Infographic: Q1 performance of search vs. Facebook ads

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One of the biggest questions in online advertising is whether search or social advertising is the best route to go.

Kenshoo, a Facebook Strategic Preferred Marketing Developer, recently compared how search advertising is performing in Q1, compared to Facebook ads. Though Facebook advertising’s cost-per-click has risen 35 percent year-over-year, it has decreased 26 percent quarter-over-quarter.

Other key findings (YoY):

  • Search ad spend increased 10% and Facebook spend increased 37%
  • Search advertiser revenue increased 12% and Facebook revenue increased 191%
  • Search clicks increased 8% and Facebook clicks increased 1%
  • Search average cost-per-click was $0.59 (up 2%) and Facebook was $0.25 (up 35%)

Learn more about the trends in search vs. Facebook advertising by reading below.

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Facebook PMD ShopIgniter announces two promotions to VP

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ShopIgniter, a Facebook Preferred Marketing Developer, announced this week the promotion of two employees to the role of Vice President. Clay Moore will move from Senior Director  of Marketing Solutions to Vice President of Marketing Solutions.

Justin Kistner will move from Senior Director of Strategy to Vice President of Strategy.

ShopIgniter CEO Matt Compton commented on the announcement in a press release:

The employees we’re recognizing today truly are ‘A’ players in their outstanding leadership, constant pursuit of excellence and track record of consistently outperforming expectations. It’s my privilege to work alongside such creative and driven employees every day to together propel ShopIgniter’s success.

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DataPoint: The top Facebook developers

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King leads the pack when it comes to the top Facebook developers. According to AppData, the social gaming company had an average of 93.5 million daily active users (DAUs), giving it over 23 percent of the market in March of 2014. Microsoft had about 26.6 million DAUs in the same time frame with nearly seven percent of the market. It was followed by Zynga (18.2 million DAUs), Spotify (12.4 million DAUs) and Supercell (11.3 million DAUs).

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Facebook testing ‘Popular Pages in Your Area’ feature

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Wondering what pages people in your area like? Facebook is apparently testing a sidebar feature called Popular Pages in Your Area.

As brought to Inside Facebook’s attention by Samuel Edwards of Tenthwave and Danny Goodwin of Search Engine Watch, some users are seeing a sidebar module that allows users to see popular pages liked by people in their area.

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Study: How can a brand survive with Facebook’s algorithm?

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Facebook’s News Feed algorithm has been the bane of many a marketer’s existence for months, but Copenhagen-based Komfo released a study last week with tips on how to make the changes work for Pages.

The bottom line of the study is that businesses must create Facebook relevant and engaging content, and move away from the idea that a large fan base will make a brand exceptional. This might seem like a no-brainer, but Komfo says its more important to have a smaller fan base that truly loves a brand and wants to engage with it.

Hans Tosti, Komfo’s Customer Development Specialist, said in a blog post:

Brands should focus on having smaller fan bases, create some local pages and actually ensure that the users who like their page really love the brand and want to engage with it. Fan engagement is a crucial factor on Facebook, and as long as you prove to Facebook that your fans really are willing to engage with you, no matter the size of your fanbase, the algorithms will automatically ensure that your brand shines through in the newsfeed.

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Slideshow: 10 apps growing wildly on the Facebook platform

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As Facebook’s F8 conference — a developer’s haven — approaches, the social network recently identified 10 high-performing apps to Inside Facebook that are either seeing stellar return on investment through ads or are growing through Open Graph and Facebook Login.

Some, like Hotels.com and Top Eleven: Be a Football Manager, may not be new to Facebook users, but the Facebook platform has helped emerging apps such as YPlan, Cooliris and Swell Radio, as well.

The F8 conference has been a major boon to apps such as Spotify … could the 10 apps listed below be the next to make it big?

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Texas, Milwaukee baseball parks lead Opening Week Facebook checkins

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Facebook tracked check-ins at Major League Baseball stadiums in the first week of games, with a couple of surprising venues leading the list.

Baseball fans checked into Globe Life Park/Rangers Ballpark, home stadium of the Texas Rangers, most often, followed by Miller Park, where the Milwaukee Brewers call home.

Find out where else baseball fans checked in during MLB’s first few days.

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Study: Brands still overwhelmingly prefer photos on Facebook

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Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages.

A new study by Socialbakers, a Facebook Preferred Marketing Developer, of Facebook posts in a month by more than 30,000 brands shows that 75 percent of the content posted were photos. Links were the next biggest group, with 10 percent. The reason why? 87 percent of the engagement happens on photos, Socialbakers found among the top 10 percent of posts.

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Facebook testing more descriptive review prompts

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In an effort to encourage users to leave better reviews on place-based pages, it appears that Facebook has beefed up the prompt.

As noticed by intrepid Inside Facebook reader Matteo Gamba, the input box for some review prompts offers a much more detailed preview of what a user can write.

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FTC approves $19B Facebook-WhatsApp deal — with a caveat

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The Federal Trade Commission approved Facebook’s $19 billion acquisition of WhatsApp on Thursday, but issued a warning to the messaging app that it needs to keep its pre-Facebook level of privacy in place.

Bureau Director Jessica Rich wrote a letter to both companies’ legal counsel, noting that before making any changes to how Facebook uses data already collected from WhatsApp users, both companies must get affirmative consent. Facebook/WhatsApp also must not misrepresent their efforts in maintaining the privacy and security of data. Rich also recommends that WhatsApp users be able to opt out of any future changes to how newly-collected data is used.

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