Facebook brings stickers to photos with Stickered app


Love Facebook stickers, but wish you could add Pusheen in more places? Facebook is making that happen. The company recently announced some updates to Messenger, as well as a new app that lets people add Facebook stickers onto photos.

Peter Martinazzi, Facebook’s Director of Product Management, announced the new features in a blog post:

The holidays are an important time for people to be connected with their friends and family and Messenger is an easy way to coordinate activities and keep in touch.

To celebrate the season, we are rolling out the following fun holiday features:

  • A festive frame for your New Year’s Eve selfies
  • Snow globe chat heads
  • Holiday inspired sticker packs
  • A lightweight new Creative Labs app by the Messenger team called Stickered for Messenger that enables you to add stickers to a photo and send them to friends on Messenger


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Looking ahead: Facebook strategy for 2015


The social landscape is undergoing near-constant change, and with that, so must a brand’s strategy. As 2014 closes, marketers are prepping for the upcoming year by strategizing ways to leverage opportunities and overcome challenges. The way in which audiences are consuming content is rapidly evolving and it’s up to brands to make sure that their Facebook strategy is congruent with those habits, ensuring success and growth for 2015. Here are my predictions for the social media network.

Video trumps photo

If a picture is worth a thousand words, imagine how much a video is worth.  Brands and users alike are gravitating more toward video content. This year the paradigm has changed as, for the first time, data shows that Pages are posting more native Facebook videos rather than YouTube videos on Facebook. Facebook is carving out their own share of the YouTube audience – a trend that will continue and grow in 2015.


Study: Audience Network has higher conversion rates than News Feed, display ads

Screen Shot 2014-12-19 at 12.16.00 PM

How effective is Facebook’s Audience Network? A new study by Fiksu looked at the Audience Network performance of eight of its clients, finding that Audience Network ads outperformed News Feed and display in key areas such as average revenue per user and conversion rate.

While News Feed ads brought the highest percentage of returning users (65.16 percent), Audience Network was stronger than display at 58.55 percent. Fiksu also found that the cost per purchasing user for the Audience Network was roughly a fifth of display.


Infographic: Facebook vs. LinkedIn for professionals


Facebook might be building a professional network, but for now, LinkedIn is still the default professional social network for many people. But maybe the two aren’t so different after all.

A new infographic by the Brighton School of Business & Management shows the similarities and differences between Facebook and LinkedIn. Which do you prefer for professional networking?


Facebook testing ‘Sell Something’ button in groups


Facebook is conducting an interesting test, acknowledging that many people use groups to sell and trade items locally. Some Facebook users reported seeing an option in the status update box for groups, prompting them to Sell Something.

Facebook told The Next Web that this is a test:

We are testing a new feature within Facebook Groups to help people better organize posts about items they’d like to sell to other people on Facebook. This is a small test limited to select Facebook Groups that have active selling communities today.


Atlas: Is Facebook’s demographic data a marketing silver bullet?


Marketers have a Faustian pact with cookies. Every marketer knows deep down that a cookie is a blunt instrument and its limitations are woefully apparent when dealing with cross-channel campaigns. Unfortunately, cookies are the best and arguably the only way to track the effectiveness of wide-reaching online campaigns. That is, until this year. The relaunch of Facebook’s Atlas and Twitter Fabric have arguably heralded a brave new world in online marketing.

Focusing on Facebook’s Atlas, it is a major move by Facebook to take on Google on its home turf — display advertising. Aside from dispensing with cookies, Atlas purports to bridge the gap between the offline and online advertising worlds by linking the interactions of customers in the real world to their Facebook profile.


How did Facebook build auto-enhance for iOS?


Your iPhone’s camera might sometimes stink at taking a good, clear photo. But Facebook wants to help, introducing an auto-enhance feature for photos uploaded through the iOS app.

Facebook’s lead engineer explained in a new blog post how this technology came to be.


Report: Top brands find much more engagement on Instagram than Twitter

Screen Shot 2014-12-17 at 12.42.14 PM

Twitter is a great way to share information and chat with your brand’s fans, but a new report by Facebook Preferred Marketing Developer Socialbakers shows that much more of that conversation is happening on Instagram.

Socialbakers looked at the engagement rate of the top 25 most engaging brands, finding that there’s more discussion happening on the photo-sharing platform, and by a wide margin.


Facebook: More than 200M ‘Say Thanks’ videos created


Facebook has some very thankful users. When the site introduced the ability to create a special Say Thanks video for a friend, using Facebook photos and memories, people jumped at the chance.

Facebook announced today that more than 200 million Say Thanks videos have been created. At its peak, 3.3 million videos were created per hour. Brazil is the most popular country for these videos, followed by the U.S.


Facebook Engineering VP Cory Ondrejka, key in Oculus acquisition, to leave company


Cory Ondrejka, Facebook’s Vice President of Engineering, announced Tuesday that he will leave the company on Dec. 22. Ondrejka led Facebook’s acquisition of Oculus, the virtual reality company the social network purchased earlier this year.

Ondrejka announced in a Facebook post that he’ll start his own company, but didn’t offer specifics:

December 22nd will be my last day at Facebook. From high-performance javascript through mobile to virtual reality, I could never have predicted a journey quite like this one. I will miss working with everyone, but I am excited about building my next company from scratch. More on that in a few weeks.

It has been a privilege to be a part of this company and community for the last 4 years and thrilling to work with so many amazing teams. Rather than break the tagger, I will just say that you all have pushed and taught me more than I could have imagined – and I can imagine a lot. I look forward to seeing what comes next because “we are 1% done” will be just as true in 2015 as it was the day I joined. No one has a greater opportunity and capability to continue connecting the world than Facebook.


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