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In the beginning, Facebook was only accessible to students at a few elite schools. As it grew, it opened its doors to everyone in college. Then to everyone in high school. Then to everyone in a company. All in all, it was a very successful user acquisition strategy.

Now, with nearly 10 million members and near total penetration of the college market, unrestricted access to Facebook is coming soon.

According to AdAge,

“Whenever we’ve opened our network, our existing members have reacted negatively, even though they’ve always adjusted,” [a company spokeswoman] said. “We’re sure this will be no different, but we think it’s in the best interest of the community.”

I’m sure the first thing people will do is compare Facebook to MySpace. However, unlike MySpace, Facebook has pretty good privacy controls in place that a reasonable number of people use. New people will only be able to see others in their geographical network. So unless college students join geographical networks in addition to their college networks, they should still be inaccessible to the random searcher.

More on this as it actually happens…

Check out The Facebook Marketing Bible: 35+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook

2 Responses to “Unrestricted access to Facebook coming”

  1. albert Says:

    I think one reason that a lot of people were outraged about News Feed and are scared of this new expansion is because they are not using the limited profile option. This allows me to differentiate my facebook profile between two groups, my actual friends who I trust explicitly, and the much larger group of casual acquaintances, who I trust less and need to have more discretion with in regards to pictures and compromising information.

  2. Inside Facebook » Blog Archive » Facebook now open to anybody with an email address - Tracking Facebook news, commentary, and analysis Says:

    [...] However, the rules governing whose profiles you can view haven’t changed. As I wrote before, I’m sure the first thing people will do is compare Facebook to MySpace. However, unlike MySpace, Facebook has pretty good privacy controls in place that a reasonable number of people use. New people will only be able to see others in their geographical network. So unless college students join geographical networks in addition to their college networks, they should still be inaccessible to the random searcher. [...]

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