Search volume for “Facebook” is 4x what it was a year ago. Media references to “Facebook” are 4x what they were four months ago, back to September 2006 feed-privacy-concern levels. Just yesterday:

• Henry Blodget propagated the rumor that Microsoft is offering $6 billion to buy Facebook.
• CNBC asked John Battelle to talk on TV about “Facebook Becoming the Next Google?”

Call it fascination or call it hype, but there’s a lot of it right now.

[tags]facebook,media,search,microsoft[/tags]