Facebook recently tweaked its News Feed algorithm to allow for more timely and relevant news. However, as the News Feed is a finite space, some other posts may see a decrease in reach.
The site posted on its Facebook for Business blog that pages will likely soon see a decrease in organic reach as a result of recent changes to the News Feed algorithm.
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It seems that people who log in with Facebook are more engaged — and spend more money — than those who use alternative sign up methods. Many apps have seen strong results from their Facebook logins.
#1. Brands will get braver on social, but will they be ready when it’s too much?
Content is king in 2014 and to break through the noise and reach “uber engagement” brands will become more daring. But, what is the right level of “edge” before brands hit a “Miley Cyrus Wrecking Ball” moment?
Taco Bell had to do some fancy footwork this year to deal with the photo of an employee licking taco shells on the brand’s Facebook page. And American Apparel must certainly regret their email campaign touting a Hurricane Sandy Sale. And, yet, in spite of these blunders, brands will continue to work harder to pioneer buzz-creating, edgy campaigns. In 2014, we can expect brands to go even more off-script and off-color in order to create content that is deemed “share-worthy” among the growing legion of youth on social media. However, one thing that will remain constant: the questions “how far is ‘far enough?’” and “how far is ‘too far?’’
ListenFirst Media, a data platform specific to brands, examined the social fanbase (total Facebook fans and Twitter followers) of the most anticipated franchise and original holiday films of 2013 (with a look back at the top franchise and original films of 2012) and dug up some interesting insights as seen in the infographic below.
ListenFirst discovered that blockbuster films with the largest social fanbases don’t always equate to the biggest box office winners.
Facebook introduced another change to its News Feed algorithm recently, as the site plans to place more relevant news stories into the feed. Facebook claims that readers want to see stories about relevant current events, so that’s what the social network will do. Referral traffic from Facebook to media sites has increased 170 percent over the last year, showing that Facebook users do still desire to get news in the News Feed.
The page for the Chevrolet Camaro has 3.4 million Facebook fans, but the page also does very well with engagement. Unmetric CEO Lux Narayan talked with Inside Facebook about how the Camaro, as well as Audi, Porsche and the Ford Mustang, succeed on Facebook. The company also found that pages devoted to single makes of cars are usually the most successful. Six of the top 10 car pages on Facebook are about Volkswagon models.
While we know that Facebook users love to post about Black Friday, the same rings true about Small Business Saturday. Facebook tries to help small businesses however possible, and the company’s Director of Small Business, Dan Levy, previously told Inside Facebook that a good chunk of the site’s advertising base consists of non-chain stores.
Facebook recently released some statistics showing how popular Small Business Saturday — the counterpart to Black Friday — was on the site. Mentions related to Small Business Saturday were 1,200 percent higher on the day compared with the week leading up to it.
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