. Anyone who has used Facebook for 6 months could write this :)

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  39. Online Marketing Blog says:

    Absolutely brilliant. Great work!

    Though the guy who has stolen the article and reproduced it into French on his site without your permission ought to learn the meaning of copyright. People have no morals nowadays.

  40. Luigi Torsoli says:

    Great!

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  43. hd-productions.biz says:

    I definitely found your tips of use and as I’ve joined a number of groups already and made good contacts. I think people should be aware of aggressive use of overt marketing, spam and people who are also monitoring your posts and comments in order to try and sell to you.

    The other thing about Facebook is that if you wish to leave it at any point, part of your terms and conditions is that you have to remove all postings, pictures and comments you have made yourself manually.

    There is currently no automatic way of deleting your online facebook entries when you close your account.

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  47. Franck Silvestre says:

    Wow! this is awesome. Exactly what I needed.

    I’m a guerilla marketer by the way.

  48. Anthony Perez says:

    I have a Facebook Company Page, but I’m not entirely sure how to customize it to the extent that you mention (html, flash, etc). Does it come down to making a profile box with the HTML, Flash, etc inside of it?

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  52. Ralph M. says:

    one coment on spam: so far spam works perfectly on Fb because it is so easy to do it and the reporting system does not work quite well yet. It is simple as 1,2,3: create profile, join groups, and post your spam refferal links there.

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  55. Tyler says:

    Wow, what a detailed and informative post. Thanks for sharing.

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    http://tylertalksmoney.com

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  59. Behold the Power of Facebook for Business « The 7th Chamber’s Viral, Buzz, WoM & Social Media Archive says:

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  60. Click says:

    The Beacon thing is kind of interesting; however, what happens if you buy something “person” on Amazon. Are all your friends going to know your dirty little secret? :-)

  61. Libby says:

    I want to invite people to join my group but the invite comes from my profile not the group name and people are like ..do I know you? How can I send invites from THE GROUP?? Thanks Libby

  62. FoxAdder says:

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  63. 10 Business Building Commandments & A Plethora of Resources « Money: Managed–an account of eliminating debt, saving cash, & everything in between says:

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  64. DoingMedia :: Figuring Out Social Media: Marketing on Facebook says:

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  65. Inside Facebook » Facebook Platform team offers rules and suggestions for developers says:

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  66. Helix Commerce International - Collaboration Commerce Accelerators » Making Sense of Facebook and Marketing Tips and Techniques says:

    [...] further, the following resources may be helpful: ·                       The Facebook Marketing Bible: 24 ·                       The Updated Unofficial and Smartass Guide to Using [...]

  67. Helix Commerce International - Collaboration Commerce Accelerators » 2008 » February » 17 says:

    [...] further, the following resources may be helpful: ·                       The Facebook Marketing Bible: 24 ·                       The Updated Unofficial and Smartass Guide to Using [...]

  68. Inside Facebook » The Facebook Marketing Bible - February 2008 Edition is now available says:

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  69. The Facebook Marketing Bible - February 2008 Edition is now available | Your Tech Universe says:

    [...] Facebook Marketing Bible contains three key parts: Tools for Guerilla Marketers, Tools for Advertisers, and Tools for [...]

  70. Jack says:

    Thanks for everything in helping to make the Kick-Stand guitar stand a Great Success, we have used alot of your insites to promote and market http://www.bestguitarstand.com website, products, music & more on Facebook
    Jack

  71. E-Commerce Confidential Blog says:

    [...] you’d like to learn more about marketing on Facebook, Justin Smith has an excellent free primer on 24 different ways to market your product on Facebook also available as an expanded downloadable ebook for a modest [...]

  72. GR Rajesh Kumar says:

    Good for starters on social media marketing… :-)

  73. Cómo construir una agencia conectada « Javier Godoy says:

    [...] Pero Ike dice que la mejor forma de llegar a comunidades dispersas y escurridizas es crear tu mismo una comunidad, pero por favor, no confundamos eso con reinventar facebook porque ya está inventado. [...]

  74. links for 2007-12-13 en newdisco says:

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  75. Cian says:

    Would you be able to tell me whether it’s possible to run a facebook campaign that targets bands only? ie, I want to reach the bands themselves, rather than their fans or anyone else for that matter. This would be the most efficient way for me to run a campaign on facebook.

    Any help would be appreciated!

    Cian

  76. Viv says:

    For someone who is new to Facebook this is a great introduction to the site, how to use it your best advantage, particularly if you want to market your brand.

  77. MoneyAcces » The Facebook Marketing Bible says:

    [...] http://www.insidefacebook.com/2007/12/09/inside-facebook-marketing-bible-24-ways-to-market-your-bran… [...]

  78. Inside Facebook » The Facebook Marketing Bible - April 2008 Edition is now available says:

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  79. Ruth says:

    Great Stuff!! Thanks,

  80. nobosh.com says:

    Great breakdown. What else could be needed in the PDF? You’re giving it all away!

    nobosh.com

  81. Jason Bates - Lushable.com says:

    Amazing in depth review. Fantastic! I might buy the PDF soon.

    Lushable.com

  82. Facebook Tips - by Dr Cindy Gordon | Barrie Business News says:

    [...] further, the following resources may be helpful: ·                       The Facebook Marketing Bible: 24 ·                       The Updated Unofficial and Smartass Guide to Using [...]

  83. Alex says:

    Great! I will buy this book!
    Alex

  84. listbuilding says:

    Great post!

    Thanks for the info. Tyler

  85. Community Guy, Jake McKee - Rapid Fire - Friday, April 11 says:

    [...] Inside Facebook » The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or … Check out this exhaustive and inexpensive report (e-Book?) on how to use Facebook for business purposes. Nice! [...]

  86. Dhane Diesil says:

    Beautiful! Just beautiful…thanks for the info.

    Keep Changing Lives!

    Dhane Diesil

  87. Flora says:

    Hi,

    Great article. Very much informative.

  88. Tyler Burton says:

    Great blog. I’ll be looking into this for marketing my applications. Have ya’ll checked out VooZoo yet?

  89. Outils 2.0 en entreprise: bientôt un marché de 4,6 milliards $ : Entreprise Globale says:

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  90. Web 2.0 Expo - Facebook Marketing Best Practices | Online Marketing Blog says:

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  91. Inside Social Games » Blog Archive » Inside Social Games is here! - Tracking the convergence of games and social networks says:

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  92. geekgurl says:

    Wow, thanks for sharing that precious info with us. That post was extremely usefull. I will definately purchase the report!

  93. Cristhian says:

    Hola

  94. SJ says:

    surely anyone who uses facebook is already aware of everything you’ve mentioned?! do you people not practice what you preach? get on there. if you want to know how to market your brand well take a look at:
    marmite fan page
    cadbury’s gorilla appreciation group (s)
    innocent smoothies fan page
    agent provocateur application
    free gifts (at the moment there is a sponsored one for cameron diaz film ‘when in vegas’, has also been a dr pepper one recently too)

    the best way you can learn is by experiencing it for yourself…become fans, join groups, add applications. then you can find out what works from a USER point of view, surely the whole point of facebook marketing is to be more customer focussed and transparent?!!

  95. 24 ways to market your brand/company/product/service in facebook « Raising Expectations says:

    [...] May 19, 2008 in social Tags: facebook http://www.insidefacebook.com/2007/12/09/inside-facebook-marketing-bible-24-ways-to-market-your-bran… [...]

  96. Social Media - All 2008 Nominees » SEMMYS.org says:

    [...] The Facebook Viral Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Insid…Justin Smith, Inside Facebook | 12/9/07 [...]

  97. iJump.co.nz » Helpful Links » links for 2008-06-06 says:

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  98. Facebook + Campaign + Success = Tips to achieve a successful Facebook campaign | Fast.Fwd.Innov@tion says:

    [...] 3 different ways to market your brand are at your disposal: Facebook guerilla marketing, branding and communication around your brand equity, or application development. For explanation on each way, read this post from InsideFacebook. [...]

  99. How to Get Traffic from the top Social Media Sites says:

    [...] 24 Ways to Market Your Brand Inside Facebook – Inside Facebook 100 Tools and Tips to Tap into Facebook – Inside CRM Tips to Marketing on Facebook – Marketing Pilgrim A Successful Facebook Marketing Campaign – Social Media Optimisation [...]

  100. Rob says:

    Top draw, very thorough and efficiently written

  101. Facebook for Business: Setting Up a Profile Page for Das Foods « Web 2.0 For Small Biz says:

    [...] Facebook Marketing Bible $19 PDF report, December 2007 [...]

  102. Tips for dining at the social media buffet: part 1 | The Next Engine: Beyond Campaign Thinking says:

    [...] own idiosyncrasies that need to be adhered or pandered to if you expect any measure of success. Guides for marketers like the one published by the Facebook team can be invaluable in knowing what all the options are and how best to utilize the [...]

  103. Craig P says:

    Thanks, I just read this prior to really digging into developing a Facebook group. Very enlightening.

  104. Social media tactics | Liberate Media - social media and online PR consultancy says:

    [...] The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Face… [...]

  105. Employee Networking MySpace vs. Facebook vs. ?? Part 1 « Shouting across the Pool says:

    [...] up corporate or company sites.  There is a very in depth look at using Facebook to market at INSIDE FACEBOOK  [...]

  106. Chihuahua says:

    Marketing thru facebook message is a little bit difficult sometimes, bcoz there is a chance for ignorance.

  107. Victor says:

    Thanks. Join my facebook group OurWorldTalks
    http://www.facebook.com/home.php?ref=logo#/group.php?gid=18901177694

  108. FACEBOOK + VISA = PRIMERA RED DE NEGOCIOS | HIGHEND TECH+STYLE says:

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  109. Darryl Jonckheere » Blog Archive » Facebook Developer Garage says:

    [...] developers interested in leveraging Facebook as an advertising platform should check out the Facebook Marketing Bible over at insidefacebook.com.  Specifically this resource acknowledges that most marketers lack a [...]

  110. DishyMix: Susan Bratton Podcasts & Blogs Famous Executives » Promote Your Podcast by Combining Facebook, LinkedIn, Twitter and Your Blog says:

    [...] I highly recommend the The Facebook Marketing Bible by Justin Smith. It should help you figure out how to best promote yourself on Facebook and Justin [...]

  111. KPO Assistant Support says:

    very informative, contains the easiest way to market your services in FB. Bookmarked in all my social bookmarking sites.
    Isaac

  112. greg cryns says:

    I am marketing with local mom and pops in my home town.

    People say to me “I want a website!”

    My answer is now “Sure, but only after you get a Facebook account and learn how to generate leads for your business.”

    They do not understand so I say “Why try to market your business on an island when you could start on the mainland?” Then they start to catch on.

    We need to put ourselves on good Internet real estate. It’s about location, location, location.

    Why build a store in an area of the city where no one goes?

  113. Sachin Arora says:

    marketing through facebook is exiting

  114. sowmy says:

    Very Informative…

  115. Free Clicks and Traffic from Facebook says:

    Learn how to get unlimited FREE clicks from Facebook every day! Check out the FB Guru:

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  116. Jordan says:

    Excellent breakdown, very concise.

  117. Visitor Info says:

    Thanks. I’ll be using your quidance as a base setting up my page.

  118. Inconeezes says:

    well done, brother

  119. SEO Company Mumbai says:

    Facebook advertising is great for niche markets that mostly target youngsters. Since the percentage of middle aged users is comparatively much lower, it doesn’t make good business sense to advertise such products.

  120. 室內設計 says:

    very concise.

  121. coco says:

    good work!

  122. Facebook Marketing « Jade says:

    [...] in.“On Facebook, we know exactly what gender someone is and exactly what age they are,” Mr. Zuckerberg said.”They are able to see everything from whether you are male to female, how old, what religion [...]

  123. Social Networking Communities (MySpace and Facebook) « Sandra’s online Weblog says:

    [...] businesses and entrepreneurs.  Justin Smith is the author of “The Facebook Marketing Bible”. His blog is a synopsis of this book. For anyone wanting to use Facebook to the fullest this blog if not [...]

  124. Le Duy Khanh says:

    Thx so such , very informative !

  125. David King says:

    WOW! this might be the best thing i’ve found in my life.

    SWEET.

    I can’t wait.

  126. David Haddad says:

    Hello Justin, you say in your report that “You can post a for-sale ad or wanted ad in any of your networks for free. However, if you want to post your ad in multiple networks, you have to pay $1 per network per listing.”

    I’ve been on the marketplace app for ne hour trying to figure out how this works to no avail.

    Any tips? Or is this functionality depleted?

  127. A list of today’s tools for small business and startups. | Thomas-co Media says:

    [...] The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Face… [...]

  128. illuminating seo says:

    awesome, just left me to read your blog for more articles

  129. facebook marketing says:

    what a great post!

  130. Facebook Applications says:

    Nice post for application developers and promoters.

  131. Pieter van Boheemen | 2008 Wrap up: Entrepreneurship says:

    [...] http://www.insidefacebook.com/2007/12/09/inside-facebook-marketing-bible-24-ways-to-market-your-bran… [...]

  132. Inside Facebook: The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook December 9th, 2007 « 01goods’s Blog says:

    [...] January 3, 2009 · No Comments http://www.insidefacebook.com/2007/12/09/inside-facebook-marketing-bible-24-ways-to-market-your-bran… [...]

  133. 100+ Resources to Boost Your Social Media Savvy in 2009: Top Tips & Advice from the Experts says:

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  134. Navin Ladha says:

    Interesting tips ! Planning to start marketing my product through Facebook.

    Can anyone suggest whether retail software would be suitable to market here given the young demographic profile of Facebook.

  135. John Jackson says:

    Great tips, THANKS!!!!

  136. Kyle says:

    Great advice and a nice, thorough tutorial. Thanks for all the insight.

  137. Yashica Kumari says:

    Great!!! Fantastic tutorial…

  138. New Media TV » Blog Archive » Tune in at 3pm Eastern Today - Links From Jason says:

    [...] The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service (Inside Facebook) [...]

  139. bolsa de trabajo says:

    nice list.

  140. morten lærred sumopix says:

    Thanks!

  141. Kristo Magno says:

    Very nice indeed,
    AWESOME

  142. Ruth Gala says:

    A power pointer! Great tips! Thanks for the post :)

  143. Facebook Marketing « Admark’s Weblog says:

    [...] To read more, check out this: The Facebook Marketing Bible [...]

  144. Perry says:

    Facebook is an excellent way to get Internet leads. But it’s also very important that any Internet marketer who wishes to do it should make sure that he can add his “personal touch.” Most Facebook users are still after friendships or social interaction, and not networking. If he can present his profile as a friend than a business partner, it will make other Facebook users less apprehensive about him.

  145. An Easy Guide to Facebook Marketing | Alfalfa Media - Bay Area web designers | Bay Area web content writers | Bay Area Internet marketing | San Francisco web designers | San Francisco web content writers | San Francisco Internet marketing | Bay Area virtu says:

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  146. Dallas McLaughlin's Extravagantly Self Accumulated Design Link Roundup | Dallas McLaughlin says:

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  147. amin says:

    its right, Facebook is an excellent way to get Internet leads for marketing. but FB still service only in USA.. i ever send massage to FB to make marketplace in indonesia, but until now its therisnt

  148. Oliver Feakins says:

    Very comprehensive list of ideas and tools. I think facebook and twitter are integral parts to any respectful social media marketing campaign. Great post!

  149. Social Bookmarking - Essential Traffic Generating Tips | tripwire magazine says:

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  150. 100+ Reasons To Use Facebook For Your Business | HyperLocal Edge | Social Media says:

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  151. How Businesses Can Use LinkedIn and Facebook « matthaupt says:

    [...] Looking for more in depth tactics through social media? Check out this article posted by Helen Overland on ways to use LinkedIn as a marketing tool or this post by Justin Smith on The Facebook Marketing Bible.  [...]

  152. 2007 Search Blogs Awards Nominees at Search Engine Journal | Natural Search & Mobile SEO Blog says:

    [...] Facebook’s year, my nomination would have to go to the blog that recently released the ultimate guide for viral marketing on Facebook. Way to pull it off in the [...]

  153. 21 SEO Blog Articles I Wish I’d Written | USASEOPros Blog says:

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  154. Facebook for Business: Setting Up a Profile Page for Das Foods — Web 2.0 For Small Business says:

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  155. Facebook for Business SuperGuide says:

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  156. The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook says:

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  157. facebookapplications says:

    it’s is one of the best book about facebook applications.

  158. web says:

    really cool stuff

  159. facebook applications says:

    Very informative and helpful post specially for developers, keep it up good work. Thanks

  160. Vic of BusinessAccent says:

    A big thanks for the comprehensive and very useful article you have just written. This will surely help me in getting the best out of Facebook. I am obliged to bookmark this page for my future reference.

    Thanks again. This is a total package post about Facebook usage.

  161. avinashblacksmith says:

    Very informative and helpful post specially for developers, keep it up good work.

  162. Susan says:

    I just hired Java Social Networking to build and maintain my bussiness’s Facebook and Twitter pages. I could not be more pleased!

  163. What are the top Social Media sites? « Dickson Interactive, LLC says:

    [...] Facebook Guide [...]

  164. Harrison Watson says:

    This is definitely one of the most planned out and well used guides to everything Facebook. I challenge anyone reading this to continue researching though, and coming up with your own ideas. This is a great resource, but marketing with Facebook is always changing. Those who can adapt will survive, those who can’t won’t.

  165. The Power of Facebook « More Media In More Places says:

    [...] Top 10 Ways to Use Facebook to Promote your Business for Free by Shama Hyder 12 Ways to Use Facebook Professionally by Judi Sohn The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Face… [...]

  166. Ed Billones says:

    Great article! Very informative.. Keep up the good work…

  167. Facebook stats - October 2009! | DChetty says:

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  168. Aşk Büyüsü says:

    really cool stuff

  169. Peter Becci says:

    Good stuff. I will tweet this now

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  171. Guides to Sharing Content via Social Networks « Search Marketing for NonProfits says:

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  172. La biblia del marketing en Facebook: 24 maneras de mercadear tu marca, compañía, producto o servicio dentro de Facebook | Emarketing says:

    [...] curioso como un artículo del 2007 sigue levantando admiración en el 2010. Disfrutar de las “Biblia del marketing en Facebook“. Share this [...]

  173. Tim Nolan says:

    We are launching a new product line on http://www.wannahitsports.com. This website serves a unique product line targeted to those with interest in competitive sports. Our growth on our Fan Page has been very steady.

    My first attempt of leveraging Facebook as a marketing tool was with a benefit event for a friend (http://www.andrewdavisbenefit.com). The immediate exposure you have to your social network and your social networks’ network is baffling. People who had never heard of our friend became aware of who is and contributed to his behalf.

  174. The Facebook Marketing Bible | Fine. We'll call it soccer. says:

    [...] The Facebook Marketing Bible [...]

  175. advertising marketing blog says:

    facebook is one of the most popular meeting place in the internet nowadays, even politician is using the facebook account for their campaign, so why not, use facebook for advertising our product.

  176. The Faceoff That Keeps Buzzing « Celebros says:

    [...] a business user and fan page owner, you can see that Facebook, having had a bit more time to develop its genius, has made a [...]

  177. Facebook application developers says:

    these days facebook is one of the best place to market any product or brand & facebook fan page is one of the best tool for this purpose

  178. maura says:

    con oser cosas con mis amigos y chatiar con ellos otra ves

  179. Mariana says:

    You’re right!
    I’d like it so much and it was helpful about ways 2 market, thank you ;)

  180. Facebook Application Developer says:

    Few year ago. Face book create the business page and also create Fan page for her customers.i suggest face book that create another innovation in your site.

  181. Punch Cigars says:

    Face book create many tool in face book for daily user and business user so kindly join the face book for business purpose. it so good for your business method.

  182. Ravi Shanker says:

    This facebook tools would help us to gain more and more visitors to our websites…

  183. Facebook – Top 13 Tipps, wie Sie Facebook für Ihr Unternehmen nutzen | marketing shop blog says:

    [...] http://www.insidefacebook.com/2007/12/09/inside-facebook-marketing-bible-24-ways-to-market-your-bran… [...]

  184. Social Media Funk says:

    This will help on the fan page part (*wink)

    Customize your facebook fan page design and manage your content anytime. We’re pimpin’ soon and it’s free!

    http://bit.ly/9v8gAw

  185. Heather williams says:

    I read your post. Its interesting and very nice to read. thanks.

  186. Aris says:

    Your brand is how customers feel about you..Your personal identify is how people react on your communication. In this new media or you can say MEDIA age you have to do your branding in Nth dimensions. Well yes, anybody can do communication by creating a page/profile on facebook or continuously posting tweets on twitter but you can not do effective communication without having in-depth knowledge about social media engagement. You need to learn the ability to spread your story and nudge people down the sales funnel at zero incremental cost.

    If you don’t like change you are going to like irrelevance even less.

    If anybody is interested on learn the ability to spread your story using facebook or interested in the development of a facebook app or custom facebook page in most effective manner than contact us at cygnismedia.com

  187. Facebook és a legdrágább e-könyv, amit valaha láttam róla [angol] | szimpatikus.hu trackback proxy says:

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  188. Facebook Application Development says:

    Great Post regarding facebook applications.

  189. Chris Miller says:

    I’m taking a pass on Facebook marketing, myself. I’ve messed around with it and had ok results, but I see this being the peak – I predict something is going to come along which better solves people’s perceived privacy concerns, and people will flock to it.

    No, it won’t be Google Me ;)

  190. Schweiz.Studieren » Facebook – 13 Tipps wie du Facebook für dein Unternehmen anwendest says:

    [...] http://www.insidefacebook.com/2007/12/09/inside-facebook-marketing-bible-24-ways-to-market-your-bran… [...]

  191. Journal Communications | Harnessing the Power of Facebook - Journal Communications says:

    [...] Also, here are some of our favorite resources on how businesses can leverage the power of Facebook: Harness the Power of Facebook Small-Business Guide: How to Market Your Business With Facebook 10 Things All Businesses Should Do to Market More Effectively on Facebook 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook [...]

  192. The 15 Most Important Resources for Social Media Professionals | Social Media Philanthropy says:

    [...] The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Face… by Justin Smith How To Develop A Facebook Page That Attracts Millions of Fans by Nick O’Neill [...]

  193. Chris Horner says:

    Fabulous post, I have scrapped the surface as far as facebook is concerned and this article has been me 100 more reasons to re-visit it’s potential for SEO reasons.

  194. Facebook App Developers says:

    All these ways are very useful but i like Profile Page and Facebook Platform Ad Networks. For me these two are the best.

  195. sağlık haberleri says:

    Is not nothin much to say about this page. I think a very successful and useful….

  196. Steve Greenwoood says:

    This is an excellent guide, one which every small business should know if they want to be found on the internet today. With Google tightening it’s squeeze on small businesses by making it harder and harder for them to appear, even for long-tailed keywords (aka Google Instant), Facebook levels the playing field and allows everyone a chance of the cake. This guide is the cherry on that cake.

  197. PADI IDC says:

    I advertised once with facebook and it didnt provided the stats i;ve hoped for but it wasnt bad either. So if you have something interesting and you want to use facebook go for it.

  198. Gold Wedding Rings says:

    A great post and very detailed which explains basics as well. I just loved the way of your writing.

  199. facebook says:

    facebook is really a great site, but there are some shortcomings in the Internet environment for disabled insanlarıda think that major sites like Facebook can do something like that in my opinion it the perfect hand atmalılar Up breathe again

  200. Offset Printing says:

    This is really good post and explain all concepts in very laymen terms …. thanks for sharing …

  201. more facebook marketing | Paperplane Research says:

    [...] http://www.insidefacebook.com/2007/12/09/inside-facebook-marketing-bible-24-ways-to-market-your-brand-compa... This entry was posted in Marketing. Bookmark the permalink. ← Facebook page marketing [...]

  202. SEO-SEM-Tools says:

    [...] Marketing through Facebook [...]

  203. Cómo usar Facebook como herramienta de Márketing | Web Power says:

    [...] Un resumen del artículo del sitio: insidefacebook.com [...]

  204. Anil C says:

    nice article… I have created one application to promote facebook pages in a very new way which extends the idea of billboard from real world hence kinda ebillboard… http://www.milliondollarlikes.com/ it uses the concept of buzz marketing to promote facebook pages… and attract fans… you might want to have a look…

  205. DYAKO says:

    TANHA SEDAST KE MIMANAD.

  206. The Faceoff That Keeps Buzzing | Celebros News says:

    [...] a business user and fan page owner, you can see that Facebook, having had a bit more time to develop its genius, has made a [...]

  207. Phil @ Outsourcing says:

    I love facebook but right now I couldn’t stand the new design of profile page. I mean, I’m still not used to it.

  208. Eric Fredinburg says:

    Thanks for this great info, appreciate it. Eric

  209. Delly says:

    Thanks for this great information. I already started to apply what was spoken of in the article.

    Thank you again.

  210. Custom Fan Page Design says:

    I m addicted to facebook.

  211. pre entertainment says:

    this would be a nice ebook. can i convert to PDF???

  212. SAnKALP says:

    Facebook is the very popular social networking website and they provide very well options to connect and publish business online.

  213. 15 ways to increase your brand’s impact on Facebook says:

    [...] • The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Face… [...]

  214. snoopy055 says:

    I am just learning FaceBook and this is going to be a big help for me.
    Thanks for a great article.

  215. David Hood says:

    I have a Twitter account and a Facebook account, but only set it up know one day I would get left behind, if I did not participate. Looks like that time has come to do more social media

  216. Facebook c’est (pas) la vraie vie « Robin de brousse says:

    [...] aimerez aussi The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Face… Marketing Experiments Emerge Using Facebook Places 5 Reasons Why Facebook Places Is Kind of a Big [...]

  217. Class Council $500 away from gift goal | News Media Final Portfolio says:

    [...] are continuing to push students to donate by calling their phones, sending out emails, posting on Facebook and tabling in popular areas around campus like the Davis Center and the Bailey Howe Library,” [...]

  218. Senior Class Council reaches $5,000 goal (PUBLISHED) | News Media Final Portfolio says:

    [...] are continuing to push students to donate by calling their phones, sending out emails, posting on Facebook and tabling in popular areas around campus like the Davis Center and the Bailey/Howe [...]

  219. Social Media Presence and Online Marketing - Best Selling Tool for Small Business | Hammad Siddiqui Blog says:

    [...] more effective if opinions are sought onproduct or competition.I would strongly recommend reading “Facebook Marketing Bible”.Needless to say – “you will experience the depth of the pond only when you jump in!” Tagged [...]

  220. Are Facebook Groups Worth Your Time? | UnShy Communications says:

    [...] oldest and simplest way to build community around your brand or company on Facebook,” said Justin Smith of Inside [...]

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