Facebook announces Facebook Media — a hub for media outlets and others

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For advertisers looking for support or guidance, there is Facebook for Business. Now, for members of the media (as well as public figures and other organizations like nonprofits), there’s Facebook Media. The social network today announced Facebook Media, a similar resource for media outlets looking for more efficient ways to utilize Facebook.

Nick Grudin, Director of Media Partnerships at Facebook, described the goal of Facebook Media in a blog post:

Every day, content creators around the world — from digital publishers, to public figures, to video producers — use Facebook to connect with their audiences in innovative ways. They reach new fans, start conversations and drive discovery of new stories. In the process, they make Facebook more vibrant.

At Facebook, we are committed to building a platform to make these connections broader, richer and more dynamic. That’s why today we are introducing Facebook Media — to highlight great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.

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SPMD Kenshoo acquires PMD Adquant

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Kenshoo, a Facebook Strategic Preferred Marketing Developer, announced today that it has acquired Facebook PMD Adquant, a leading SaaS platform that powers social campaigns for many top grossing apps.

Since both Kenshoo and Adquant utilize an engineering-driven approach to innovation, the new partnership looks to provide even better solutions for advertisers, agencies and developers the world over.

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Facebook partners with Google, Twitter, others to launch ‘TODO’

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At the @Scale conference Monday, Facebook announced a partnership with Box, Dropbox, GitHub, Google, Khan Academy, Stripe, Square, Twitter, and Walmart Labs to launch TODO — Talk Openly, Develop Openly.

The organization will be a think-tank for the issues facing open source developing, offering discussion and best practices.

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Facebook revamps App Settings page

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Facebook has redesigned its app settings page, making it easier for users to manage app permissions, as well as delete Facebook apps they don’t use anymore.

By going to the settings screen, then apps, users can see all apps they’ve connected with via Facebook, as well as toggle features such as personalization.

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Is Facebook personalizing ad options based on activity?

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Remember when there were only a few hundred workplace targets on Facebook?

You could only target people who worked at big companies. If you were a B2B marketer, you might not be able to hit any of the niche companies in your vertical. But potentially, you could stilltarget folks who worked at Walmart in Bentonville, Arkansas (their headquarters) or executives who work at Enterprise Rent-A-Car and like a certain interest group or job title.

Back in early 2014, suddenly, the number of workplace targets exploded. We could hit the tiniest of companies, creating a bonanza for PR companies, start-ups, and small businesses that had the chops to run $1 a day micro-targeted campaigns. The results were stunning– resolve your customer complaints, land that whale client, get newspaper coverage, play a fun trick on your friends, make your boss think you’re a celebrity, and so forth.

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Infographic: 18 steps for building a better Facebook contest

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As the rules around Facebook contests change regularly, marketers need to make sure they’re playing within Facebook’s rules.

But how can you be sure that you’ve done all that you can to be legal, yet still create a hit Facebook contest?

ShortStack, which specializes in Facebook contest apps, created an infographic detailing 18 steps to Facebook contest success.

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Facebook testing clearer post attribution menu for page admins

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Facebook is making it easier for page admins to switch between pages they manage and their personal profile with clearer toggle buttons.

As pointed out to Inside Facebook by reader Alessandra Rossi and The Next Web Social Media Director Matt Navarra, page admins who control several pages can have the ability to easily change between posting as themselves and their pages. On a broader scale, page admins can switch back and forth between pages and personal profiles by choosing the option in the top right corner menu.

This gives admins easier access to changing voice on a post-by-post and comment-by-comment basis.

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Facebook tests disappearing post feature on iOS

ScheduleFB-220x259Ever wish that embarrassing Facebook post you made would just disappear? Soon, you might be able to do that, as Facebook is trying to bring the Snapchat-like timebomb messaging aspect into the News Feed.

According to The Next Web, Facebook is testing a “disappearing post” feature with select iOS app users that allows them to post something and then choose a time when that post will expire.

Users can pick 1 hour, 3 hours, 6 hours, 12 hours, 24 hours, 2 days or 7 days.

Facebook confirmed this test in a statement:

We’re running a small pilot of a feature on Facebook for iOS that lets people schedule deletion of their posts in advance.

The Next Web notes that even though the post may be deleted from a user’s timeline, it can take up to 90 days to completely disappear from Facebook’s servers.

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INFOGRAPHIC: T-Mobile, Waggin’ Train Dog Treats among Facebook’s top brands in Aug. 2014

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While most companies and brands can claim to be active on Facebook, a few go the extra mile.

Socialbakers, a Facebook Preferred Marketing Developer, tracks the most engaged and active Facebook brands each month. Among major brands, Waggin’ Train Dog Treats was tops in engagement, while T-Mobile was a superstar at answering fans’ questions.

Wondering how industry leaders are performing on Facebook? Check out the infographic below.

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What should you learn from Facebook’s clickbait-free News Feed?

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If you’re tired of headlines emphasizing that your mind will be blown or that you won’t believe what happens next, you’re not alone. Facebook recently targeted clickbait headlines as part of its mission to make the News Feed more relevant, but what does this mean for content publishers on the site?

If you’re producing quality and relevant content, that announcement shouldn’t be a problem for you, according to Adobe Social’s Senior Product Marketing Manager, Lawrence Mak. Mak said that the only publishers who should worry about future content plans are those that try to game the algorithm.

Facebook wants you to play within its rules, meaning no deception in links and no links in photo captions, when posting content. Mak told Inside Facebook that quality content publishers shouldn’t see much of a dip because of Facebook’s decision to lighten up on deceptive headlines:

Facebook has always encouraged companies to post focused, engaging content for their audience. That ensures the experience that they have with that brand in News Feed is high value and highly relevant and therefore leads to more engagement and reach over time. I don’t think that this is something that most brands should be worried about. If you are not being shady on Facebook, you shouldn’t be too affected by the change.

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