Comments on: Facebook monetizes up to 40 times better than MySpace

By: Eight hard truths (or not?) about online media, part 2 | Social Business 101: The Conversant Logic Blog

Sun, 13 Sep 2009 05:31:50 +0000

[...] Sites like Facebook and LinkedIn, with advanced privacy controls and detailed profiles, can command much higher CPMs than sites where users remain completely anonymous (such as a news portal). In other words, online [...]

By: PinkMathews

PinkMathews — Fri, 24 Apr 2009 14:41:20 +0000

I have a very simple question here: if we advertise our blog/site in facebook, where does facebook put up the ads?

By: Ad-Supported File Sharing? It Doesn’t Add Up - The Seminal :: Independent Media and Politics

Wed, 30 Jan 2008 05:12:32 +0000

[...] cost per thousand ad impressions (CPM) for most publishers that I’ve seen hovers between $1 and $3. MySpace advertising goes for $0.10, Facebook for $4. Higher end sites like the New York Times can charge as much as [...]

By: Media-Blog » Archives » StudiVZ laut IVW im Juni 2007 meistgenutztes Webangebot

Wed, 11 Jul 2007 08:40:50 +0000

[...] “Inside Facebook quotes a New Yorker report that the going rate for a banner ad on social-networking sites was pennies per thousand (CPM). Today, MySpace’s CPMs have risen to about ten cents, while Facebook commands a whopping $4.” [...]

By: Inside Facebook » Blog Archive » Facebook signs exclusive ad sales deal with Microsoft - Tracking Facebook news, commentary, and analysis

Wed, 23 Aug 2006 07:04:02 +0000

[...] Currently, Facebook sells ads through an inside sales force, AOL-owned Advertising.com, and DoubleClick. As of tonight, no ad sales positions are listed in Facebook’s job postings. Historically, social networking sites have had a hard time monetizing their traffic through traditional CPC and CPM ads, though Facebook is rumored to perform better than most social networking sites in general. It appears that Google’s initiative with MySpace lit a fire under Microsoft BD leading to what are likely very favorable terms for Facebook. No word yet on guaranteed payouts over the life of the deal. Posted by justin.smith Filed in General [...]

By: ventureblogalist

ventureblogalist — Fri, 26 May 2006 17:18:02 +0000

Hi, does facebook/myspace have CPC ads running? Do you know if they utilize other ad networks? What do you think they have for CTR? I think I read you cannot if you already use adsense due to google TOS.

By: Brand advertising is the crux of the social networking business at Inside Facebook

Mon, 22 May 2006 08:47:35 +0000

[...] Because CPMs are so low in the social networking business, Facebook is rushing to compete with MySpace for premium advertising dollars by creating promotions that create community in its demographic around the advertiser’s brand. For instance, 100,000 MySpace members recently became friends with the Wendy’s Square). [...]

By: Information Narcosis

Information Narcosis — Sun, 21 May 2006 02:31:30 +0000

Information Abundance, Attention Scarcity…

Thanks to RSS implementations that let users control where their attention goes, and content management systems that ease the production of digital goods, it is the attention of users that is increasingly scarce. That scarcity of attention contributes …

By: Math

Math — Thu, 18 May 2006 07:11:02 +0000

$4/$0.10 = 4000% (40x)

By: Micro Persuasion

Micro Persuasion — Thu, 18 May 2006 01:38:37 +0000

Correction Coming as Social Nets See Traffic and Ad Prices Boom…

The Social Software Weblog reports that the top 10 social networking sites saw traffic grow 47% over the last year, according to Nielsen. MySpace had the biggest growth at 367%. See the chart below for more. (MySpace is an Edelman…