Facebook expands to corporate social networking; again with staggered rollout strategy

Earlier today Facebook publicly opened registration beyond the world of students for the first time (!) to people with select corporate email accounts.

But, like Facebook’s limited initial availability–first only to Harvard students, then to select schools like Stanford and its east-coast counter-parts (I’m biased :)), and gradually to almost every school around the country–Facebook is only allowing corporate registration to people with email addresses at 10 select companies and 1 non-profit organization:

Facebook had great success with its staggered rollout strategy in the college market. I think they are hoping to create the same viral effect in the professional setting.

Note the way that Facebook has chosen to seed the corporate market: instead of specifically focusing on one sector or industry, they’ve chosen leading companies in several industries that typically hire top-caliber grads (consulting, software development, hardware development, consumer products).

The company apparently hopes the Facebook meme will trickle-down to other companies in these sectors by traversing the professional networks of hip workers and, eventually, that it will spread to other sectors through alumni and non-professional networks.

How will this affect the millions of students already on the service? I suspect that Facebook will work hard to make sure that the corporate crowd stays in one corner and the college crowd in another as much as they can–no 19 year old likes getting “poked” by someone in their 40′s–just as they have done with the recent expansion into high schools. As long as Facebook stays safe for students, expanding into the corporate world should not adversely affect their dominance in the college and high school markets.

How popular will Facebook be with corporate users? While the rollout will likely create buzz in some circles, I don’t think you’ll see the same phenomenal viral exponent or use patterns over time. Professionals just don’t talk to dozens of classmates a day or live in dorms with hundreds of peers, and they certainly don’t have 51 minutes a day to spend looking at cute members of the opposite sex and writing on each others’ walls… I’m lucky if I see my friends at Apple once a month.

Additional coverage: Niall Kennedy, TechCrunch, Susan Mernit, Techdirt, Valleywag, Don Dodge/Microsoft, Fred Stutzman, Bernard Moon, MediaPost, ZDNet, CNet, Chronicle of Higher Ed

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Leave a Reply

38 Responses to “Facebook expands to corporate social networking; again with staggered rollout strategy”

  1. Avery says:

    Someone needs to find who had this idea, and beat them. I’m a Facebook fan. I don’t like this. The whole point to Facebook is (was?) exclusivity. If you take that out, it’s just a boring MySpace. It had a “hip” appearance with the college crowd. I understand that they need more customers, if they want the pricetag they’ve been pining for, but don’t take it out on the college kids. :(

  2. Minority Rapport says:

    Fun, it actually happened! Corporate facebook comes to fruition eight months after my post…

    Special thanks to Mike Arrington’s TechCrunch (and thank you Mike for the link love, I am a huge fan of TechCrunch!) for alerting me that Facebook is expanding beyond high school and college facebooks. On August 31, 2005, I argued…

  3. TechCrunch » Facebook Goes Beyond College, High School Markets says:

    [...] Update: The Facebook blog lists the ten companies that are Facebook-enabled:Accenture, Amazon, Apple,EA,Gap,Intel,Intuit,Microsoft, Pepsi,PWC andTeach for America. [...]

  4. Lifelong Learning Blog - Examining the social web says:

    Facebook says “yes” to Apple, Microsoft, Accenture, Gap……

    So Facebook has finally added a corporate facebook. Early results show about 10 people registered at Microsoft for the query s, which finds people with first or last names starting with s. TechCrunch comments seem skewed towards concern it will disrup…

  5. Kevin Berk says:

    Corporate alumni networking is one of the most underutilized recruiting tools around. It will be interesting to see how the facebook community will morph as companies are added. My company, YorZ, already offers corporate alumni groups for scores of companies as well as a way to connect and recruit within each. You can check it out at: http://groups.yorz.com/groupsDirectory.htm

  6. Facebook Expanding at Nerve Endings Firing Away says:

    [...] Facebook is expanding to include corporate networking now. However, only few companies are allowed in right now. [...]

  7. Don Dodge on The Next Big Thing says:

    Facebook following its college users into the work world…

    Facebook is moving into the corporate world with a limited beta of 10 companies. Techcrunch estimates……

  8. mattroberts - the site » Blog Archive » Web 2.0 Breaches the Corporate Firewall! says:

    [...] Following onmy post on how Social Networking might be the next thing for inside corporations now Facebook has joined the game… and named a number (10) of customer who will work in their Beta of a corporate social networking system. Its an impressive list, including: Accenture, Amazon, Apple, EA, Gap, Intel, Intuit, Microsoft, Pepsi, PWC and Teach for America. [...]

  9. Avery 2 says:

    I don’t think work and college networks will be linked together like the high school and college networks. That would just be silly.

  10. Ben says:

    Well two members of the senior team at Facebook were involved in http://www.Linkedin.com ( the largest corporate network)Matt Cohler and http://www.spoke.com, (the richest datasource and network for salespeople) Chris Kelly so they did not get into this without thinking.

    It will be interesting to watch how this develops.

  11. Asher says:

    open up to the feds and Lockheed

  12. Junto Boyz says:


    Today there is news that Facebook is entering the corporate market. I’m not sure how an online directory for companies will work out, but it’s interesting that these consumer plays are looking into the corporate sector after they’ve exhausted their …

  13. Jonathan Lipps says:

    The feds, yeah super idea. I want to see GW on facebook.

  14. Judah Wilson says:

    My name is Judah Wilson and I am the CEO of Top20Network.com. I was going to start a site similar to Facebook 2 months before Zuckerberg, but I was beat to the market. Instead, I have launched what will be the alternative to Facebook. Our directory connects individuals and businesses from the top 20 schools in the country. What the Facebook doesn’t understand, is that they have undercut their market. As soon as privacy issues became a factor, and students started limiting who could view their profiles, the site began to collapse. Who is going to stop using Facebook first? Answer: The students who have more to lose (top 20 students). Our site is not elitist, it simply recognizes which users will (have?) left Facebook already. We will accomplish what should have begun along time ago: joining together the alumni networks of the top 20 schools in the country. Facebook has overstepped their boundary, and is losing their initial market. Students and alumni have begun registering for our site, and we anticipate higher numbers in the weeks to come. Our apologies to Facebook, but stick to what you know best Mark.

  15. Jensenrf » Blog Archive » Track your Company network with Facebook says:

    [...] Just recently Inside Facebook wrote about plans to roll out Facebook to the business world adding a new network to their already popular College and High School networks. I personally believe this was a great business move and would like to play around with the idea of implementing it in my company again. For more information, check out the Inside Facebook blog entry. [...]

  16. Joseph says:

    Judah – check out thesquare.com

  17. Facebook rools out corporate accounts - Business and Web 2.0 Consulting, Social Media Marketing, Software and Blogging says:

    [...] Michael Arrington of TechCrunch reported that Facebook goes beyond college and high school and opens its network to a select number of corporations. According to Inside Facebook, employees from Accenture, Amazon, Apple, EA, Gap, Intel, Intuit, Microsoft, Pepsi, Price Waterhouse Coopers, and Teach for America can start opening accounts. [...]

  18. Engineering Patterns says:

    SelectMinds: Leader in Corporate Social Networking…

    SelectMinds: Leader in Corporate Social Networking

    I start this post with a full disclaimer: I am a Software Engineer at SelectMinds, and while I speak favorably of them, my opinions are my own and do not necessarily reflect those of my employer. No…

  19. Facebook opens its doors to a slew of companies today; LinkedIn Founder shares thoughts on move at Inside Facebook says:

    [...] About « Facebook expands to corporate social networking; again with staggered rollout strategy [...]

  20. SortiPreneur says:

    Corporate Social Networking…

    In response to the recent announcement by Facebook that it is entering the enterprise world, Joseph O’Connell has a good post arguing that corporate social networking has in fact been around for a while, enabled by solution providers like SelectMinds….

  21. 4,000 companies have created Facebook directories at Inside Facebook says:

    [...] Facebook continues to explode on the work networking scene. After launching company directories 3 weeks ago, the number of new company Facebooks created this week has doubled to 2,000, bringing the total number close to 4,000. Those numbers are parabolic, which is a good sign for the health of any viral feature. [...]

  22. Jinal Shah says:

    Looks like everyone wants to make some dough while the sun is still shining on Web 2.0. The social networking market is saturated and unless there is a valid context, it is not going to work. I think!

  23. root123 says:

    —”Looks like everyone wants to make some dough while the sun is still shining on Web 2.0. The social networking market is saturated and unless there is a valid context, it is not going to work. I think!”…. Compare this opinion with today’s Facebook…The same social networking site chasing by big web players to have share in it.

  24. Don Dodge on The Next Big Thing : Facebook following its college users into the work world says:

    [...] is moving into the corporate world with a limited beta of 10 companies. Techcrunch estimates Facebook revenue at $1M per week, or about $50M.  MySpace is believed to [...]

  25. serjio says:

    It agree with the author! Thanks it for the information!

  26. Mikkey says:

    why would facebook open to these sucky corporates? sell outs – no exclusivety now!!

  27. James says:

    You can still be as exclusive as you want – you can even setup your our network if you like; everyone from small companies to giant ones

    (Hint: You can see all the facebook networks using Google, just search for site:www.facebook.com/networks/ – you can also view them on facebook @ http://www.facebook.com/networks/networks.php )

  28. Unit Structures – Adopting the Facebook: A Comparative Analysis says:

    [...] photo sharing, mobile – and they’ve expanded their network extensively to include things like businesses and high schools. Facebook’s strategic moves, coupled with an avalanche of press coverage [...]

  29. Unit Structures – Facebook Expands to Corporate Markets says:

    [...] Techcrunch and Inside Facebook, it looks like Facebook is rolling out its services to corporate markets. Microsoft, Apple, [...]

  30. bilel says:

    face book you are the best in the world and im very happy to be with my new friends

  31. Anthony Ceresa says:

    Mr. Anthony Ceresa – Engineer – Technological Researcher – Writer – is one of the very few men that work internationally behind the scenes, he is convinced the world should be Governed by people privileged by the Earth heavenly bodies to reduce misunderstanding, speculations, retaliations and wars.

    Mr. Ceresa operated with projects the world round and gained a seat at the table during Mr. Barack Obama Campaign for the Presidency, cooperating with suggestions and projects to improve world communities for a better quality of life, promoting deep meditation and wisdom as the main universal functions for an improved understanding between people of the entire planet.

    Some of the project submitted for developments:


    Mr. Ceresa is also convinced that Terrorism is the ball that bounces back following the inobservance and respect of Human Rights by International lobbies supported by many Government’s representatives using the power of armaments in place to meditate and resolve problems swiftly with fairness.

    The Mighty God has created one World, one man and a woman to live peacefully and procreate with due respect each other, work and enjoy the marvels offered by nature in peace, without distinction amongst people that shall be considered all pertaining to the same unique human family.

    Every country should be given the rights to produce its internal needs to survive and live own progress and improve the quality of life.

    The term that revolutionize world economies, should be considered only for the International co-operation between people and Nations, to improve technological and scientific discoveries and defend Human Rights at all levels.

    The term should be cancelled definitively from all International vocabulary.


    In the kingdom of fantasy we could suggest the creation of a controlled bionic brain to enjoy of all of the perverted actions imposed by the powers that be.

    But in reality, to improve the human kingdom with the auspice to obtain positive results, we shall dig deeply into the story, to learn that great Empires and important Dynasties set up on the domination formulated on injustices, speculations and wars, ended on the dust with no merits at all.

    Beside the infinite philosophies that rack the human brain, I have a deep concern that worries me.
    It look like an endless football game with Governments, Media’s twisted information and Politicians from one side, and highly offended people from the other, with in between thousands and thousands of dead and wounded civilians.

    Instead of shouting and warmongering controversial operations of personal interests, shall be better to send Flowers to all our opponents as the most important symbol for a sincere reconcilement of problems between people.

    The world of the third millennium needs people willing to change the traditional Global Order made of Egoisms, Speculations, Suppressions, Injustices, Retaliations, negative Impositions, causing general Suffering and Horrible Wars that offend our Celestial Father and all His Creatures.

    A very rich and powerful man in his bed of terminal pains invoked God pardon for all his bad actions committed during life.
    I am not sure but I suppose God told him “it is to late now; hell be your right place”.

    In my long travelling for work around the world, I acquired so much wisdom to come closer to the truth, the only truth that reflects the teaching of the Lord and whatever I do or we do in name of God with the real spirit of honesty and justice, drives inevitably to the success and no body ever will says it is to late now.


    The Rose cries and despairs before the grand floral jury,
    Why only me, have to support the weight of thorns?

    The Daisy reply: my dear, don’t mourn over for so little, you at least exhale a marvellous perfume.

    Look at me, continued the Daisy: that on the contrary of you, I don’t smell at all and people enjoy to tear my petal meanwhile whisper “He loves me or loves me not, He dreams of me or don’t”, without consider that also my mummy bear my pains.

    The Carnation attend to the dispute with arrogance, sustaining his disappointment for the reason people just for fun call him Carney-flower in place of Sweet-William.

    The small Violet that was listening the grumbling between the Roses, the Daisy and the Carnation, managed to master her anger and said: you should feel ashamed of your talking, you are tall, beautiful and presentable.
    I don’t know why you all groaning for nothing.
    Look at me, I am so tiny and I cannot grow up, I am as high as a bottle cork and for fun they call me short stick, but the French ladies are more delightful and call me “Fancy Violets”.

    The date palm from his sublime height, follows the obstinate floral discussion and burst of laughter, meanwhile from time to time launch a well mature date that splash on the soil to make fun of all flowers that grow at his feet, asserting that all those flowers full of pride, perfumes and marvellous colours and shapes, will never compete with his majesty the king of dates.

    The Sunflower, highly disappointed for the ridiculous thoughts sustained by some colleagues frenzy of passion, jumped in the heat of the fray to calm the uproar created by the multitude of flowers in turmoil, and talking with rigorous dexterity as a Presidential Message, said:
    I, the only one that can turn the crown and observe the world in all direction, while my respectable friend the Mighty Sun enlightening the Create, I think, or much better, I am positively sure you don’t appreciate sufficiently the gifts received by the Creator.

    Nature gave to every one of us that particular beautifulness and sex appeal to cheer up with all existing beings: with our colours, and our perfumes that bubbling joy, peace and love.

    In the great selection of flowers made available by the Creator, every living being love a flower in particular, and go to choose in the marvellous world of flowers, amongst the Roses, the Angels, the Evelyn’s, the Christine, the Sweet-Williams, Mary, Monique, Michelle, Natalie, Jane, Julia, Sylvia, Valentine, Lavinia, Lillian, Roberta, Ornella, Louise, and many more, and they will love each other for eternity.

    The message of the Sunflower, have made multiple echoes circumnavigating round and round more time the entire world, arousing great enthusiasm and a general convincement of joy amongst the flowers, sharing the evidence that flowers playing an important role in the society, as a media of peace and love, good smell and joy.

    A man of wisdom belonging to previous generation, use to say “If you have an enemy, send him or her a pleasant bouquet of flowers and I am certain all divergences shall be annulled and become good friends”.

    Me too, years ago I picked a flower, a marvellous flower in the blossom of youth and we exchanged the ring for the eternal love.
    She followed me in all my works around the world; she gave me four splendid children’s and so much love.

    In the depth of my thoughts I feel repentant for failing with all my promises centred mostly on the research of the success and improved wealth, but I did not love her as she merited.

    The problems of life distorted my attention from the great richness that is love.

    Today that I am not young but I have matured in wisdom, I am thankful to the Mighty God and to the Nature, for rejoicing mine and our existence with marvellous flowers with infinite colours and agreeable perfumes.

  32. Zashkaser says:

    All the best for your future.

  33. Lubertus says:

    Я думаю, что Вы не правы. Могу это доказать. Пишите мне в PM, пообщаемся.

  34. raaxeeye says:

    i like cacbook thang u oll of u

  35. Nokiaman says:

    I dont like Facebook! But have a lot of friends there)

  36. 10 Fascinating Facebook Facts says:

    [...] with Ivy League colleges before encompassing other educational institutions. But do you know who Facebook first went corporate with in terms of official work places?In May 2006, Apple and Microsoft were among the first, as was [...]

  37. 8 Cosas para Saber de Facebook desde sus Inicios says:

    [...] Ivy League Colleges, antes de que abarcara otras instituciones educativas. Pero ¿Ustedes saben cuales fueron las primeras corporaciones que estaban interesadas en Facebook, en términos oficiales sobre sus lugares de [...]

  38. Katy says:

    Great, insightful article on the history of Facebook! Thanks for sharing.

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