As more and more people talk about current events on Facebook, developers within the media industry are looking for some way to join the conversation. So to offer companies a solution into the data behind trending topics on the social network, Facebook announced Friday the launch of Public Content Solutions.
Public Content Solutions (PCS) offers support and resources to partners using Facebook’s Public Feed API and Keyword Insights API. Partners who take part in PCS will receive a badge to display, as well as support from the PCS team and access to Facebook’s Media Partnerships team. Initial partners in the PCS program include Arktan, telescope, never.no, Timeline Labs, Tagboard, Vizrt, Reality Check and SnappyTV.
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FBX partner Perfect Audience launches personalized retargeting solutions for Google Merchant accounts
Perfect Audience, a Facebook Exchange partner, announced the launch of a new product this week called Perfect Product Retargeting, a solution that allows retailers with Google Merchant Accounts to plug in directly to Facebook Exchange.
With this new solution, online retailers with Google Merchant Center accounts can easily transform their product listings into personalized retargeting campaigns on Facebook Exchange (FBX) that perform 200-300 percent better than static ads according tests with about 50 retailers.
Fernandez said in a press release:
As I’ve watched Gigya evolve over the years, it has become clear to me that this company has an incredible opportunity in its hands. Patrick (Salyer) and his team have built a strong and sustainable business by helping marketers gain a better understanding of their users through first-party data and I think they are well-positioned to dominate the market.
Fernandez, who co-founded the cloud-based marketing software company, will act as a trusted advisor to Gigya and help inform decisions regarding corporate strategy, product development, go-to-market plans and client services.
Bored and looking for something to do with your Facebook friends? Now (for some users, at least) the site suggests games to play within the Facebook chat module.
As noticed by Inside Facebook reader Matteo Gamba, users who have the chat bar can click “Show Games,” when they click the settings button. This will then show games the user plays, as well as suggested games.
In the coming weeks, Facebook will roll out an update to the News Feed design it introduced last year. More users will be switched from the old News Feed design, with a white background, to a mobile-inspired News Feed with bigger images and a darker background. There is no change to the News Feed algorithm; this is just for aesthetics.
AppsFlyer, a Facebook mobile measurement partner, has raised a $7.1 million A Round from Pitango Venture Capital and from its current investor Magma Venture Partners.
AppsFlyer is now monitoring mobile campaigns at an annual run rate of $500 million in mobile ad spend. During 2013, The company’s mobile traffic grew 80x, and is currently tracking at a run rate of one billion mobile app installs annually.
Not much has been said about Atlas since Facebook purchased the advertising suite from Microsoft last year. However, a new partnership with cloud-based cross-platform advertising company Flite could help Facebook advertisers deliver better results off the site.
Flite announced Wednesday that the company has partnered with Atlas to offer customers an innovative new solution for display advertising. The Flite Design Studio, which specializes in real-time content advertising, will be integrated into Atlas’ ad-server solution.
Here’s what the partnership means for digital advertisers:
- Seamless integration between Flite’s creative studio and Atlas’s ad server and analytics
- Multi-screen support with HTML5 ads that work across both mobile and desktop environments
- The ability to easily stream dynamic and social content—including videos, Facebook, Twitter, image galleries, and more—into ads
- Live updates to ads without having to retraffic tags
- Comprehensive reporting, including deep engagement metrics
Flite CEO Will Price and Vice President of Engineering Toshinari Kureha talked with Inside Facebook about the impact that this partnership will have on Flite, Atlas, Facebook and Facebook advertisers.
Facebook ads have come a long way in a few short years. The days of a brand posting a blurry photo from an event with a caption “Like Us Now!” are (thankfully) coming to an end. Through numerous algorithm changes, Facebook has made it clear to marketers that it wants – and its users expect – a compelling, visually appealing reason to engage with a brand’s ad.
This means that marketers need to jettison generic ad creative and text-heavy wall posts in favor of high-quality, engaging ad creative with smart imagery and limited text. Facebook will reward them for doing so with greater exposure in users’ News Feeds.
Facebook released an update to its news reader iPhone app Paper Tuesday, allowing users to more easily share the stories via Facebook messages, text or email.
The app has been well-liked among those who use it, earning an overall rating of 4.5 stars (out of 5). However, AppData download estimates show that Paper has fallen flat.
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