Custom Audiences update: No more ‘scraping’ Facebook user IDs

Custom-audience-scraping-block

Facebook has recently updated its Custom Audiences terms of service, preventing the “scraping” of Facebook user IDs for ad targeting.

Through Custom Audiences, advertisers can target ads based on email lists, phone numbers, website visitors, Facebook app user IDs and mobile app users. However, many advertisers gamed the system by uploading email lists of those who weren’t customers, those who didn’t use the company’s Facebook app or hadn’t opted into the company’s service, as well as targeting the user IDs of groups and pages to break into new targeting groups.

This practice, though effective, ran counter to Facebook’s Custom Audiences terms of service. Now the company is taking steps to prevent this.

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Parse SDK upgrades for iOS 8

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Facebook’s Parse, a cloud system that powers apps on any platform, released a new version of its product for better support in iOS 8.

Parse SDK for iOS brings a number of performance and security update improvements including faster downloads and uploads for Parse Files, along with improved security for account data.

The updates ensure that Parse runs smoothly with the new iOS 8 APIs, and updated push notification integration everywhere to use the new iOS permissions style and support the category key.

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Facebook testing more audience targeting options to ‘Boost Post’

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Once a weaker option for advertisers, Facebook is adding some juice to the Boost Post option.

As discovered by Portage Co. Chief Technology Officer Dennis Yu, Facebook is apparently adding more Lookalike Audience targeting options to the Boost Post feature.

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News Feed algorithm change: improving timeliness of posts

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Facebook on Thursday announced more changes to its News Feed algorithm, aimed at letting users see posts from the pages and friends they want in a more timely fashion.

The changes revolve around trending topics as well as the time and rate when people like or comment on posts.

Facebook’s Erich Owens, Software Engineer and David Vickrey, Engineering Manager explained the changes in a blog post:

We’ve heard feedback that there are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game, or talking about the season premiere of a popular TV show. There are also times when a post that is a day or two old may not be relevant to you anymore. Our latest update to News Feed ranking looks at two new factors to determine if a story is more important in the moment than other types of updates.

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Facebook updates for iOS 8

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As Apple rolls out its iOS 8 update, Facebook is following suit, so iPhone and iPad users can have an optimized experience.

Facebook recently announced updates in concert with iOS 8, including easier sharing options, larger assets to accommodate the larger screen and updated location settings.

Adam Mosseri, Facebook’s Product Management Director, described the updates in a Newsroom blog post:

Facebook for iOS 8 will have an improved experience for people who want to share content from other apps to Facebook. By simply tapping the share icon and selecting Facebook, you can choose to share a link to a website from your browser, photos or videos from your camera roll, and content from other apps. Facebook for iOS 8 will have an updated share screen similar to what you already see in the Facebook app. From there, you can select the audience you want to share with, add a location, say what you’re doing, or tag friends.

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Infographic: Guide to bid types for Facebook advertising

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Facebook bid type acronyms like CPM and CPC can seem a little unwieldy to novice marketers, but they are powerful once understood.

Nanigans, a Facebook Strategic Preferred Marketing Developer, is trying to demystify the terminology. The company recently released an infographic showing the differences between CPM (cost per 1,000 impressions), CPC (cost per click), oCPM (optimized CPM) and CPA (cost per action).

Want to learn more? Check out the infographic below.
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Facebook testing verified checkmark within comments

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Facebook is doing what it can to cater to the public figure or prominent user. Tuesday, the company announced Facebook Media, a hub for media outlets and public figures on the site.

Now, according to The Next Web Social Media Director Matt Navarra, verified profiles are getting the blue checkmark in comments.

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3 things Facebook ads can do to stay ahead of Twitter

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While Facebook and Twitter’s IPOs were a nice shot in the arm for the tech industry, especially in Silicon Valley, it also put the heat on them to produce more revenue-generating advertising products on a regular basis. Compared with SEM, social advertising is in its relatively early days, and quickly evolving – which means that the land-grab race is on.

Facebook has a significant head start, and it’s safe to say that they are the ones pushing the envelope with Twitter nipping at their heels. Here are 3 things I feel Facebook can do to maintain their lead.

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Facebook adds label cohorts, retention charts to app analytics

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Facebook on Tuesday introduced two new analytics tools for app developers.

Now app developers will have access to label cohorts and retention charts within app insights. Through label cohorts, developers can create groups of people within their app and measure important factors, such as revenue or time spent in the app, against their app as a whole. With retention charts, developers can analyze how well the app is retaining users over time, making it easier to see if certain changes corresponded to a dip or rise in engagement or retention.

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Facebook announces Facebook Media — a hub for media outlets and others

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For advertisers looking for support or guidance, there is Facebook for Business. Now, for members of the media (as well as public figures and other organizations like nonprofits), there’s Facebook Media. The social network today announced Facebook Media, a similar resource for media outlets looking for more efficient ways to utilize Facebook.

Nick Grudin, Director of Media Partnerships at Facebook, described the goal of Facebook Media in a blog post:

Every day, content creators around the world — from digital publishers, to public figures, to video producers — use Facebook to connect with their audiences in innovative ways. They reach new fans, start conversations and drive discovery of new stories. In the process, they make Facebook more vibrant.

At Facebook, we are committed to building a platform to make these connections broader, richer and more dynamic. That’s why today we are introducing Facebook Media — to highlight great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.

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