Facebook Announces Facebook Ads, Beacon in New York
Facebook made three announcements today…more coming soon:
Today, Facebook Ads launched with three parts: a way for businesses to build pages on Facebook to connect with their audiences; an ad system that facilitates the spread of brand messages virally through Facebook Social Ads; and an interface to gather insights into people’s activity on Facebook that marketers care about.
Users Gain Ability to Share their Actions from 44 Participating Sites with their Friends on Facebook…The websites participating in Beacon can determine the most relevant and appropriate set of actions from their sites that users can distribute on Facebook. These actions can include posting an item for sale, completing a purchase, scoring a high score in an online game or viewing of video. When users who are logged into Facebook visit a participating site, they receive a prompt asking whether to they want to share those activities with their friends on Facebook. If they do, those friends can now view those actions through News Feed or Mini-Feed stories.
Facebook today announced that 12 of the world’s largest brands and companies have immediately committed to using Facebook Ads…Partners joining the stage at a launch event in New York for Facebook Ads included senior executives from Blockbuster, CBS, Chase, The Coca-Cola Company, Sony Pictures and Verizon. Other brands and companies launching with Facebook Ads include CondéNet (Epicurious.com and flip.com), Crest Whitestrips, Dove Cream Oils®, Herbal Essences, The New York Times Co., and Saturn.