New Facebook Research from O’Reilly and Compete

October 6th, 2007

By Justin Smith

Tim O’Reilly released a new research report on the Facebook Platform this week. The $149 report includes 2 free updates as things are so rapidly changing, and includes selections by Dave McClure and Niall Kennedy. According to O’Reilly:

Find out what it takes to launch a successful Facebook application, understand the new rules of the application development game in a Web 2.0 world, and get the scoop on the most popular Facebook apps in this new report from Tim O’Reilly and the O’Reilly Radar team.

The report:

* Sizes up the Facebook opportunity–who’s making money, and how?
* Lays out best practices of marketing with Facebook Applications, aka Social Media Optimization (SMO)
* Identifies the top 200 Facebook applications and plots their growth rates
* Goes beyond Facebook, and scopes out the emerging widget economy

Tim will be debuting his report this week during his keynote at the Graphing Social Facebook conference in San Jose.

Additionally, Compete.com released data on how users spend time on Facebook recently. According to Compete:

* 14 million people interacted with Facebook Applications in August.
* Applications capture more time per session than any other activity on the site.
* Over 16 Million people browsed photos in August.

[tags]facebook,research,reports,data,usage[/tags]

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2 Responses to “New Facebook Research from O’Reilly and Compete”

Flavio Rump Says:
October 7th, 2007 at 2:49 am
Only 80k people use poking and only 500k people added friends during the whole month? There’s gotta be something fundamentally wrong with those statistics. Or is it the daily value? Then it might make sense.
David Pinto Says:
October 8th, 2007 at 6:40 am
I posted the following on 500hats blog:

The only bit in this report that actually worth reading is the one you [Dave McClure] contributed, and I hope you [Dave McClure] get a big fat cut of the $140++ O’reilly charged for the report.
Don’t get me wrong – the report in all is ok, but there’s nothing there that you can’t find in 500hats or InsideFacebook… for many of the broke facebook apps writers $140 is not petty cash, and O’reilly should have been a bit more mindful about it.