If you’re near Luleå, Sweden, you could witness the first Facebook data center being built using a new kind of architecture.
Rapid deployment data center design (RDDC) is a new kind of building concept from Open Compute Project, an industry-wide coalition of technology companies that is creating cost and energy efficient designs and sharing them for free under an open source model. This new design idea that will allow Facebook to expand its capacity twice as fast. The concept was discussed during the Open Compute Summit in January. This will be the second data center building in Luleå, but the first using this new architecture.
This new approach to data center design will enable Facebook to construct and deploy new capacity twice as fast at its previous approach. It will be much more site-agnostic and reduce the amount of of materials used during construction.
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This will not roll out immediately, though some page admins might have this new design today. Facebook noted that this will roll out throughout the course of the week.
The right-side column of the timeline will show all the page’s posts. All posts will appear consistently, in one line, as it does on a person’s timeline and on News Feed. The left-side column will hold information about the page or business, including a map, hours of operation, phone number, website URL, photos and videos. Key indicators, such as ads running, likes, post reach and unread notifications will be in a bar off to the right of the posts.
What does this mean for marketers?
When King, the makers of the hugely-popular Candy Crush Saga, filed for an IPO last month, there was no shortage of speculation about the company’s sustainability. Even though the game maker racked up $1.88 billion in revenue last year (largely relying on Candy Crush Saga), there were some worrying signs already. Besides the troubling performances of other social-gaming companies like Zynga, King saw its revenue decline by about $20,000 between Q3 and Q4 of last year, while its profits declined by over $70,500 in the same time period.
User interest is still going strong, according to Mediabistro’s research tool, AppData. Candy Crush Saga continues to enjoy phenomenal growth, withFaceook monthly active users (MAUs) up 490 percent this year. Daily active users (DAUs) are up 570 percent this year. Even better news for the company is that DAU/MAU engagement has gone up 5 percent in the same time period, showing that more users are playing the game on a daily basis.
At South by Southwest in Austin, Parse CEO Ilya Sukhar announced that Facebook will hold another F8 conference — April 30 in San Francisco. This is the first F8 since 2011, where Facebook CEO Mark Zuckerberg launched Timeline.
The conference will be held at the San Francisco Design Concourse.
Sukhar offered more details in a blog post:
This year, we’re going back to our roots with a developer-focused conference. We will open with a morning keynote, followed by four technical tracks. These tracks will cover everything you need to know about building on the Facebook and Parse platforms, including getting started guides, technical best practices, infrastructure strategies, engineering deep dives, and advertising tips for making your app or game highly successful. We’ll also have special sessions dedicated to exploring how developers can take advantage of open source technologies.
Facebook and Parse engineers and product team members will be available during the conference to provide one-on-one help and advice, and you’ll also have the opportunity to learn from each other throughout the day. We’ll close out the day with a celebration for attendees to unwind with drinks and entertainment.
As more and more people talk about current events on Facebook, developers within the media industry are looking for some way to join the conversation. So to offer companies a solution into the data behind trending topics on the social network, Facebook announced Friday the launch of Public Content Solutions.
Public Content Solutions (PCS) offers support and resources to partners using Facebook’s Public Feed API and Keyword Insights API. Partners who take part in PCS will receive a badge to display, as well as support from the PCS team and access to Facebook’s Media Partnerships team. Initial partners in the PCS program include Arktan, telescope, never.no, Timeline Labs, Tagboard, Vizrt, Reality Check and SnappyTV.
FBX partner Perfect Audience launches personalized retargeting solutions for Google Merchant accounts
Perfect Audience, a Facebook Exchange partner, announced the launch of a new product this week called Perfect Product Retargeting, a solution that allows retailers with Google Merchant Accounts to plug in directly to Facebook Exchange.
With this new solution, online retailers with Google Merchant Center accounts can easily transform their product listings into personalized retargeting campaigns on Facebook Exchange (FBX) that perform 200-300 percent better than static ads according tests with about 50 retailers.
Fernandez said in a press release:
As I’ve watched Gigya evolve over the years, it has become clear to me that this company has an incredible opportunity in its hands. Patrick (Salyer) and his team have built a strong and sustainable business by helping marketers gain a better understanding of their users through first-party data and I think they are well-positioned to dominate the market.
Fernandez, who co-founded the cloud-based marketing software company, will act as a trusted advisor to Gigya and help inform decisions regarding corporate strategy, product development, go-to-market plans and client services.
Bored and looking for something to do with your Facebook friends? Now (for some users, at least) the site suggests games to play within the Facebook chat module.
As noticed by Inside Facebook reader Matteo Gamba, users who have the chat bar can click “Show Games,” when they click the settings button. This will then show games the user plays, as well as suggested games.
In the coming weeks, Facebook will roll out an update to the News Feed design it introduced last year. More users will be switched from the old News Feed design, with a white background, to a mobile-inspired News Feed with bigger images and a darker background. There is no change to the News Feed algorithm; this is just for aesthetics.
AppsFlyer, a Facebook mobile measurement partner, has raised a $7.1 million A Round from Pitango Venture Capital and from its current investor Magma Venture Partners.
AppsFlyer is now monitoring mobile campaigns at an annual run rate of $500 million in mobile ad spend. During 2013, The company’s mobile traffic grew 80x, and is currently tracking at a run rate of one billion mobile app installs annually.
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