Inside Facebook, NFO (News Feed Optimization) is the new SEO

Everybody with a website knows that Google owns two of their most important marketing channels: organic search (SEO) and paid search (SEM). In fact, entire cottage industries have developed around them:

  • SEO (Search Engine Optimization) – gaming Google (and the other search engines) into thinking you’re authoritative on a given topic and deserve to be listed highly in its search results.
  • SEM (Search Engine Marketing) – paying Google (and the others) to put you next to sites that it thinks are authoritative on a given topic.

Inside Facebook, however, Google is irrelevant. Instead, Facebook owns your most important marketing channels: the News Feed, Notifications, and Messages. And marketers and application developers have analagous marketing options with Facebook as with Google on the open web:

  1. NFO (News Feed Optimization) – convincing Facebook to display the Feed items that your application publishes in your users’ friends’ News Feeds.
  2. NFM (News Feed Marketing) - paying Facebook to insert your ad next to Feed items that it thinks are important enough to be shown.

News Feed Marketing is fairly easy for marketers to understand: give Facebook your credit card number, and they’ll stick you in the News Feeds and guarantee a certain quantity of targeted traffic to your Facebook application or sponsored group.

News Feed Optimization, on the other hand, is a bit trickier:

  • Like Google’s PageRank algorithms, Facebook’s proprietary “FeedRank” (my term) algorithms determine which Feed items are shown to whom and which items are not.
  • Like Google’s undisclosed PageRank algorithm, the variables that contribute to your Feed item’s FeedRank are unknown to you (and everyone except Facebook).
  • Like companies dependent on their SEO’d Google PageRank, companies dependent on their NFO’d Facebook FeedRank will experience similar trauma when the algorithm unpredictably or inexplicably changes.

Welcome to the new world of NFO–the new SEO for Facebook marketers. Optimizing your product’s News Feed items is the single most important thing you can do as a marketer on Facebook. Not only should Feed items be designed for optimal conversion, but they should also be invoked by your application in ways that will maximize their distribution.

Designing High Performance News Feed Items

1. The most important thing you can do as a Facebook application marketer is to publish engaging, authentic Feed items. Whenever a user performs an action within your application, consider whether hearing about that action would be valuable to that user’s friends. If so, publish a Feed item about that event.

For example, the Moods application invokes a Feed item when a user changes their mood. The feed item simply contains this contextually appropriate “news” about my friend Holly–she has updated her mood within the Moods application (I’m glad to hear she’s feeling happy).

Likewise, the Books application publishes a Feed item when a user indicates that they have started or finished reading a book. This is also news that I find appropriate and interesting about my friend–I might even casually follow up with Jonathan about this “news”.

2. Be sure you optimize your Feed items for all of the Feed item elements made available to you by Facebook: title, body, and images. The Facebook Developers Feed Item documentation describes the requirements and limitations of each Feed item element as the following:

  • The title is required, and is limited to 60 displayed characters(excluding tags).
    • The a tag is allowed, and there can be zero or one instance in the title.
    • One fb:userlink tag is allowed, and the uid parameter must be populated with the user id on whose behalf the action is being published. If there is no such fb:userlink tag found, then one is automatically prepended to the title.
    • The fb:name tag is allowed, and there may be multiple instances of this tag.
    • No other tags are allowed.
  • The body is optional, is limited to 200 displayed characters (excluding tags), and can include the tags fb:userlink, fb:name, a, b, and i.
  • Up to 4 images can be displayed, which will be shrunk to fit within 75×75, cached, and formatted by Facebook. Images can either be a URL, or a facebook PID. If it is a URL, you must own the image and grant Facebook the permission to cache it. Each image must have a link associated with it, which must start with http://

As you notice above, both Moods and Feeds use short titles to get your attention and longer, more descriptive bodies. Moods also includes an image, which is very attention grabbing.

Be careful, however, to resist the temptation to always max out the images you include with every feed item just because they’re “essentially free ad space”. This could make your Feed items seem spammy and adversely affect your Feed item conversion rate.

3. Include inviting, provocative calls to action that lead the reader to install the application directly.

Ultimately, the value of the News Feed the application developer is that it’s powerful, free marketing. The News Feed can be used to convert your users’ friends to do things you want them to do – like install your application. You need to make this conversion process as quick and easy as possible.

For example, you’ll notice that the Moods application asks the reader, “How are you feeling?” immediately after the Feed item body. Clicking this link leads to the Moods application installation page. As a result, the Moods application has experienced significant growth despite not doing any active marketing.

The Books application prompts the reader to click on the title of the book my friend just finished reading. However, clicking this link does not lead me to install the application, but rather through an affiliate link to Amazon, where the Books developer will earn a commission on anything I purchase.

Achieving Optimal News Feed Distribution

In addition to designing Feed items for optimal conversion, your application should also invoke Feed items in ways that will maximize their distribution. Like Google’s PageRank algorithm, Facebook’s FeedRank algorithm is and will remain unpublished by Facebook in order to fight the war on Feed spam. This, however, presents obvious challenges to application marketers.

I spoke with Facebook Senior Software Engineer Justin Rosenstein about News Feeds and the selection algorithms last week. While he wouldn’t divulge the algorithm :) , he did offer the following facts about News Feed:

  • News Feed publishes just a little more than 0.2% of the stories it considers. This means that out of every 1,000 feed items that are selectable for publication, only 2 become News Feed items that friends see.
  • The Facebook weighting algorithms apply some general principles, but they primarily rely on behavior specific to each user. This means that while your Feed item may score highly on many factors, Facebook will hide your Feed items for some users it thinks wouldn’t find your item interesting. Facebook considers nearly every available source of data it has on each user to help calibrate their weights and deliver the best stories.
  • Facebook is constantly improving their algorithm as new data becomes available. This means your experience will change with time. What is true today may not be true tomorrow.
  • Users can also help direct News Feed outside its normal bounds with their News Feed Preferences. Remember, Facebook lets users weight Feed items from certain friends more or less interesting–though it doesn’t have a general “Application” weight preference slider.

The Facebook Developer documentation on Feed item publishing parameters and limits has been changing almost every week since the Platform launched in late May, and as such the FeedRank algorithms are still very much a work in progress. For example, recently, Facebook had explained its algorithm in terms of a points system in which application developers get 5 points per user per day to spend on Feed items, where points spent on a given Feed item boost its FeedRank.

Now, however, Facebook places the following limits on Feed items:

  • facebook.feed.publishStoryToUser – Publishes a News Feed story to the user. Applications are limited to calling this function once every 12 hours for each user. The story may or may not show up in the user’s News Feed, depending on the number and quality of competing stories.
  • facebook.feed.publishActionOfUser – Publishes a Mini-Feed story to the user, and publishes News Feed stories to the friends of that user. Applications are limited to calling this function ten (10) times for each user in a rolling 48-hour window. The story may or may not show up in the user’s friends’ News Feeds, depending on the number and quality of competing stories.

Ultimately, gaming the News Feed is going to be harder than gaming Google’s PageRank algorithm because of the personalized nature of Feed item selection. Because so many components of FeedRank depend on individual user behavior, there is only so much you can do as an application developer to boost your Feed item’s score across the board aside from designing rich, engaging Feed items that convert well.

That being said, it’s probably only a matter of time before the same type of people who created PayPerPost set up a new type of shop to game Facebook: in a world where individual behavior matters most, I’m sure you will soon be able to buy not only application distribution, but also News Feed clicks, hoping that Facebook will believe that your feed items really are that interesting.

[tags]facebook,news feed optimization,news feed marketing, nfo, nfm[/tags]

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Leave a Reply

82 Responses to “Inside Facebook, NFO (News Feed Optimization) is the new SEO”

  1. Jonathan Lipps says:

    Well said, Justin. I wanted to point out that for my application (Books), the clause that requires you have copyrights for images shown is a bit of a downer. I’d have liked to be able to show the book cover, but can’t. I’d imagine many other developers are in this spot as well!

  2. Wrr says:

    Justin…as usual, great post!

    I really like the Moods app too.

  3. Kun Dang says:

    Nice summary on your chat with Justin Rosenstein, and the insight into how only 0.2% of news feeds are published is certainly very true.

    I think as a result of the selective nature of the the facebook algorithm, combined with the social policing (facebook users naturally avoiding spam and commercial behaviour from other users), will prevent people such as PayPerPost getting a foothold of the the facebook world.

    The essence of facebook has been pretty much commercial free (other then the dedicated marketplace) and focused on your friends. As long as that’s the case, I think facebook will continue to grow.

  4. Darren McLaughlin says:

    Nice informative post. It might be worth a try, even if very few get read.

  5. Web Strategy by Jeremiah » When Search borrows from your “friend list” says:

    [...] this following post from Inside Facebook, they suggests that Google is not relevant in Facebook, Facebook has it’s own news and feed ranking indexes and systems. Facebook has it’s own search tool, it’s own social network to find [...]

  6. dave mcclure says:

    holy crap, justin.

    you just blew my previous article on Marketing Facebook Apps out of the water with this post.

    thanks for the link love above, but i think i’m going to have to refer to this piece as the definitive work on the subject (that is, until i get my shit together and try to one-up you… but that’s gonna be tough ;)

    in the words of wayne & garth: “WE’RE NOT WORTHY! WE’RE NOT WORTHY!”

    - dave mcclure
    http://500hats.typepad.com/

  7. Peter C says:

    I liked the numbers. Any developer that is doing a facebook app know the details around the API, and probably realized these things on some subliminal level. It’s good that you’re exposing it to non-developers.

    It is interesting to think about that. I wonder how advanced their News Feed algorithm is.

  8. 4mysales says:

    Justin,

    This is great guidance. A lot of people are experimenting with marketing in Facebook, but this is an approach the has some great potential.

    -4MySales

  9. Did Zuckerberg just say Facebook’s working on News Feed Optimization? « Marketing Nirvana by Mario Sundar says:

    [...] Smith from Inside Facebook made an interesting and detailed observations on Dave’s premise that reads likewise Welcome to the new world of News Feed Optimization [...]

  10. Devin Reams says:

    And the best part of being the user? I get to decide which items I want to broadcast to my friends. If your app comes across as spammy: gone.

    At least I can be more transparent in my NFO decisions than Google.

  11. Neil Ford » Blog Archive » Facebook:Round-up says:

    [...] Dave McClure analyses Justin Smith’s article saying Facebook News Feed Optimization (NFO) is the new SEO. [...]

  12. The Future: A Facebook “Pay Per News Feed Click”?! « a test of the metaWebLog API says:

    [...] clipped from http://www.insidefacebook.com [...]

  13. NFO (News Feed Optimization) is the new SEO « i make names (ideas included) says:

    [...] recently read a great story on InsideFacebook.com about News Feed Optimization for Facebook. Here is a bit of it [...]

  14. links for 2007-07-19 « Network(ed)News Bookmarks says:

    [...] Inside Facebook » Inside Facebook, NFO (News Feed Optimization) is the new SEO Google owns two of their most important marketing channels: organic search (SEO) and paid search (SEM). Aa with Google, marketers and application developers have analagous options with Facebook : NFO (News Feed Optimization) and NFM (News Feed Marketing). (tags: application design development f8 facebook feed marketing seo nfo tech business advertising) [...]

  15. Chad’s dailies » Blog Archive » links for 2007-07-19 says:

    [...] Inside Facebook, NFO (News Feed Optimization) is the new SEO (tags: facebook marketing SEO SEM) [...]

  16. trust, word of mouth and the conversation at pixelblog says:

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  17. Daily Links | Akkam's Razor says:

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  18. links for 2007-07-22 « squarechick says:

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  19. Jeff McNeill » Blog Archive » links for 2007-07-22 says:

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  20. The Facebook Hyperlink Rodeo says:

    [...] of 10 Billion but if I had 4 billion I’d snatch it up faster than a Swedish Martini. News Feed Optimization on Facebook is the New SEO: Umm, yeah I’m not so sure about this one but it’s an interesting read [...]

  21. Charles Dalton-moore says:

    Justin – thanks for this. Great to see some numbers and good analysis of the news feed. Several of our Facebook app development clients have been asking about exactly this!

  22. Facebook Application Marketing at Mauronic Blog says:

    [...] Further Reading Facebook: Anatomy of a Facebook Application Master of 500 Hats: Marketing Facebook Apps: All About the FEED, n00bs! Inside Facebook: NFO (News Feed Optimization) is the new SEO [...]

  23. July ‘07: Best Search/Marketing Posts » Small Business SEM says:

    [...] Justin/Inside Facebook: Inside Facebook, NFO (News Feed Optimization) is the new SEO [...]

  24. The Zone Read » Blog Archive » links for 2007-07-16 says:

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  25. links for 2007-08-04 « Simon McManus says:

    [...] Inside Facebook » Inside Facebook, NFO (News Feed Optimization) is the new SEO very interesting about facebook seo (tags: facebook) [...]

  26. Is Facebook the answer to everything? - Facebook for the Enterprise? « Simon McManus says:

    [...] This brings me to a fascinating search engine optimization (SEO) type article: Inside Facebook, NFO (News Feed Optimization) is the new SEO [...]

  27. Image Software » Image Software July 16, 2007 7am says:

    [...] Inside Facebook, NFO (News Feed Optimization) is the new SEO Up to 4 images can be displayed, which will be shrunk to fit within 75×75, cached, and formatted by Facebook. Images can either be a URL, or a facebook PID. If it is a URL, you must own the image and grant Facebook the permission to … [...]

  28. trust, word of mouth and the conversation « ditigal ramblings says:

    [...] “Future information finding systems will evolve to use data from your social network, yielding results based upon your trusted peers” – Inside Facebook, NFO (News Feed Optimization) is the new SEO. [...]

  29. News Feed Optimization in Facebook Overated says:

    [...] few weeks ago, Facebook thought leaders Dave and Justin identified and shaped the term News Feed Optimization. Sadly, (or gladly) we suspect it has already [...]

  30. andrew c. » Facebook News Feed: The Newest Spam Supplier? says:

    [...] SEO; the best way to thrust your online presence into the forethought of the online masses. (see Inside Facebook or the follow-up post from Dave McClure) The News Feed has become the newest testing grounds for [...]

  31. links for 2007-09-12 « Searchrider says:

    [...] Inside Facebook, NFO (News Feed Optimization) is the new SEO Everybody with a website knows that Google owns two of their most important marketing channels: organic search (SEO) and paid search (SEM). Inside Facebook, however, Google is irrelevant. (tags: sem NFO seo marketing) [...]

  32. Seven Steps to Graphing Your Facebook Strategy says:

    [...] to specific users, or to no one in particular via the Feed. Facebook then uses a proprietary News Feed Optimization (NFO) algorithm to determine when and to whom those news items are shown, similar in concept to how [...]

  33. The Smoking Foot » Blog Archive » Seven Steps to Graphing Your Facebook Strategy says:

    [...] to specific users, or to no one in particular via the Feed. Facebook then uses a proprietary News Feed Optimization (NFO) algorithm to determine when and to whom those news items are shown, similar in concept to how [...]

  34. Cdr Blog » Blog Archive » Facebook & privacy says:

    [...] News feeds are one of the main features of Facebook. After all they might represent the Facebook answer to AdWords, with targeted ads based on the profile of the users and their social network. [...]

  35. Pascal Van Hecke - Daily Links » 2007 » October » 29 says:

    [...] Inside Facebook, NFO (News Feed Optimization) is the new SEO Inside Facebook, however, Google is irrelevant. Instead, Facebook owns your most important marketing channels: the News Feed, Notifications, and Messages. [Hence:] # NFO (News Feed Optimization) # NFM (News Feed Marketing) (tags: facebook attention advertising algorithm marketing bestpractices socialdesign smo) [...]

  36. links for 2007-10-31 » Holger Dieterich - Blog says:

    [...] Inside Facebook » Inside Facebook, NFO (News Feed Optimization) is the new SEO (tags: facebook seo) [...]

  37. Yet Another Facebook Take | Bronte Media says:

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  38. News Feed Optimization is the new SEO « Search Radar says:

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  39. כש- Facebook פוגש את Stumbleupon או האם פייסבוק הופך ליותר חברתי מחברתי- אגודלים למעלה | SMO- שיווק ויראלי קידום ברשת ובאתרים חברתיים says:

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  40. VentureBeat » Myspace to introduce a news feed — will it be as good as Facebook’s? says:

    [...] has described in some detail the challenges of creating a news feed that actually displays the most relevant information. Its [...]

  41. VentureBeat » Myspace to introduce web-wide ads, a news feed, and private profiles says:

    [...] news feed algorithm so that only the most relevant actions are displayed. Facebook has described in some detail the challenges of doing this. Its existing news feed algorithm searches through the thousands of [...]

  42. http://sphinn.com/story/15833 says:

    Funny, I was just thinking the point about the Facebook spam at the bottom. I’m thinking it would have to be automated, rather than PPP though, because it wouldn’t scale well to have humans do it for one thing (and spam is essentially a scale tactic), and because you’d probably need to spend time on the page you clicked to – not so efficient for a person to be doing. On the flip side, getting wallposts from a bot like “nice new profile pic… btw, did u check out this app: spammyapp?” would probably require human personalization to be more effective.

  43. SEO Blog » Facebook: NFO (News Feed Optimization) is the new SEO says:

    [...] Facebook owns your most important marketing channels: the News Feed, Notifications, and Messages.read more | digg [...]

  44. Inside Facebook » 2007 » December » 09 says:

    [...] News Feed Optimization [...]

  45. כש- Facebook פוגש את Stumbleupon או האם פייסבוק הופך ליותר חברתי מחברתי- אגודלים למעלה | TAGADAM says:

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  46. Inside Facebook » Facebook Changes News Feed Ranking Algorithm says:

    [...] News Feed Optimization [...]

  47. SEMMYS says:

    [...] Inside Facebook, NFO (News Feed Optimization) is the new SEO Justin Smith, Inside Facebook | 7/16/07 [...]

  48. links for 2008-01-16 « Home is Where You Hang Your @ says:

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  49. Examining Feeds in Social Networks : New Web 2.0 Magazine says:

    [...] is also validated by the importance thought leaders are placing on news feed optimization, such as Justin Smith and Dave [...]

  50. Tools for Application Developers | ALL ABOUT SEO GUIDE says:

    [...] value by syndicating your feed items to thousands of users’ home pages inside Facebook. In a previous post, I examined some of the tactics application developers can employ to optimize their feed items for [...]

  51. News Feed Optimization- 6 Months Later | Lonely CEO Media - Facebook Application Development and Consulting says:

    [...] on InsideFacebook the industry’s first truly insightful analysis. He talked about “News Feed Optimization“- a concept that proposed optimizing the newsfeed for Facebook apps was the equivalent of [...]

  52. Is News Feed Optimization Making a Comeback? - The Unofficial Facebook Blog says:

    [...] Back in July, Justin Smith of InsideFacebook announced that newsfeed optimization was in fact the new SEO. By the end of October, both Justin and myself had data that showed otherwise. Since then a lot has [...]

  53. Voodoo Ventures - Idea Fuel Blog says:

    Jason Calacanis Crushes My Facebook News Feed…

    I’ve got 99 friends on Facebook but I hear from Jason Calacanis more than anyone. He has turned Facebook into a marketing platform for his human-powered search engine, Mahaho. And he doesn’t pay Facebook a dime for this primo branding opp…

  54. Ankit says:

    // Prepare the feed data and layout.
    // Prepare the feed data and layout.
    /*$titleTemplate = “{‘actor’} hit with {item}!”;
    $titleData = json_encode(array(
    ‘item’ => ‘a water balloon’,
    ));
    //$target = $_POST['target_id'];

    // Perform the API method call.
    $facebook->api_client->feed_publishTemplatizedAction(
    $titleTemplate, $titleData, ”, ”, ”,
    null, null, null, null, null, null, null, null,
    null);
    it’s getting me error

  55. News Feed Optimization is the new SEO | Marc Baumann says:

    [...] Inside Facebook, NFO (News Feed Optimization) is the new SEO [...]

  56. Inside Facebook » The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook says:

    [...] value by syndicating your feed items to thousands of users’ home pages inside Facebook. In a previous post, I examined some of the tactics application developers can employ to optimize their feed items for [...]

  57. SEO Updates says:

    Adversting on facebook has proven commercially not beneficial for business users and this still highlights the issues of ‘can this be a way to make more profit for users than facebook themselve” great article and guess its worth trying.

  58. Social Media - All 2008 Nominees » SEMMYS.org says:

    [...] Inside Facebook, NFO (News Feed Optimization) is the new SEO Justin Smith, Inside Facebook | 7/16/07 [...]

  59. Unfortune says:

    [...] to specific users, or to no one in particular via the Feed. Facebook then uses a proprietary News Feed Optimization (NFO) algorithm to determine when and to whom those news items are shown, similar in concept to how [...]

  60. Andrea Romagnoli says:

    Hi Justin, :)
    the question I’m going to ask you isn’t about developing a Facebook app (sorry, I’m a little OT), but about something weird I found in the RSS feed importing.

    I’m importing my blog’s posts using the official importer, as Facebook notes. But I found that, while the notes I write manually are visible in my friends’ news feeds, the notes that are automatically imported from my blog aren’t visible.

    Am I wrong, or am I missing some setting? Is there some Facebook app that does the same, but in a more visible way?
    (sorry for my bad English)

  61. Dany says:

    This is the direction the entire economy is going, better jump on in now.

  62. The Indian SEO says:

    Good, for face book users . I want to thank for NFO (SEO).

  63. Facebook’s News Feed Redesign Rollout Starting at 10AM PT Today says:

    [...] Page managers need to start thinking about News Feed Optimization (NFO) too. In other words, what do you need to do to maximize your Page’s updates in the News Feed? [...]

  64. Delighted says:

    Excellent Professional Post, I am interested in facebook now.. thanks alot! LOL

  65. LINDA says:

    I THINK THAT YOU SHOULD TALK TO THE PEOPLE IN THE WORD AND SEE THAT THEY DON’T LIKE WHAT YOU HAVE DONE WITH FACEBOOK AND MOST OF ALL MAFIA WAR.PLEASE TRY TO PUT IT BACK THE WAY IT WAS.ASK THE PEOPEL FOR THER INPUT.THANK YOU

  66. 玩转时间标签—搜索提速时代的优化策略 | 天岸 says:

    [...] 一个促进内容传播的新渠道:这里想引用一个概念,NFO(News Feed Optimization,我先暂时翻译为新闻流优化吧,如果你有更好的翻译,欢迎交流)。News [...]

  67. links for 2010-07-13 « Brendan Cooper – your friendly social media-savvy freelance copywriter and social media consultant. Or: words make ideas make money. says:

    [...] Inside Facebook, NFO (News Feed Optimization) is the new SEO Yes, I'm having a very Facebooky day today. Looks like NFO really is the new SEO. (tags: facebook) [...]

  68. san francisco web design says:

    Face book is a good social network. It is big update of NFO(News Feed Optimization).We can also manage our business page and group at face book.

  69. 50 Resources for Facebook Application Developers says:

    [...] Inside Facebook, NFO (News Feed Optimization) is the new SEO – Looks at how to take advantage of the most important marketing channels on Facebook: the News Feed, Notifications and Messages. [...]

  70. Facebook Search Engine Optimization says:

    [...] – Inside Facebook, NFO (News Feed Optimization) is the new SEO [...]

  71. 24 Ways to Market Your Brand, Company, Product, or Service Using Facebook | YOUR ONLINE MARKETING BLOG says:

    [...] value by syndicating your feed items to thousands of users’ home pages inside Facebook. In a previous post, I examined some of the tactics application developers can employ to optimize their feed items for [...]

  72. SEMWatch » 玩转时间标签—搜索提速时代的优化策略 says:

    [...] 一个促进内容传播的新渠道:这里想引用一个概念,NFO(News Feed Optimization,我先暂时翻译为新闻流优化吧,如果你有更好的翻译,欢迎交流)。News [...]

  73. Come ottimizzare il flusso di Notizie su Facebook e l'algoritmo EdgeRank | Antezeta Web Marketing says:

    [...] Il coinvolgimento è al cuore del sistema Facebook. Rendere ogni intervento più appetibile per commenti e mi piace. Talvolta è davvero semplice come l’inclusione di un invito ad agire, tipo “Che ne pensate?” (per un post non controverso) o “Ti piace?” alla fine delle notizie. 1http://www.facebook.com/press/info.php?statistics Il dato è stato rilevato il 17 aprile 2010, ma non è attualmente indicato sulla pagina. 2Facebook non fornisce dati, ma si possono verificare quanti gruppi sono indicizzati in Google utilizzando la ricerca inurl:www.facebook.com/group.php. È necessario includere www siccome il sito Facebook viene duplicato sotto molti sottodomini locali, come it-it.facebook.com. Questo tipo di stima di Google è molto approssimativa. 3Il dato nel 2007 era 1 su 500 [...]

  74. 15 ways to increase your Facebook stature says:

    [...] combines rigorous analysis with a fair amount of guesswork. Whether you call it Facebookology or News Feed Optimization or “building edge,” it’s more art than [...]

  75. 15 ways to enhance your Facebook influence says:

    [...] combines rigorous analysis with a fair amount of guesswork. Whether you call it Facebookology or News Feed Optimization or “building edge,” it’s more art than [...]

  76. Driving engagement and results on Facebook #SMWLDN #WeAreSocial « @CharlotteClark says:

    [...] further: Inside Facebook- News Feed Optimisation by Justin [...]

  77. 15 ways to increase your brand’s impact on Facebook says:

    [...] News feed, which is how 95 percent of Facebook members get their updates (excluding mobile users), according to Facebook itself. (The percentage of Page updates visible in a user’s Top News feed may be even smaller [...]

  78. The Facebook News Feed algorithm EdgeRank & News Feed Optimization (NFO) | Antezeta Web Marketing says:

    [...] This article was also published in Italian on 7 February 2011. 1http://www.facebook.com/press/info.php?statistics Data was retrieved on 17 April 2010; is not currently shown on the page. 2 Facebook does not currently disclose this information, but Google provides an estimate on the number of groups in its index by using the search syntax inurl:www.facebook.com/group.php. The www is necessary as the Facebook site is duplicated under many local sub-domains, e.g. it-it.facebook.com. This type of Google estimate is very approximate. 3 The figure in 2007 was 1 in 500 [...]

  79. Is social media taking over SEO? - Quora says:

    [...] article that asserts that "Inside facebook, NEO (News Feed Optimization) is the new SEO."http://www.insidefacebook.com/20…It was written in 2007, well before Facebook overtook Google in page views. Now that we spend much [...]

  80. 15 ways to increase your Facebook stature « Nucca Chiropractors « Redmond Chiropractic says:

    [...] combines rigorous analysis with a fair amount of guesswork. Whether you call it Facebookology or News Feed Optimization or “building edge,” it’s more art than [...]

  81. Is News Feed Optimization Making a Comeback? - AllFacebook says:

    [...] Back in July, Justin Smith of InsideFacebook announced that newsfeed optimization was in fact the new SEO. By the end of October, both Justin and myself had data that showed otherwise. Since then a lot has [...]

  82. This piece outlines the conflict I see coming between Twitter and the media industry. | Echo of Scripting News says:

    [...] as far as I know, has never showed all updates to all the people who follow [...]

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