Facebook’s Q2 2014 in charts: best quarterly revenue, now at 1.3B users

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Facebook, after a momentary (and expected) dip in Q1 2014, is back to posting record numbers in Q2. The company had its most successful quarter to date, drawing more than $2.9 billion in revenue and growing to more than 1.3 billion users around the world.

We’ve talked about the effect of the World Cup on Facebook advertising, and it shows: revenue grew in every area of the world, with big quarterly gains in Europe and Asia.

Facebook’s userbase continued to grow, as well. Overall, Facebook has more than 1.3 billion monthly active users and 829 million daily active users. On mobile, Facebook continues to trend upward. In Q2, Facebook reported 654 million mobile DAUs and a little more than 1 billion mobile MAUs.

For a closer look at Facebook’s Q2, look at the charts below.

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The Buy button — Facebook’s next big thing?

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Facebook is testing a way for advertisers to make the direct sales pitch to people, and it could be a game-changer for advertisers and retailers. Through the Buy button, users can complete a transaction while staying in Facebook.

Marketers are already excited about the possibilities. Among the call to action buttons, the one closest to the bottom of the funnel has been Shop Now or Buy Now, prompting the user to finish a transaction on the external website. Even if someone doesn’t complete the transaction after clicking Buy, advertisers can know that the user is interested in making a purchase of that particular product, and they can target them with ads for that specific item.

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The Brave New World of Facebook mind control?

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Some folks are complaining Facebook could affect how you feel via manipulating your News Feed.

Facebook released research on 689,003 users that had their levels of positive or negative News Feed content adjusted. Not surprisingly, their moods and words they used changed correspondingly with what they were exposed to.

But consider this: If your sports team wins, you’ll be more likely to make a celebratory remark.

If a friend is having a bad day, you’re likely to provide sympathetic encouragement.

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SPMD Glow Digital Media secures $7M in funding round

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Glow Digital Media, a Facebook Strategic Preferred Marketing Developer, announced that it has raised $7 million in Series A funding to further expand internationally and to continue product development of its social ad platform.

Notion Capital and White Star Capital, two of Europe’s leading venture capital firms, contributed to the funding round, along with existing investors Project A Ventures and Avonmore Developments. This round brings the total financing to $8 million to date.

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In Q2, Facebook drove nearly a quarter of Web traffic

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If you’re reading this, chances are pretty good that a Facebook post delivered you here. Figures from Shareaholic show that by June, Facebook drove 23.39 percent of the Internet’s traffic.

The data from Shareaholic takes into account more than 300,000 sites and more than 400 million unique monthly visitors. The study found that Facebook is, by far, the most dominant way people discover content — with Pinterest a distant second.

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Infographic: A closer look at Facebook’s U.S. demographics

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Did you know that 7 percent of U.S. Facebook users live in Birmingham, Ala.? Or that women outnumber men in the U.S. on the social network, 54 percent to 46?

Fialkov Digital took a look at Facebook’s audience insights, finding some interesting facts about American users.

Check out the infographic below to find out more.

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Q2: Facebook remains dominant in social logins, gains in travel and hospitality

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Gigya, a Facebook Preferred Marketing Developer, released its 2014 Q2 numbers today showing again that Facebook rules social logins from April through June with 55 percent overall.

Facebook made major gains within travel and hospitality web properties during the quarter, broaching 70 percent for the first time in a year, up from 57 percent in Q2 2013.

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The World Cup effect: How Facebook advertisers went big for Q2

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Facebook will announce its financial results for Q2 on Wednesday, but several other firms are reporting another great quarter for Facebook ad results. SocialCode, a Facebook Strategic Preferred Marketing Developer, said clients really performed well in Q2 — with the World Cup being a major motivating factor.

Max Kalehoff, SocialCode’s Senior Vice President of Marketing, summed up the company’s clients’ performance this quarter:

Q2 continued the same triple-digit growth we saw in Q1. Our portfolio of Fortune 500 advertisers nearly doubled total spend with us in Q2 versus Q1. We saw a lot of investment around the winter Olympics, but the World Cup was a whole different scale. It laid to rest any question about the potential of global events and real-time marketing to be an extraordinary catalyst to help brands reach and engage with their customers on social media.

Kalehoff also sat down with Inside Facebook for a closer look at how advertising on Facebook has grown in the past quarter.

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Facebook officially closes $2B acquisition of Oculus VR

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Near the close of the market Monday, Facebook and Oculus VR announced that the roughly $2 billion acquisition deal is final.

The acquisition was first announced in March, but has since been finalized by the Federal Trade Commission.

The two companies put out a joint statement about the finalization:

We’re looking forward to an exciting future together, building the next computing platform and reimagining the way people communicate.

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Infographic: 5 tips for creating a sequenced Facebook ad campaign

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As we learned recently, Facebook advertisers have had great success leading people down the conversion funnel through sequencing posts in a Facebook ad campaign like a story.

But how should it be done?

Flightpath put together an infographic showing tips and best practices for planning out your Facebook ad campaigns in this manner.

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