Infographic: Guide to bid types for Facebook advertising

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Facebook bid type acronyms like CPM and CPC can seem a little unwieldy to novice marketers, but they are powerful once understood.

Nanigans, a Facebook Strategic Preferred Marketing Developer, is trying to demystify the terminology. The company recently released an infographic showing the differences between CPM (cost per 1,000 impressions), CPC (cost per click), oCPM (optimized CPM) and CPA (cost per action).

Want to learn more? Check out the infographic below.
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Facebook testing verified checkmark within comments

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Facebook is doing what it can to cater to the public figure or prominent user. Tuesday, the company announced Facebook Media, a hub for media outlets and public figures on the site.

Now, according to The Next Web Social Media Director Matt Navarra, verified profiles are getting the blue checkmark in comments.

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3 things Facebook ads can do to stay ahead of Twitter

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While Facebook and Twitter’s IPOs were a nice shot in the arm for the tech industry, especially in Silicon Valley, it also put the heat on them to produce more revenue-generating advertising products on a regular basis. Compared with SEM, social advertising is in its relatively early days, and quickly evolving – which means that the land-grab race is on.

Facebook has a significant head start, and it’s safe to say that they are the ones pushing the envelope with Twitter nipping at their heels. Here are 3 things I feel Facebook can do to maintain their lead.

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Facebook adds label cohorts, retention charts to app analytics

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Facebook on Tuesday introduced two new analytics tools for app developers.

Now app developers will have access to label cohorts and retention charts within app insights. Through label cohorts, developers can create groups of people within their app and measure important factors, such as revenue or time spent in the app, against their app as a whole. With retention charts, developers can analyze how well the app is retaining users over time, making it easier to see if certain changes corresponded to a dip or rise in engagement or retention.

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Facebook announces Facebook Media — a hub for media outlets and others

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For advertisers looking for support or guidance, there is Facebook for Business. Now, for members of the media (as well as public figures and other organizations like nonprofits), there’s Facebook Media. The social network today announced Facebook Media, a similar resource for media outlets looking for more efficient ways to utilize Facebook.

Nick Grudin, Director of Media Partnerships at Facebook, described the goal of Facebook Media in a blog post:

Every day, content creators around the world — from digital publishers, to public figures, to video producers — use Facebook to connect with their audiences in innovative ways. They reach new fans, start conversations and drive discovery of new stories. In the process, they make Facebook more vibrant.

At Facebook, we are committed to building a platform to make these connections broader, richer and more dynamic. That’s why today we are introducing Facebook Media — to highlight great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.

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SPMD Kenshoo acquires PMD Adquant

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Kenshoo, a Facebook Strategic Preferred Marketing Developer, announced today that it has acquired Facebook PMD Adquant, a leading SaaS platform that powers social campaigns for many top grossing apps.

Since both Kenshoo and Adquant utilize an engineering-driven approach to innovation, the new partnership looks to provide even better solutions for advertisers, agencies and developers the world over.

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Facebook partners with Google, Twitter, others to launch ‘TODO’

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At the @Scale conference Monday, Facebook announced a partnership with Box, Dropbox, GitHub, Google, Khan Academy, Stripe, Square, Twitter, and Walmart Labs to launch TODO — Talk Openly, Develop Openly.

The organization will be a think-tank for the issues facing open source developing, offering discussion and best practices.

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Facebook revamps App Settings page

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Facebook has redesigned its app settings page, making it easier for users to manage app permissions, as well as delete Facebook apps they don’t use anymore.

By going to the settings screen, then apps, users can see all apps they’ve connected with via Facebook, as well as toggle features such as personalization.

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Is Facebook personalizing ad options based on activity?

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Remember when there were only a few hundred workplace targets on Facebook?

You could only target people who worked at big companies. If you were a B2B marketer, you might not be able to hit any of the niche companies in your vertical. But potentially, you could stilltarget folks who worked at Walmart in Bentonville, Arkansas (their headquarters) or executives who work at Enterprise Rent-A-Car and like a certain interest group or job title.

Back in early 2014, suddenly, the number of workplace targets exploded. We could hit the tiniest of companies, creating a bonanza for PR companies, start-ups, and small businesses that had the chops to run $1 a day micro-targeted campaigns. The results were stunning– resolve your customer complaints, land that whale client, get newspaper coverage, play a fun trick on your friends, make your boss think you’re a celebrity, and so forth.

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Infographic: 18 steps for building a better Facebook contest

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As the rules around Facebook contests change regularly, marketers need to make sure they’re playing within Facebook’s rules.

But how can you be sure that you’ve done all that you can to be legal, yet still create a hit Facebook contest?

ShortStack, which specializes in Facebook contest apps, created an infographic detailing 18 steps to Facebook contest success.

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