Comments on: Facebook Announces Facebook Ads, Beacon in New York

By: Facebook Settles Beacon Case: No More Beacon, But There’s a $9.5M “Privacy Fund”

Sat, 19 Sep 2009 02:23:44 +0000

[...] tried to create a new form of advertising in 2007 with the launch of Beacon. In conjunction with a number of big-name brands, Beacon automatically tracked Facebook [...]

By: Inside Facebook » Is Facebook Shutting Down Beacon?

Inside Facebook » Is Facebook Shutting Down Beacon? — Sun, 21 Sep 2008 01:28:23 +0000

[...] the PR challenges Facebook experienced after it launched Beacon last year at the same time it launched Social Ads, the company has not been talking about Beacon much at all. [...]

By: FWS

FWS — Wed, 14 Nov 2007 20:41:15 +0000

Has anyone expierienced with these ads? I recently ran one to a very specific target audience (fewer than 20 people), to show to someone and he refreshed his profile multiple times. Any ideas about the frequency in which your ads are run? Thanks!

By: Nick Burcher

Nick Burcher — Thu, 08 Nov 2007 11:30:39 +0000

Yes – all about the trusted referral! Theory is that if you can get a message into someones Feed it will then spread virally throughout their network.

By: Steve

Steve — Wed, 07 Nov 2007 22:09:45 +0000

So spreading the word about it is where the money is made. That is an interesting concept.

By: Nick Burcher

Nick Burcher — Wed, 07 Nov 2007 16:55:53 +0000

I have just seen the first UK presentation of the Facebook Ads platform – Owen van Natta (Facebook’s Chief Revenue Officer) flew in to bring everyone up to speed at IAB Engage 2007 in London.

It is free to create ad pages, the cost comes in spreading the word about them (through updates to Feeds, targeting etc.)

The Social Ads model (the bit you pay for) looks very clever. An advertiser will upload a product tag line and a product image. If a user interacts with an ad page an update will be included in the feed and this will be combined with the ad message. (Eg if I bought a new pair of trainers my feed would describe my action, credit the brand and also show a picture.)

I have written a bit more about it on my blog here: http://www.nickburcher.com/2007/11/owen-van-natta-from-facebook-presents.html and will update this once I have had the time to play around a bit with the new Facebook system – planning to create a http://www.nickburcher.com page to support my blog!

By: Jeremiah Owyang

Jeremiah Owyang — Tue, 06 Nov 2007 22:31:54 +0000

We were one of the Analyst firms that were pre-briefed on the announcement and have done some thorough analysis on the announcement.

We don’t just say WHAT is happening, but WHY it matters

http://tinyurl.com/344jed

Love to get your feedback!

By: moe

moe — Tue, 06 Nov 2007 21:40:34 +0000

Have you read the facebook blog post or wiki post on the new “facebook pages”? I’m wondering when they go live and how much, if anything, they are going to cost.

moe

http://wiki.developers.facebook.com/index.php/Facebook_Pages