Infographic: Facebook had 53 percent of all social logins in Q1

Screen Shot 2014-04-22 at 2.17.31 PM

Gigya, a Facebook Preferred Marketing Developer, recently showed just how powerful Facebook is in terms of social logins. In Q1 2014, 53 percent of all social logins happened through Facebook.

Facebook also remained the dominant mobile login conductor, with 62 percent, and is the overwhelming choice for those connecting with ecommerce sites, at 77 percent.

Gigya’s Victor White examined the Q1 social login ecosystem in a blog post:

In Q4 2013, Gigya saw Facebook make strides in the war for identity, as it regained a sizable share of logins in a number of industry verticals and regions. In Q1 2014, this trend continued with the world’s largest social network seizing more than 51% of social logins in North America for the first time in three previous quarters. In Q1 we also saw Yahoo continue losing its share of logins in almost every single vertical and region, a trend that mirrors the company’s recent move to eliminate Facebook and Google/Google+ logins from Yahoo properties.

Gigya’s infographic, showing all social login stats for Q1, is below.

(more…)

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Earth Day: Where are the most popular U.S. National Parks on Facebook?

shutterstock_94851763

In light of Earth Day, Facebook recently put out a list of the most checked-in U.S. National Parks, with Arizona’s Grand Canyon leading the list.

Of all the people who checked into a U.S. National Park on Facebook in 2013, 9 percent visited more than one National Park in that year. Interestingly, 12 percent of those who checked into a National Park on Facebook last year weren’t from the U.S. The top countries of international visitors to U.S. National Parks (according to Facebook check-in data): the U.K., Germany, Canada, Australia and France.

Among U.S. residents who checked into a National Park on Facebook, Washington D.C. was the most popular city of origin, followed by Los Angeles, Las Vegas, San Diego and Denver.

Read below to find out the most checked-in U.S. National Parks on Facebook.

(more…)

Nanigans Q1 report: more Facebook ad money being spent on women

shutterstock_187134722

Nanigans, a Facebook Strategic Preferred Marketing Developer, recently released its Q1 2014 Facebook advertising trends report, finding that advertisers recognize the value of their female audience on Facebook and that teens don’t have money to spend.

From Q1 2013 to Q1 2014, Facebook advertisers allocated 63 percent of their budget to women and just 37 percent to men. Nanigans found that on average, ads targeted toward women cost 12 cents more than men, but delivered a 39 cent higher revenue-per-click. When they examined key performance indicators by age group, the revenue-per-click data suggested that the teen demographic, those 18-24, was the worst monetizing demographic and 45-54 was the best performing age group.

(more…)

Adobe Q1 report: clickthrough rate up, cost per click down

shutterstock_166738958

Adobe, a Facebook Strategic Preferred Marketing Developer, released Monday night its Q1 2014 Social Intelligence Report, showing that Facebook’s ad performance has kept chugging along — especially on Fridays.

Among Adobe’s clients, cost-per-click (CPC) is down 2 percent year-over-year and 11 percent quarter-over-quarter, while clickthrough rate (CTR) rose 160 percent YoY and 20 percent QoQ. Facebook ad clicks overall were increased by 70 percent YoY and 48 percent QoQ. Impressions are up 40 percent YoY and 41 percent QoQ.

Joe Martin, a Senior Analyst for Adobe Digital Index, talked with Inside Facebook about Facebook’s ads performance in the first quarter of the year:

A lot of the Facebook changes are around making sure people see the content they want to see. Even though that’s making brands possibly pay for more impressions than they were before, it’s keeping News Feeds clean of excessive brand posts. If I like 100 brands, and I saw every post, that’s all I’d ever see on my News Feed. So Facebook is really rewarding people for original content, media-rich content and people are responding with some higher engagement rates.

(more…)

‘Related’ posts on News Feed now shown vertically

Screen Shot 2014-04-17 at 11.39.30 AM

Facebook has made a slight change to the way related posts are shown, after a user clicks on a link in News Feed.

Previously, when someone clicked on a link in News Feed, Facebook would show a few stories related to the topic. This used to be done horizontally, but now it appears that Facebook is testing this vertically, taking up more room in the News Feed.

(more…)

3Q Digital Q1 report: 45 percent increase in mobile ad spend on Facebook

shutterstock_167039243

Facebook will announce its Q1 2014 financial report on Wednesday, but reports are pouring in from analysts and Facebook Preferred Marketing Developers.

3Q Digital, a digital advertising agency, shared with Inside Facebook samples of its clients’ performance on Facebook for the previous quarter. They found that mobile is still going very strongly for Facebook in Q1, as the company has seen a 45 percent quarter-over-quarter increase in spending on mobile.

Dayna Moon, 3Q’s Senior Director of Social Advertising, commented on Facebook’s Q1 advertising performance:

It’s safe to say we’ve moved beyond the “Year of Mobile” to the “Decade of Mobile” and can continue to place bets on the next targeting craze. I’m rolling my dice on the geo side, as Facebook announced an optional rollout of the “nearby friends” feature early this week. Marketers are likely to see this feature “pop-up” sooner rather than later.

(more…)

Report: Facebook to announce mobile ad network at F8

shutterstock_176076512

Advertisers are increasingly falling in love with Facebook’s mobile ad offerings, but a more powerful solution may be on the way.

According to re/code, Facebook will reportedly announce next week at F8 a mobile ad network that would allow advertisers to utilize Facebook data for targeting outside of Facebook. The company started testing this on a small scale in January and a few executives from Facebook Preferred Marketing Developers have said that an external ad network is the logical next step.

Facebook declined to comment, which is standard procedure for rumors.

(more…)

Easter: What are the top 15 candy brands on Facebook?

shutterstock_124476553

As Easter approaches, many kids (and adults) will wake up Sunday morning to baskets waiting to be filled with Easter eggs and chocolate.

So we took a look into PageData’s numbers to find out what candies are most-liked by Facebook users. While Hershey’s, Snickers, Reese’s and M&M’s were near the top of the list, the candy page with the most likes on Facebook doesn’t have any chocolate.

Find out what it is below.

(more…)

Can Facebook, Instagram posts predict buying behavior?

shutterstock_147990596

There’s an interesting way marketers are reaching out to customers through Facebook, Twitter and Instagram. When users post that they’re pregnant, or recently engaged — or another significant life event — that’s data marketers can use to predict buying behavior.

Viralheat, a social marketing management firm, says that many clients are seeing success by tracking this type of conversation. For instance, a variety of retailers could target ads toward a user (or join the discussion) who posts a picture of a ring on Instagram with the hashtag #Engaged or makes a public post about an engagement.

Viralheat spoke with Inside Facebook about how brands can use more information that users freely post in order to turn fans into influencers.

(more…)

DataPoint: Spotify app shows strong user growth and higher engagement

Spotify

Spotify’s Facebook app has been topping AppData’s leaderboards for some time now. It’s the top gainer this week in monthly active users (MAUs), accumulating almost 1.4 million new MAUs. Spotify has over 32 million MAUs, and its DAU/MAU engagement has increased five percent in the past week.

Back in 2011, the music streaming service angered many users (and potential users) when it made Facebook Connect its only means of signing up for the platform. The company had to defend itself from the onslaught of complaints, and eventually backtracked on the policy about a year later. While the company had hoped its integration with Facebook would help boost its user base, the app’s recent growth shows that you don’t need to make Facebook the only option in order to be successful on the platform.

(more…)

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Backend Developer

Healthcasts, LLC
New York, NY

Creative Content Maker & Technologist

socialdeviant
Chicago, IL

Websites Project Manager

ThomasNet
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us