Another Facebook App Acquisition: Slide buys Favorite Peeps for $60k

Following on the heels of last week’s acquisition of Extended Info by SideStep, I received a tip today that widget maker Slide has acquired Facebook application Favorite Peeps for a reported $60,000.

Favorite Peeps is the 14th most popular application on Facebook with approximately 1.3 million users and is growing at about 2.3% (30,000 users) per day. The reported acquisition price values each user of the Facebook app at about $0.046, or a low 4.6 cents US.

By comparison, gaming social network and utility Xfire was acquired by Viacom last year for $102 million, or about $25 US for each of its 4 million users at the time. In 2005, Fox Interactive Media acquired MySpace for $580 million, or about $36 per each of its 16 million users at the time of the acquisition. Favorite Peeps’ acquisition price pegs the value of a Facebook application user at between roughly 0.1% and 0.2% of the value of MySpace and Xfire users when those companies were acquired.

Favorite Peeps is the creation of Dennis Rakhamimov, a software engineer at Peter Thiel-funded Palantir Technologies. (Thiel is also an investor and director of Facebook. Also, Slide founder and CEO Max Levchin co-founded Paypal with Thiel and Luke Nosek.) Before joining Panantir, Rakhaminov was a software developer at Microsoft for 3 years after graduating from Columbia in 2004.

Favorite Peeps is a lot like Slide’s own Top Friends application with a tagline or comment for each “BFF” you list. You can also see what your friends have said about you. Another very simple app that got to market early and spread quickly. Not bad for a month’s work, Dennis!

[tags]facebook,apps,applications,acquisition,slide,favoritepeeps[/tags]

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27 Responses to “Another Facebook App Acquisition: Slide buys Favorite Peeps for $60k”

  1. Facebook Frenzy: Facebook Apps Getting Acquired says:

    [...] [via] Link to This Post: [...]

  2. Facebook Frenzy: Facebook Apps Getting Acquired | moraaz.org - feed all tech! says:

    [...] [via] [...]

  3. Flavio about Business 2.0 » Blog Archive » Inside Facebook - The next Techcrunch? says:

    [...] The increasing traction that facebook applications receive, has already let to two acquisitions. [...]

  4. A market develops in Facebook apps » mathewingram.com/work says:

    [...] notes that Slide.com (run by PayPal co-founder Max Levchin) has bought the app Favorite Peeps for a reported $60,000. Another site, FaceWatch, has also written about the [...]

  5. Интернетные штучки » Денис Рахамимов продал приложение для Facebook за 60 000 долларов says:

    [...] совсем свежая и интересная новость — Денис Рахамимов продал свое приложение Favorite Peeps для Facebook за 60 000 долларов. [...]

  6. viralfriends Facebook economy dynamics « says:

    [...] http://www.insidefacebook.com/2007/06/25/another-facebook-app-acquisition-slide-buys-favorite-peeps-… [...]

  7. links for 2007-06-28 « My Weblog says:

    [...] Inside Facebook » Another Facebook App Acquisition: Slide buys Favorite Peeps for $60k (tags: myspace facebook platform app slide) [...]

  8. Google Gadgets vs. Facebook Apps « Marketing Nirvana says:

    [...] business viability of the Facebook apps that are being created. On Monday the blog Inside Facebook broke the story that the Facebook-only application Favorite Peeps had been acquired by slideshow creator Slide (and [...]

  9. Facebook Acquisitions: Fad or Proof of Platform Success? at My GotChance says:

    [...] Monday the blog Inside Facebook broke the story that the Facebook-only application Favorite Peeps had been acquired by slideshow creator Slide (and [...]

  10. Inside Facebook » Sell Your Application on InsideFacebook says:

    [...] Facebook application acquisitions already happening at a rapid pace (many more have not been announced), my intention with this service is to [...]

  11. VentureBeat » Facebook apps are getting bought - land grab in progress? says:

    [...] blog, Inside Facebook, reports the purchased price was $60,000. Slide confirmed the acquisition for VentureBeat, although they did not confirm the price. Like [...]

  12. Buyout Alert! Appaholic: the Facebook Apps Analytics Service at Entrepreneur 27 Singapore - Web 2.0 Unconferences, Websites & Cool Tech from a Sunny Island at the Equator says:

    [...] first of its kind and its acquisition comes in the flaming red-hot trail blazed by Favorite Peeps (acquired by Slide) on June 25th. This was preceded by the Sidestep acquisition of Extended Info. For valuation [...]

  13. Inside Facebook » The current state of Facebook ad networks says:

    [...] the early Facebook application M&A going on is exciting and potentially lucrative for those developers who can build and cash [...]

  14. Inside Facebook » Biggest Facebook App Acquisition Yet: TripAdvisor Acquires Where I've Been for Reported $3 Million says:

    [...] $3 million price tag values Where I’ve Been users at about $1.30, or almost 30 times the 4.6 cents per user Slide paid for Favorite Peeps two months [...]

  15. Inside Facebook » 2007 » August » 16 says:

    [...] $3 million price tag values Where I’ve Been users at about $1.30, or almost 30 times the 4.6 cents per user Slide paid for Favorite Peeps two months [...]

  16. I Want A Facebook App! | demp.se/y - Adam Dempseys Blog says:

    [...] for developers to create apps for the Facebook platform when you know that Favorite Peeps was recently bought for $60,000 and that Where I’ve Been has just been sold for a reported [...]

  17. Identity verification « Venture Thoughts says:

    [...] party can make a gain if it charges for use or the functionality is purchased by another party ( Favorite Peeps , Extended Info [...]

  18. And Now Startups Need Retail Therapy « GigaOM says:

    [...] bought Parakey; Slide.com, in order to get a bigger share of the Facebook ecosystem, acquired up Peeps.com; and Sidestep, a social networking site for travel, purchased TripUp in a bid to get some of its own [...]

  19. Facebook App Users Worth 90% - 99% less than WWW Users says:

    [...] put the Slide acquisition of Favorite Peeps as low as [...]

  20. Facebook Apps Vs. MySpace Apps. How About Neither? | K E K U [alpha] says:

    [...] put the Slide acquisition of Favorite Peeps as low as [...]

  21. What is a Facebook app worth? - - mathewingram.com/work says:

    [...] from FacebookCamp, he says an active user is worth about $3 per year. Favourite Peeps was worth 4.5 cents per user, while RockYou says it thinks the average app user could be worth between 30 cents and a [...]

  22. Sell Your Application on InsideFacebook | Facebook Applications and Developers Directory says:

    [...] Facebook application acquisitions already happening at a rapid pace (many more have not been announced), my intention with this service is to [...]

  23. Biggest Facebook App Acquisition Yet: TripAdvisor Reportedly Acquires Where I’ve Been for $3 Million (Update: TripAdvisor denies…) | Facebook Applications and Developers Directory says:

    [...] $3 million price tag values Where I’ve Been users at about $1.30, or almost 30 times the 4.6 cents per user Slide paid for Favorite Peeps two months [...]

  24. Inside Facebook » 8 Tips for Getting Your Facebook App Acquired says:

    [...] Speed Racing to RockYou for a rumored seven figures each, Free Gifts, Esgut, and Nicknames to SGN, Favorite Peeps to Slide, and Extended Info to Sidestep), there’s actually a fairly active market for applications [...]

  25. Joel Comm’s Farting iTunes App Banks $10,000 Daily | Inside the Secret Life of a Super Affiliate - Zac Johnson dot Com says:

    [...] icanhascheezburger.com getting acquired for $2 million dollars, eBaumsWorld for $20+ million and early Facebook apps getting acquired. addthis_url = ‘http%3A%2F%2Fzacjohnson.com%2Fjoel-comms-farting-itunes-app-banks-10000-daily%2F’; [...]

  26. Давыд says:

    Спасибо, пост действительно грамотно написан и по делу, есть что почерпнуть.

  27. Come guadagnare con un’Applicazione Facebook | BigThink says:

    [...] Peeps” venduta per [...]

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