Facebook announces FB Newswire, a resource for journalists

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Facebook has announced a partnership with social content discovery platform Storyful — FB Newswire, an easier way for reporters, journalists and bloggers to discovery newsworthy stories on the social network.

Andy Mitchell, Facebook’s Director of News & Global Media Partnerships, described this new venture:

Today, we’re excited to announce FB Newswire, a resource that will make it easier for journalists and newsrooms to find, share and embed newsworthy content from Facebook in the media they produce.

Powered by Storyful, the leader in social content discovery and verification for newsrooms, FB Newswire aggregates newsworthy content shared publicly on Facebook by individuals and organizations across the world for journalists to use in their reporting. This will include original photos, videos and status updates posted by people on the front lines of major events like protests, elections and sporting events.

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Facebook acquires fitness diary app Moves

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Facebook is making some more moves in the mobile market. The company announced Thursday morning that it has acquired Moves, a mobile app that tracks fitness activity such as steps and calories. Since its launch in Jan. 2013, Moves has been downloaded on iOS and Android more than 4 million times.

Terms of the deal were not disclosed.

Facebook commented on the acquisition in a press release:

As part of Facebook’s multi-app strategy, we’re excited to announce that the popular Moves app will be joining Facebook’s suite of applications.  Key members of Moves will be joining Facebook at our headquarters in Menlo Park, CA.

The Moves app will continue to run as a separate, stand-alone application. The Moves team has built an incredible tool for the millions of people who want to better understand their daily fitness activity, and we’re looking forward to the app continuing to gain momentum.

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4 thoughts from Facebook’s Q1 2014 earnings call

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Facebook is gaining influence in Asia

One of the biggest areas of growth for Facebook has been Asia. In Q3 2013, the daily active user (DAU) count in Asia surpassed Europe and it grew to more than U.S. and Canada the year before. The revenue coming from Asia has grown steadily, too. In Q1 2013, Facebook reaped $176 million in ad revenue from Asia — a figure which has grown to $333 million. While worldwide, there was a sizable drop in average revenue per user, there was very little dropoff in Asia.

The plan for apps: scale, then monetize

CEO Mark Zuckerberg said he’s not worried about making money from WhatsApp right now. The plan for WhatsApp, as well as Instagram, Messenger and Paper (as well as any other app Facebook might release or acquire in the future) is to acquire users, then figure out how to make it profitable. Zuckerberg said that both Messenger and Instagram have surpassed the 200 million user mark, but monetization isn’t an immediate concern:

For the next set of apps like Messenger, Instagram and hopefully soon WhatsApp, the current priority is growth. Messenger and Instagram both reached 200 million monthly actives this quarter. We believe these apps have a lot of room to grow and will start to be important businesses in the future, but monetization isn’t our near-term priority here.

And for the new apps that we’re building as part of our Creative Labs effort, we’re still in the very early stages of development. We’re working hard to develop the technical foundations for these services so that we can rapidly launch new products and then refine them based on the initial feedback from our community.

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Facebook in Q1 2014: More than 1B mobile MAUs

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Facebook truly is a mobile company. The social network announced its Q1 2014 financial and user figures, showing that now there are more than 1 billion mobile monthly active users around the glove.

Overall, Facebook has 1.27 billion MAUs and 802 million DAUs.

Below are some more key charts showing Facebook’s Q1 performance.

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CFO David Ebersman to leave Facebook

DavidEbersmanDavid Ebersman, who has been Facebook’s Chief Financial Officer for nearly five years, announced today that he is leaving the company. Ebersman will be succeeded on June 1 by David Wehner, currently Facebook’s Vice President of Corporate Finance and Business Planning. Ebersman will stay with Facebook through September, then leave to resume a career in healthcare.

CEO Mark Zuckerberg commented on Ebersman’s departure:

David has been a great partner in building Facebook, and I’m grateful for everything he’s done to help make the world more open and connected. David set us up to operate efficiently and make the long term investments we need, and built an incredibly strong team including Dave Wehner, our next CFO. I look forward to working with Dave in his new role.

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Cleverbug CEO Kealan Lennon named to Facebook’s SMB Client Council

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Kealan Lennon, CEO and Founder of Dublin-based social greeting card company Cleverbug, has been named to Facebook’s Small Business Client Council for EMEA (Europe, Middle East, Africa).

Cleverbug has grown rapidly by allowing Facebook users to create online and physical cards for friends using Facebook photos. Cleverbug has built a social graph through Facebook of more than 50 million users in the past 12 months, with customers in 150 countries.

Lennon wrote in a press release about the honor of being added to Facebook’s Small Business Client Council:

It is an honor to be recognized by the leader in social as being at the forefront of social and mobile adoption. We have experienced phenomenal growth and engagement in our business via Facebook, and have grown to become leaders in the greeting card publishing space. Over 15 million Facebook users see CleverCards in their News Feed every month, and that number is rapidly growing.

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SHIFT Q1 report: call to action buttons, video are winners for Facebook advertisers

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One of the most popular ad tools for Facebook marketers in Q1 was the call to action button. As Facebook adds more calls to action, brands have been flocking to the tool as a way to get installs, signups and conversions.

James Borow, CEO of Facebook Strategic Preferred Marketing Developer SHIFT, talked with Inside Facebook about how successful call to action buttons were in Q1 2014, as well as the way that more advertisers are adopting video. Borow told Inside Facebook that when a marketer uploads a video directly to Facebook, rather than a site like YouTube, the ad tends to perform 5 times better. Additionally, among SHIFT clients, there has been an 80 percent increase in video spending on Facebook.

Inside Facebook: How was this year’s Q1 for Facebook advertisers?

James Borow: Q1 has been incredibly strong on Facebook. Year over year, in comparison to Q1 2013, we’ve seen a dramatic increase in spend. The News Feed in mobile, in particular, dominates. We really are seeing a persistent shift to mobile from desktop. I think that we’re seeing that performance of the channel continues to be incredibly compelling, in terms of actually delivering ROI for the advertisers. Facebook is becoming not just a social channel, but a marketing channel for meeting business goals. That’s really come into clear focus this quarter.

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In Q1, Facebook still reigns supreme in social referrals

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Shareaholic, a content discovery and sharing platform, found in a recent social media traffic report that Facebook is still king in social referrals, with Pinterest coming in second.

The report found that Facebook users constantly click links in their News Feeds. In March, Facebook drove 21.25 percent of the overall referral traffic to sites. Since December, Facebook’s share of traffic grew 38 percent.

The findings are based on four months of data collected between December 2013 and March 2014 from more than 300,000 websites that reach more than 400,000 unique visitors each month. It examined the eight most popular social media platforms that were referred to Shareaholic’s network of sites, that include independent lifestyle blogs, publishing companies and commerce sites.

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Infographic: Facebook had 53 percent of all social logins in Q1

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Gigya, a Facebook Preferred Marketing Developer, recently showed just how powerful Facebook is in terms of social logins. In Q1 2014, 53 percent of all social logins happened through Facebook.

Facebook also remained the dominant mobile login conductor, with 62 percent, and is the overwhelming choice for those connecting with ecommerce sites, at 77 percent.

Gigya’s Victor White examined the Q1 social login ecosystem in a blog post:

In Q4 2013, Gigya saw Facebook make strides in the war for identity, as it regained a sizable share of logins in a number of industry verticals and regions. In Q1 2014, this trend continued with the world’s largest social network seizing more than 51% of social logins in North America for the first time in three previous quarters. In Q1 we also saw Yahoo continue losing its share of logins in almost every single vertical and region, a trend that mirrors the company’s recent move to eliminate Facebook and Google/Google+ logins from Yahoo properties.

Gigya’s infographic, showing all social login stats for Q1, is below.

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Earth Day: Where are the most popular U.S. National Parks on Facebook?

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In light of Earth Day, Facebook recently put out a list of the most checked-in U.S. National Parks, with Arizona’s Grand Canyon leading the list.

Of all the people who checked into a U.S. National Park on Facebook in 2013, 9 percent visited more than one National Park in that year. Interestingly, 12 percent of those who checked into a National Park on Facebook last year weren’t from the U.S. The top countries of international visitors to U.S. National Parks (according to Facebook check-in data): the U.K., Germany, Canada, Australia and France.

Among U.S. residents who checked into a National Park on Facebook, Washington D.C. was the most popular city of origin, followed by Los Angeles, Las Vegas, San Diego and Denver.

Read below to find out the most checked-in U.S. National Parks on Facebook.

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