MakeMeReach claims crown in Nielsen’s Facebook PMD Challenge

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MakeMeReach, a Paris-based Facebook Preferred Marketing Developer, has won Nielsen’s Facebook Preferred Marketing Developer challenge. PMDs CitizenNet, Unified and Adaptly were honored as finalists.

For the challenge, Nielsen had PMDs integrate its Online Campaign Ratings reporting application programming interface, leading to an easier Facebook ad measurement experience for advertisers. The event involved 12 PMDs from around the world, with two daylong challenges in London and Facebook’s hometown of Menlo Park, Calif.

Nielsen’s Vice President of Product Leadership, David Wong, gave a little more insight into the contest:

Like Nielsen, MakeMeReach and our other participating PMDs have a demonstrated commitment to delivering effective marketing solutions to clients. We were impressed with their innovative approaches to visualizing Nielsen Online Campaign Ratings data and how their submissions highlighted Nielsen’s unique capabilities in providing accurate, granular and timely reach metrics. We look forward to working with these PMDs to deliver even better results for their advertiser clients.

MakeMeReach CEO Pierre-François Chiron talked about the contest with Inside Facebook:

On our side, it’s an amazing opportunity, as we are going to deep dive into reach & frequency measurement, awareness and so on. We’ll try to keep the same way of improving our platform as we have already done on the last two years: proposing specific features that others don’t have, focus on a easy to use solution and provide a top level support for our customer.

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Facebook struggles with Friday morning outage

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At around 9 a.m. PT on Friday, many users around the world reported that they were unable to access Facebook.

The site has put up an error message, apologizing for the inconvenience. Around 9:30 a.m. PT, Facebook started to load again for many users.

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Inside Facebook contest: Win an All-Access Pass to Mediabistro’s Content Marketing 101

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Inside Facebook has been covering the Facebook platform since 2006, when Facebook was still in its infancy. We’ve also been an early adopter of Facebook. Our fanbase has grown incredibly fast in the past year, as more than 100,000 people have liked our Facebook page.

To celebrate, we’ve partnered with our partner company — Mediabistro — to offer a special treat for our Facebook fans. By entering the giveaway contest on our Facebook page, you can win an All-Access Pass to Mediabistro’s Content Marketing 101 online bootcamp. The class runs Sept. 8-Sept. 12. The contest ends Aug. 8.

Click here to enter the contest. (Here is the mobile link.)

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Infographic: How to hit home runs with your Facebook ads

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Are your Facebook ads striking out?

Maybe it’s time to add a call to action in the post or make sure the ads are relevant to the audience.

Ampush, a Facebook Strategic Preferred Marketing Developer, recently published an infographic showing ways that marketers can hit a home run with Facebook advertisements.

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How Royal Purple gets penny interactions on Facebook

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What if you could get 7,284 interactions for only $99.32? That’s one cent per interaction.

Why is Royal Purple’s cost per engagement (CPE) so low? We interviewed Marlena Solomon, “Social Sensei” at Royal Purple (seriously – that’s what’s on her door tag), to understand how.

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Facebook launches Internet.org app in Zambia

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The Internet.org movement now has a mobile presence. Facebook announced Thursday that the Internet.org app is available to those in the landlocked southern African country of Zambia.

Through this app, Airtel customers in Zambia can access these apps:

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Facebook’s end goal: To be the cross-platform platform

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Facebook is making its pitch to games developers: to survive you need to be cross-platform. To be effectively cross-platform, you need to dance with Facebook.

While Facebook celebrated another successful quarter last week, there was a little bit of troubling news about the future of the company’s games economy. Chief Financial Officer Dave Wehner summed up Facebook’s games dilemma in the quarterly earnings call:

Our current games payment revenue comes entirely from desktop usage and we are seeing declines in the number of people using Facebook on desktop, a trend that will make growing this business challenging going forward.

So at Casual Connect in San Francisco, Facebook made its sales pitch to game developers from all over the world: go mobile with us.

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PMD IgnitionOne adds analytics enhancements to digital marketing suite

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IgnitionOne, a Facebook Preferred Marketing Developer, announced recently an update to the company’s digital marketing suite, adding deeper analytics capabilities.

The company’s DMS Analytics 2.0 now offers a proprietary Focus Heat Map product to help social marketers identify areas of importance based on performance. The new system makes reporting faster by more than 50 percent and adds flexibility to digital marketing analysis.

Roger Barnette, President of IgnitionOne, described the company’s newest offerings:

We are upping our game by not only improving our analytics capabilities, but by leap-frogging other platforms to bring our clients the most complete digital marketing hub analytics available. IgnitionOne’s goal is to make marketers’ lives easier – and that is exactly what DMS Analytics accomplishes.

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Facebook Gifts shop to shutter Aug. 12

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This holiday season, Facebook (may) not prompt you to shop in its gift store for loved ones. Facebook is ending its Gifts program, which allows people to buy physical presents and digital gift cards for friends, on Aug. 12.

The news was first reported by TechCrunch, but Facebook has confirmed this decision to Inside Facebook:

We’ll be using everything we learned from Gifts to explore new ways to help businesses and developers drive sales on the web, on mobile, and directly on Facebook.

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How to navigate the Facebook ad campaign maze: Part II

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In part I of our series on strategies for navigating the Facebook ad campaign maze, we looked at how marketers can successfully launch and manage their Facebook campaigns. Today’s post examines the best ways to get the most out of your Facebook ad creative.

Hint: size does matter!

As I wrote in a previous Inside Facebook post, Facebook has made it clear to marketers that it wants – and its users expect – a compelling, visually appealing reason to engage with a brand’s ad. That requires smart, compelling creative that recognizes the intelligence of the average Facebook user. No more generic ad creative or text-heavy wall posts. Instead, those must be replaced with high-quality ad creative that uses engaging images and limited text.

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