Comments on: Will Facebook tax the Platform? http://www.insidefacebook.com/2007/09/24/will-facebook-tax-the-platform/ Tracking Facebook and the Facebook Platform for Developers and Marketers Mon, 13 Feb 2012 17:43:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Adam Crowe - links for 2007-09-27 http://www.insidefacebook.com/2007/09/24/will-facebook-tax-the-platform/comment-page-1/#comment-2125 Adam Crowe - links for 2007-09-27 Thu, 27 Sep 2007 00:43:08 +0000 http://www.insidefacebook.com/2007/09/24/will-facebook-tax-the-platform/#comment-2125 [...] Inside Facebook - Will Facebook tax the Platform? “Facebook disallows developers from retaining member profile or relationship data in their databases. Facebook wants to always own the fundamental human grid on which the myriad of social applications are developed…” (tags: facebook socialgraph applications platform advertising businessmodel dataming data identity tax api) [...] [...] Inside Facebook – Will Facebook tax the Platform? “Facebook disallows developers from retaining member profile or relationship data in their databases. Facebook wants to always own the fundamental human grid on which the myriad of social applications are developed…” (tags: facebook socialgraph applications platform advertising businessmodel dataming data identity tax api) [...]

]]> By: Alexander van Elsas http://www.insidefacebook.com/2007/09/24/will-facebook-tax-the-platform/comment-page-1/#comment-2080 Alexander van Elsas Tue, 25 Sep 2007 15:25:31 +0000 http://www.insidefacebook.com/2007/09/24/will-facebook-tax-the-platform/#comment-2080 @Dave, I agree with you totally. I also believe that the current advertisement schemes, even when enriched with profile information will not work. The reason is in my opinion that when users start spending so much on-line time in updating their profile they will see this as their personal space. Too much ad pressure there will annoy the user. And of course, as everyone is trying real hard to make their on-line identity very different from their real-life identity, using profile info will lead to bad results too. I've seen an excellent article on this subject by Kevin kelly, and have written some thoughts about it myself. if you're interested, the references can be found at: http://vanelsas.wordpress.com/2007/09/21/a-new-corner-in-the-future-of-advertising/ @Dave, I agree with you totally. I also believe that the current advertisement schemes, even when enriched with profile information will not work. The reason is in my opinion that when users start spending so much on-line time in updating their profile they will see this as their personal space. Too much ad pressure there will annoy the user. And of course, as everyone is trying real hard to make their on-line identity very different from their real-life identity, using profile info will lead to bad results too. I’ve seen an excellent article on this subject by Kevin kelly, and have written some thoughts about it myself. if you’re interested, the references can be found at:
http://vanelsas.wordpress.com/2007/09/21/a-new-corner-in-the-future-of-advertising/

]]> By: dave mcclure http://www.insidefacebook.com/2007/09/24/will-facebook-tax-the-platform/comment-page-1/#comment-2063 dave mcclure Mon, 24 Sep 2007 15:28:07 +0000 http://www.insidefacebook.com/2007/09/24/will-facebook-tax-the-platform/#comment-2063 interesting article & excellent observations. i think many issues like this will remain unsettled (and unsettling) until Facebook figures out its core revenue stream & settles into it. while Facebook obviously is creating a hell of a lot of value, it's monetizing it in very unclear & unpredictable ways. this makes for a lot of uncertainty in their developer community & channel. unlike Google in the past decade, and Microsoft in the 90's, FB has yet to clarify this situation. monopolistic or not, those 2 companies have had clearly defined monetization opportunities, and as a result have created tons of value & motivation for their channel (pc software developers for Microsoft; PPC-based advertisers & publishers for Google) by making it easy for everyone to understand where they could make money -- and not step on each other's toes. while Facebook has done a great job creating a rich & vibrant community & platform, their lack of a clear revenue channel / monetization focus continues to be a deficiency in their communication & strategy. until they figure it out & show everyone what it is, the channel will be kept off-balance & guessing. - dmc interesting article & excellent observations.

i think many issues like this will remain unsettled (and unsettling) until Facebook figures out its core revenue stream & settles into it.

while Facebook obviously is creating a hell of a lot of value, it’s monetizing it in very unclear & unpredictable ways. this makes for a lot of uncertainty in their developer community & channel.

unlike Google in the past decade, and Microsoft in the 90′s, FB has yet to clarify this situation. monopolistic or not, those 2 companies have had clearly defined monetization opportunities, and as a result have created tons of value & motivation for their channel (pc software developers for Microsoft; PPC-based advertisers & publishers for Google) by making it easy for everyone to understand where they could make money — and not step on each other’s toes.

while Facebook has done a great job creating a rich & vibrant community & platform, their lack of a clear revenue channel / monetization focus continues to be a deficiency in their communication & strategy.

until they figure it out & show everyone what it is, the channel will be kept off-balance & guessing.

- dmc

]]> By: Charles Hudson http://www.insidefacebook.com/2007/09/24/will-facebook-tax-the-platform/comment-page-1/#comment-2062 Charles Hudson Mon, 24 Sep 2007 14:58:55 +0000 http://www.insidefacebook.com/2007/09/24/will-facebook-tax-the-platform/#comment-2062 I don't think there is much risk to Facebook if they choose to impose some form of tax for access to their platform. I think it's a fair thing to do - they have every right to benefit from what they're offering the developer community. As long as what they choose to tax makes sense, I'm sure they can make it work - it's in their developers' best interest to see the platform in as healthy a state as possible. I don’t think there is much risk to Facebook if they choose to impose some form of tax for access to their platform. I think it’s a fair thing to do – they have every right to benefit from what they’re offering the developer community. As long as what they choose to tax makes sense, I’m sure they can make it work – it’s in their developers’ best interest to see the platform in as healthy a state as possible.

]]> By: Paul Malin http://www.insidefacebook.com/2007/09/24/will-facebook-tax-the-platform/comment-page-1/#comment-2061 Paul Malin Mon, 24 Sep 2007 14:21:00 +0000 http://www.insidefacebook.com/2007/09/24/will-facebook-tax-the-platform/#comment-2061 indefinitely... I hope. indefinitely… I hope.

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