Inside Facebook

Apple is running a promotion on Facebook where members of the Apple group (there are now 130,000) can download 25 pre-selected iTunes tracks per week for each of the next 10 weeks. This could mean up to 250 million downloads, but the fact that the music is pre-selected makes the promotion pretty lame, especially given all that is possible in social settings like Facebook.

AdWeek writes,

“Brands like Apple, Microsoft and Cingular have set up sponsored Facebook groups to build connections with their consumers. Advertisers have used MySpace profiles for similar purposes.”

(via Marketing Vox)