Facebook Announces Facebook Ads, Beacon in New York

Facebook made three announcements today…more coming soon:

Facebook Unveils Facebook Ads

Today, Facebook Ads launched with three parts: a way for businesses to build pages on Facebook to connect with their audiences; an ad system that facilitates the spread of brand messages virally through Facebook Social Ads; and an interface to gather insights into people’s activity on Facebook that marketers care about.

Leading Websites Offer Facebook Beacon for Social Distribution

Users Gain Ability to Share their Actions from 44 Participating Sites with their Friends on Facebook…The websites participating in Beacon can determine the most relevant and appropriate set of actions from their sites that users can distribute on Facebook. These actions can include posting an item for sale, completing a purchase, scoring a high score in an online game or viewing of video. When users who are logged into Facebook visit a participating site, they receive a prompt asking whether to they want to share those activities with their friends on Facebook. If they do, those friends can now view those actions through News Feed or Mini-Feed stories.

Facebook Ads Launches with 12 Landmark Partners

Facebook today announced that 12 of the world’s largest brands and companies have immediately committed to using Facebook Ads…Partners joining the stage at a launch event in New York for Facebook Ads included senior executives from Blockbuster, CBS, Chase, The Coca-Cola Company, Sony Pictures and Verizon. Other brands and companies launching with Facebook Ads include CondéNet (Epicurious.com and flip.com), Crest Whitestrips, Dove Cream Oils®, Herbal Essences, The New York Times Co., and Saturn.


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8 Responses to “Facebook Announces Facebook Ads, Beacon in New York”

  1. moe says:

    Have you read the facebook blog post or wiki post on the new “facebook pages”? I’m wondering when they go live and how much, if anything, they are going to cost.



  2. Jeremiah Owyang says:

    We were one of the Analyst firms that were pre-briefed on the announcement and have done some thorough analysis on the announcement.

    We don’t just say WHAT is happening, but WHY it matters


    Love to get your feedback!

  3. Nick Burcher says:

    I have just seen the first UK presentation of the Facebook Ads platform – Owen van Natta (Facebook’s Chief Revenue Officer) flew in to bring everyone up to speed at IAB Engage 2007 in London.

    It is free to create ad pages, the cost comes in spreading the word about them (through updates to Feeds, targeting etc.)

    The Social Ads model (the bit you pay for) looks very clever. An advertiser will upload a product tag line and a product image. If a user interacts with an ad page an update will be included in the feed and this will be combined with the ad message. (Eg if I bought a new pair of trainers my feed would describe my action, credit the brand and also show a picture.)

    I have written a bit more about it on my blog here: http://www.nickburcher.com/2007/11/owen-van-natta-from-facebook-presents.html and will update this once I have had the time to play around a bit with the new Facebook system – planning to create a http://www.nickburcher.com page to support my blog!

  4. Steve says:

    So spreading the word about it is where the money is made. That is an interesting concept.

  5. Nick Burcher says:

    Yes – all about the trusted referral! Theory is that if you can get a message into someones Feed it will then spread virally throughout their network.

  6. FWS says:

    Has anyone expierienced with these ads? I recently ran one to a very specific target audience (fewer than 20 people), to show to someone and he refreshed his profile multiple times. Any ideas about the frequency in which your ads are run? Thanks!

  7. Inside Facebook » Is Facebook Shutting Down Beacon? says:

    [...] the PR challenges Facebook experienced after it launched Beacon last year at the same time it launched Social Ads, the company has not been talking about Beacon much at all. [...]

  8. Facebook Settles Beacon Case: No More Beacon, But There’s a $9.5M “Privacy Fund” says:

    [...] tried to create a new form of advertising in 2007 with the launch of Beacon. In conjunction with a number of big-name brands, Beacon automatically tracked Facebook [...]

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