Facebook PMD Fanbooster launches ads platform

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Norwegian Facebook Preferred Marketing Developer Fanbooster announced recently that the company has launched a Facebook ads platform. Fanbooster started four years ago as an app creator, but now the company is evolving to support advertising.

Fanbooster aims to make Facebook advertising simpler and more time-efficient. Through the company’s ad offerings, advertisers can create and save target groups, split campaigns and utilize Facebook’s complex targeting and bidding motels with just one button.

Fanbooster’s Vice President of Marketing, Alex Grimstad, described the new vision of the company to Inside Facebook:

We spend a lot of time working with Facebook ads, for both ourselves and for our clients. We’ve seen that the Boost Post button is really powerful as it gives advertisers a really quick way to get your messages out there. Meanwhile there are some really great targeting options in Power Editor and Ads Manager that you don’t get by hitting the Boost Post button. With the launch of the Fanbooster ads platform, our ambition is to reinvent the Boost Post button, and we call it One-Click Promotion. It’s as easy as boosting a post and equal to setting up an advanced campaign. The best from both worlds.

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Top 25 Facebook apps: September 2014 — King rules Facebook app landscape

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King still rules, in terms of Facebook apps. The maker of the highly addictive game Candy Crush Saga has three of the top five Facebook apps, sorted by daily active users (DAU).

While Candy Crush Saga is the top Facebook app, of course, Farm Heroes Saga is No. 2 in Facebook DAU, according to AppData. Pet Rescue Saga is No. 5.

Check below to see the full leaderboard of most popular Facebook apps.

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Top 25 Facebook pages: September 2014 — Facebook for Every Phone nearing 500M likes

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Facebook for Every Phone has been the most popular page on Facebook for quite some time. Now, the hub of Facebook users on feature phones is quickly approaching the 500 million like milestone.

As of Tuesday, Facebook for Every Phone has 492 million fans and is growing at a rate of roughly 3.5 million fans per week.

Want to see the Facebook pages with the most likes? Check out the monthly leaderboard, courtesy of PageData.

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Facebook responds to Pew study on social self-censorship

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Facebook’s overarching goal is to make the world more open and connected. While they’re doing their best about the connection part, a recent Pew Research study asks if the site is making people be any more open.

The study, Social Media and the ‘Spiral of Silence,’ examines social self-censorship and how open people are to talking about controversial or polarizing topics on social media sites. For instance, 86 percent of U.S. people polled said that they willing to have an in-person conversation about the NSA, but only 42 percent of Facebook and Twitter users were open to posting about it. Of the 14 percent who were unwilling to discuss NSA with others, only 0.3 percent would post about the topic on Facebook or Twitter.

The study points out that Facebook users may be shy to point out conflicting beliefs that may anger or upset their friends and colleagues on the site.

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Can a CEO or star employee boost your Facebook engagement?

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As organic reach continues to decline, Facebook page admins are looking for any way to get their messages read by more of their fans. Some companies are experiencing success by operating two pages: one for the business, and one for the CEO or popular employee. SumAll, a marketing analytics firm, has found that the employee page (not a profile) has in many cases outperformed the business page for engagement.

SumAll CEO Dane Atkinson described this approach to Inside Facebook:

Even before the great mess of the algorithm, it was a good point to have your major personalities driving attention to your overall brand. It could be a chef for a restaurant, or for a bigger company, there’s a thought leader or a CEO or a great engineer. There’s things out there that help bring attention. … There’s a lot of content that you don’t want to put money around, and you’ll find that the personal page still has a multiple of how much its content gets used.

Atkinson noted that brand pages usually get 5 percent reach nowadays. He’s seeing double that on personal pages.

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Facebook improves event ads, launches insights

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Facebook has made the event much more powerful for page admins.

In the next few weeks, Facebook is rolling out the ability to make it easier to promote events (not just boost a post about an event), as well as insights showing how many people have seen the event.

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Facebook and death: Using social media to grieve and memorialize

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For many of Facebook’s estimated 1.3 billion active users, the social media platform has become an extension of their lives. Nearly every event is shared out with friends near and far. But what happens after that life has come to an end? Facebook has cornered the market on death too.

In yet another indication of how social media continues to take over our lives, over the last few years Facebook has become a place where users can process death. We come here to grieve for those we’ve lost, connect with family to celebrate and toast the lives of loved ones and even join the larger online community in remembering those who have passed on.

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4 ways to benefit from combining Facebook brand & direct marketing

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Many marketers think of Facebook marketing as a brand activity – not one that can drive conversion directly. However, it doesn’t have to be an either-or proposition. By combining brand marketing and direct marketing actions, social media marketers can drive both amplification and conversion.

Companies are growing their social media budgets and with more money comes increased expectations (and scrutiny). The need to prove ROI of efforts and social media’s role to the bottom line is becoming essential. This still isn’t down to a science, however. As Social Media Examiner points out in its 2014 Social Media Marketing Industry Report, 88 percent of marketers still want to know how best to measure social media ROI.

This makes Facebook ripe for a convergence of brand marketing and direct marketing. Why? Because by combining brand marketing and direct marketing actions, social media marketers contribute to specific data and revenue objectives, allowing them to show ROI and measurable business impact. In the process, they prove the value of the social media investment and the social marketer’s value as well.

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Facebook to mobile users: Get the facts about Messenger

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Facebook is addressing the fear associated with its Messenger application. Some mobile users are seeing a prompt atop News Feed, titled Messenger: Myths vs. Facts, according to a story in TheNextWeb.

Much of the unease over Facebook’s Messenger app — which is now the only way, other than mobile browser, that Facebook users can check and respond to messages — comes from a fear-mongering Huffington Post article and a story from a radio station, both of which have been widely circulated around the social network.

Facebook is now answering these rumors. When a user who sees the prompt taps “Learn More,” it leads them to a post explaining the truths about Facebook Messenger and privacy.

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Do you trust Facebook with your personal information?

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Facebook users love announcing to the world that they’ve checked in at Disneyland, uploading hashtag-filled selfies and writing public posts with a little too much information. On more than any other social platform, it seems that Facebook users are most willing to hand Mark Zuckerberg and company their intimate details, such as hometown, college, employer, who they’re dating and birthdate.

But when 4,000 U.S. users were asked if they trust Facebook with their personal data, the answer was a resounding, “No.”

A new study by online identity manager MyLife shows that 82.9 percent of those polled said they did not trust Facebook with their personal information.

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