Facebook partners with Google, Twitter, others to launch ‘TODO’

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At the @Scale conference Monday, Facebook announced a partnership with Box, Dropbox, GitHub, Google, Khan Academy, Stripe, Square, Twitter, and Walmart Labs to launch TODO — Talk Openly, Develop Openly.

The organization will be a think-tank for the issues facing open source developing, offering discussion and best practices.

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Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Facebook revamps App Settings page

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Facebook has redesigned its app settings page, making it easier for users to manage app permissions, as well as delete Facebook apps they don’t use anymore.

By going to the settings screen, then apps, users can see all apps they’ve connected with via Facebook, as well as toggle features such as personalization.

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Is Facebook personalizing ad options based on activity?

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Remember when there were only a few hundred workplace targets on Facebook?

You could only target people who worked at big companies. If you were a B2B marketer, you might not be able to hit any of the niche companies in your vertical. But potentially, you could stilltarget folks who worked at Walmart in Bentonville, Arkansas (their headquarters) or executives who work at Enterprise Rent-A-Car and like a certain interest group or job title.

Back in early 2014, suddenly, the number of workplace targets exploded. We could hit the tiniest of companies, creating a bonanza for PR companies, start-ups, and small businesses that had the chops to run $1 a day micro-targeted campaigns. The results were stunning– resolve your customer complaints, land that whale client, get newspaper coverage, play a fun trick on your friends, make your boss think you’re a celebrity, and so forth.

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Infographic: 18 steps for building a better Facebook contest

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As the rules around Facebook contests change regularly, marketers need to make sure they’re playing within Facebook’s rules.

But how can you be sure that you’ve done all that you can to be legal, yet still create a hit Facebook contest?

ShortStack, which specializes in Facebook contest apps, created an infographic detailing 18 steps to Facebook contest success.

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Facebook testing clearer post attribution menu for page admins

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Facebook is making it easier for page admins to switch between pages they manage and their personal profile with clearer toggle buttons.

As pointed out to Inside Facebook by reader Alessandra Rossi and The Next Web Social Media Director Matt Navarra, page admins who control several pages can have the ability to easily change between posting as themselves and their pages. On a broader scale, page admins can switch back and forth between pages and personal profiles by choosing the option in the top right corner menu.

This gives admins easier access to changing voice on a post-by-post and comment-by-comment basis.

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Facebook tests disappearing post feature on iOS

ScheduleFB-220x259Ever wish that embarrassing Facebook post you made would just disappear? Soon, you might be able to do that, as Facebook is trying to bring the Snapchat-like timebomb messaging aspect into the News Feed.

According to The Next Web, Facebook is testing a “disappearing post” feature with select iOS app users that allows them to post something and then choose a time when that post will expire.

Users can pick 1 hour, 3 hours, 6 hours, 12 hours, 24 hours, 2 days or 7 days.

Facebook confirmed this test in a statement:

We’re running a small pilot of a feature on Facebook for iOS that lets people schedule deletion of their posts in advance.

The Next Web notes that even though the post may be deleted from a user’s timeline, it can take up to 90 days to completely disappear from Facebook’s servers.

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INFOGRAPHIC: T-Mobile, Waggin’ Train Dog Treats among Facebook’s top brands in Aug. 2014

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While most companies and brands can claim to be active on Facebook, a few go the extra mile.

Socialbakers, a Facebook Preferred Marketing Developer, tracks the most engaged and active Facebook brands each month. Among major brands, Waggin’ Train Dog Treats was tops in engagement, while T-Mobile was a superstar at answering fans’ questions.

Wondering how industry leaders are performing on Facebook? Check out the infographic below.

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What should you learn from Facebook’s clickbait-free News Feed?

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If you’re tired of headlines emphasizing that your mind will be blown or that you won’t believe what happens next, you’re not alone. Facebook recently targeted clickbait headlines as part of its mission to make the News Feed more relevant, but what does this mean for content publishers on the site?

If you’re producing quality and relevant content, that announcement shouldn’t be a problem for you, according to Adobe Social’s Senior Product Marketing Manager, Lawrence Mak. Mak said that the only publishers who should worry about future content plans are those that try to game the algorithm.

Facebook wants you to play within its rules, meaning no deception in links and no links in photo captions, when posting content. Mak told Inside Facebook that quality content publishers shouldn’t see much of a dip because of Facebook’s decision to lighten up on deceptive headlines:

Facebook has always encouraged companies to post focused, engaging content for their audience. That ensures the experience that they have with that brand in News Feed is high value and highly relevant and therefore leads to more engagement and reach over time. I don’t think that this is something that most brands should be worried about. If you are not being shady on Facebook, you shouldn’t be too affected by the change.

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Facebook wants to know why you hide ads

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Facebook users hide ads for several reasons, but now the site is making a greater effort to understand why.

Facebook announced today a few changes in the ad feedback process. When someone clicks to hide an ad, Facebook is making it easier for the user to explain why, such as the ad was irrelevant or repetitive. Facebook had been testing this process for quite some time, but now it’s fully rolling it out.

Product Manager Max Eulenstein explained the process in a blog post:

We’ve learned that the reason why someone hides an ad can be just as important as the hide itself. If someone doesn’t want to see an ad because it’s not relevant to them, we know we didn’t do a great job choosing that ad and we need to improve. If someone doesn’t want to see an ad because it’s offensive, it probably isn’t a good ad for other people on Facebook, either.

With this update, News Feed is going to take into account the reasons why people give us for hiding an ad. When we identify an ad like this, we’ll show it to fewer people on Facebook.

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What can marketers learn from Facebook’s Audience Insights?

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The value of social has always been reaching consumers in a unique environment where they are deeply engaged and generating a meaningful conversation between those engagers and a brand. To do this well, we have to deeply understand the passions, preferences and interests of the brand’s audience and how these affinities relate to the brand itself.

Major opportunity lies in making sense of the social data created by the billions of consumers who willingly broadcast their affinities and brand connections daily across social channels such as Facebook, Twitter, LinkedIn or Instagram.  These social channels account for the planet’s largest and least biased focus group ever created. Affinity data holds the secret to how consumers want to be engaged, leading not only to better social media marketing, but a more engaged consumer across all channels.

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