As part of Facebook’s growing push to simplify its advertising offerings, the company announced Monday that the commonly-used page post link ads will become easier to use and customize.
Page post link ads are usually a brand’s best bet to drive conversions from Facebook, and the company wants to make them easier to create. One of the main complaints from advertisers regarding this ad unit is the lack of customization available. Advertisers previously have been unable to upload a new and optimized teaser image to accompany the ad, so Facebook built this capability and launched it Monday.
Additionally, Facebook simplified the flow for unpublished page post link ads and improved the process of creating an ad.
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Rumors are circulating that Facebook may be adding video to Instagram at its June 20 product announcement. Many news outlets suggested that Facebook would be introducing a news reader prior to this speculation.
The introduction of video to Instagram would be a direct response Twitter’s video sharing service, Vine. Since its public release for iOS in January, Vine has grown significantly in popularity and its release for Android earlier this month has only bolstered this following.
There are several clues suggesting that video may be the next step for Instagram, which now boasts of 100 million active users. For example, Facebook has prevented Vine from using its friend-finding feature. By doing this, Facebook looks embed users into its platform first, rather than a service like Twitter.
Facebook recently introduced something that has been a staple of social media for years — hashtags. However, hashtags on Facebook feel somewhat incomplete. Facebook only rolled out hashtags on Wednesday to a portion of its users, leaving brands unable to take full advantage of this new feature, as many users were bewildered.
While Facebook’s younger and power users, who are also on Twitter and Instagram (where hashtags are the norm), may have understood, it confused others who aren’t on those other social channels.
So why did Facebook introduce support for hashtags, which are now searchable and clickable for some users? As other sites have speculated, Facebook (empowered by its acquisition of Storylane) could possibly announce on June 20 a revamp of notes or some other kind of blogging service that would serve as a Tumblr competitor. While this is not to say that Facebook will unveil such a product, it could happen in the future. Someday, users might be able to sort through posts and notes searchable by hashtags.
Facebook habitually prompts users to like more pages. The site will ask you to like similar pages after you’ve liked pages, and now some users are seeing prompts on their News Feed to like pages their friends have recommended.
For some users, there’s a notification in the birthday/events area of News Feed, which leads to a list of pages that their friends have liked. It will also ask the user to promote a page that they manage.
The Miami Heat are tied with the San Antonio Spurs in the best-of-seven NBA Finals at two games each, but the Heat are crushing the Spurs on Facebook, according to PageData.
The Heat, who are led by the 9th-most popular athlete on Facebook (LeBron James), have nearly 7 million more Facebook fans than the Spurs. They’re also the most-talked about team of the NBA Finals and are gaining the most fans.
Facebook went old school in announcing the launch event for its newest product, sending invitations out to the media through snail mail.
The company told members of the media that it will introduce something new at its Menlo Park, Calif. office on Thursday, June 20. Reporters received an invitation from Facebook, with the words, “A small team has been working on a big idea. Join us for coffee and to learn about a new product.”
It’ll be interesting to see what Facebook introduces. The company has been aggressively launching new products and rebuilding old ones in the past few months. As Mark Zuckerberg, the company’s Co-Founder and CEO, previously explained, there are three pillars of Facebook: timeline, News Feed and Graph Search.
While both timeline and News Feed have undergone heavy renovations and redesigns, this could be a chance to introduce something new with regard to Graph Search, which has largely been unchanged since its introduction.
Quick, which website gets the most traffic? If you said Facebook, you’re caught up with the times! We spend about 6 hours per month on Facebook, and with over 1 billion people on Facebook, that’s a lot of time. What it means for advertisers though is a large and captive market for their message. However, it takes clear goals, creative content, and solid analytics and tracking to create a successful ad campaign. Without a successful ad campaign, you won’t be able to create a successful Facebook presence.
Facebook has officially decided its eight members of the company’s board of directors, a vote that was taken earlier this week at the company’s inaugural shareholders meeting. It has been a busy week for Facebook executives, some of whom also sold stock this week.
Facebook confirmed, in a recent Securities and Exchange Commission filing, the company’s board of directors:
- Mark Andreessen
- Erskine Bowles
- Susan Desmond-Hellmann
- Donald Graham
- Reed Hastings
- Sheryl Sandberg
- Peter Thiel
- Mark Zuckerberg
Through Facebook’s social plugins, businesses are finding new and innovative ways to attract readers and customers.
At the recent AllFacebook Marketing Conference in San Francisco, Jason Jedlinski, the Vice President of Digital Products & Platforms at Tribune Broadcasting, and Jay Budzik, the Chief Technology Officer at Perfect Market, Inc., showed attendees how a Los Angeles TV station found viewers through creatively using Facebook’s data.
Tribune partnered with Perfect Market for ads as well as unique Facebook integration techniques via Perfect Social on KTLA.com, such as making it easy to share a story to Facebook directly from the site, while tagging friends and adding custom context.
Facebook has removed 25 job listings from its careers pages. It looks to have made hires in technical recruiting as well finding a Director of Financial Operations.
Listings removed from Facebook’s careers page:
- Community Manager (Menlo Park)
- Partner Engineer, Gaming (London)
- Director, Financial Operations (Menlo Park)
- Financial Analyst, FP&A – HR (Menlo Park)
- Trust & Safety Manager, EMEA (London)
- People Operations (HR) Partner Lead (Menlo Park)
- People Services Organization (PSO) Ops Program Coordinator – Contractor (Austin)
- Recruiting Events Program Manager (Contract) (Dublin)
- Sourcer, Diversity – NYC (New York)
- Technical Recruiter – Contract (Menlo Park)
- Technical Sourcer – Contract (Menlo Park)
- University Recruiter – Contractor (Menlo Park)
- Research Manager, Growth and Analytics (Menlo Park)
- UX Research Tools Engineer (Menlo Park)
- Editorial Specialist, Global Business Marketing – Contract (Menlo Park)
- Designer, Business Marketing (Menlo Park)
- Partner Solutions Engineer (Menlo Park)
- Media Solutions, Italian (Dublin)
- Report System Developer, User Operations (Menlo Park)
- Agency Development Lead (New York)
- Client Partner, Mobile (Chicago)
- Client Partner, Auto (Detroit)
- Client Partner, CPG (Chicago)
- Analyst, Media Analytics (Hyderabad)
- Manager, Media Analytics (Hyderabad)
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