Breaking: SideStep acquires Extended Info

It’s a good time to have a popular Facebook app.

I just spoke with Trey Philips, creator of the Extended Info Facebook application, who confirmed that travel company SideStep has acquired Extended Info and its 130,000 users for an undisclosed amount.

Philips, who just completed his third year at the University of Texas, has moved to Silicon Valley and will join SideStep and to work on Extended Info and new SideStep applications.

Extended Info received “more than a dozen” acquisition offers, “most in the same ballpark,” Philips said. “I chose SideStep because I think their current Facebook application, Trips, contributes something useful and unique to users, without being ‘spammy’ – they seem focused on providing feature-rich applications, not just gaining users.”

SideStep made the acquisition to increase its reputation among Facebook users and gain expertise for developing future apps, Philips added.

Philips originally developed Extended Info in “a few hours” at last month’s F8 hackathon. Within four days, 60,000 users had signed up.

SideStep, an 80 person travel company, is also the publisher of the Trips Facebook application. Over 100,000 Facebook users have added Trips to their profile.

“A large part of the social web centers around self-expression and Extended Info allows Facebook users unlimited options for expressing themselves, said Rob Solomon, CEO of Sidestep.

“Our current app strategy is to identify concepts that are useful and map well to the travel needs of the Facebook audience. The F8 platform is pretty amazing and we want to spend the first few months experimenting to see what apps have long-term growth potential. We will continue building apps and will look to both acquire apps that map well to our strategy and hire talented app develpers to build next generation travel apps on top of the F8 platform.”


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Leave a Reply

5 Responses to “Breaking: SideStep acquires Extended Info”

  1. Inside Facebook » Another Facebook App Acquisition: Slide buys Favorite Peeps for $60k says:

    [...] on the heels of last week’s acquisition of Extended Info by SideStep, I received a tip today that widget maker Slide has acquired Facebook application Favorite Peeps [...]

  2. Flavio about Business 2.0 » Blog Archive » Inside Facebook - The next Techcrunch? says:

    [...] increasing traction that facebook applications receive, has already let to two [...]

  3. Facebook Acquisitions: Fad or Proof of Platform Success? : Forecast-Blog says:

    [...] Facebook developer, than about acquiring users. Extended Info’s creator, Trey Philips, will reportedly be leaving school to join the SideStep team in Santa Clara, [...]

  4. Lee Lorenzen says:

    I’m CEO of Altura Ventures and we represent entrepreneurs who are looking to sell their businesses or to find funding to go it alone. We focus exclusively on individuals and companies that are exploiting the F8 Platform.
    IMHO, Trey sold out way to early for way to little (i.e., only $60K and a few options at SideStep). He is the kind of developer that we would have encouraged and funded in case he wanted to start his own Facebook company as part of the Altura I FaceBook-Only VC Fund. If you have a working Facebook app with users or receive an offer to buy your app, please e-mail me at We will make it worth your while.

  5. Buyout Alert! Appaholic: the Facebook Apps Analytics Service » e27 - Discovering Web Innovation in Asia says:

    [...] red-hot trail blazed by Favorite Peeps (acquired by Slide) on June 25th. This was preceded by the Sidestep acquisition of Extended Info. For valuation purposes, the US$ 60,000 acquisition of Face Peers app was at [...]

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