Reports: Facebook nearing launch of ad network, ‘Atlas’

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As early as next week, Facebook could launch a new advertising network to help it compete with Google, according to The Wall Street Journal.

Reportedly named Atlas (based on Facebook’s 2013 acquisition of Atlas from Microsoft), the new ad network will help marketers better target and measure the performance of their ads. Facebook has declined to comment on the matter, as is standard procedure for reports like this.

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Study: Retargeting on Facebook & display leads to greater CTR

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While retargeting is a growing trend on Facebook, a new study by Facebook Preferred Marketing Developer Marin Software shows that brands who serve these kinds of ads both on the social network and through display tend to have more success than those who retargeted only on one or the other.

Marin conducted a study about retargeting — where ads are shown based on browsing or purchasing behavior — among 233 marketers in Q2. Each month, both Facebook and display ads saw rises in CTR when combined.

Overall, 88 percent of marketers polled by Marin Software said they currently use retargeting. Of those who said they did not, 56 percent said they planned to utilize retargeting in the future.

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Can posting too many vacation photos on Facebook cause unfriending?

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Those vacation photos you can’t help but post to your Facebook News Feed to prove how awesome your life is might make people unfriend you.

New data from CyberLink Corp. suggests that you might want to think twice before flooding your News Feed with those vacation photos. Your friends don’t like it and 34 percent of Americans polled in the survey would consider unfollowing or blocking friends on Facebook for posting too many holiday photos.

In an effort to uncover how crucial smartphones and technology have become to the American vacation experience, CyberLink commissioned research firm YouGov to study how enjoyment of a vacation is affected by the positive responses elicited by others on social media platforms – and influenced by the quality of the content being posted.

Alice H. Chang, CEO of CyberLink, said in a press release:

Our social news feeds are dominated by ‘gloating’ photos of friends and colleagues on holiday, and while capturing photos and sharing them on social media has become an integral part of the vacation experience – there is a way of doing so without annoying friends and family. They are a great source of enjoyment for the individual taking the photo, but are sometimes a point of irritation for friends back home and at work.

With nine in 10 (90 percent) Americans polled sharing vacation photos on Facebook, it is overwhelmingly the number one social platform where travelers share their holiday snapshots, more than three times than that of Instagram (28 percent), and more than four times that of Twitter (18 percent).

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6 reasons why you still need to acquire new Facebook fans

 

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Facebook has recently prohibited ”like-gating.” Like-gating was the practice of forcing users to become Facebook fans of a brand before they could access its content or participate in a contest. A lot of marketing blogs have commented on this, talking about the demise of Facebook marketing or alternatively the sudden pointlessness of having/getting fans.

But this “news” is just one of the many tidbits buried near the end of an article posted on Facebook’s developers blog.

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SPMD Kenshoo named top social media marketing solution by Internet Retailer

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Kenshoo, a Facebook Strategic Preferred Marketing Developer, has been named the top search engine marketing and social media marketing solution provider in Internet Retailer‘s “2015 Leading Vendors to the Top 1000.” Kenshoo clients Drs. Foster and Smith, Moosejaw Mountaineering, Walgreens, Sears and Staples are also among the honored.

Will Martin-Gill (pictured), the Senior Vice President of Product at Kenshoo, described what sets the company apart:

Kenshoo’s roots are in retail, resulting in many innovative solutions designed specifically with retailers in mind. Demand Driven Campaigns, for example, allows retailers to automatically translate top performing search listings into Facebook ads. Our Shopping campaigns solution is used by many of the world’s largest and most advanced retailers resulting in Kenshoo serving more Product Listing Ads than anyone else per Jefferies Equity Research.

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Facebook adds page admin panel next to News Feed

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Facebook is trying to make things a little easier for page admins by showing a breakdown next to News Feed of post and ad performance.

Several page admins have been seeing a feature that Facebook is apparently rolling out, where information about recent posts and ads shows up to the right of the News Feed. Hat tip to Kevin Mullett, Director of Product Development at Cirrus ABS, for sending this to Inside Facebook.

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Custom Audiences update: No more ‘scraping’ Facebook user IDs

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Facebook has recently updated its Custom Audiences terms of service, preventing the “scraping” of Facebook user IDs for ad targeting.

Through Custom Audiences, advertisers can target ads based on email lists, phone numbers, website visitors, Facebook app user IDs and mobile app users. However, many advertisers gamed the system by uploading email lists of those who weren’t customers, those who didn’t use the company’s Facebook app or hadn’t opted into the company’s service, as well as targeting the user IDs of groups and pages to break into new targeting groups.

This practice, though effective, ran counter to Facebook’s Custom Audiences terms of service. Now the company is taking steps to prevent this.

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Parse SDK upgrades for iOS 8

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Facebook’s Parse, a cloud system that powers apps on any platform, released a new version of its product for better support in iOS 8.

Parse SDK for iOS brings a number of performance and security update improvements including faster downloads and uploads for Parse Files, along with improved security for account data.

The updates ensure that Parse runs smoothly with the new iOS 8 APIs, and updated push notification integration everywhere to use the new iOS permissions style and support the category key.

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Facebook testing more audience targeting options to ‘Boost Post’

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Once a weaker option for advertisers, Facebook is adding some juice to the Boost Post option.

As discovered by Portage Co. Chief Technology Officer Dennis Yu, Facebook is apparently adding more Lookalike Audience targeting options to the Boost Post feature.

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News Feed algorithm change: improving timeliness of posts

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Facebook on Thursday announced more changes to its News Feed algorithm, aimed at letting users see posts from the pages and friends they want in a more timely fashion.

The changes revolve around trending topics as well as the time and rate when people like or comment on posts.

Facebook’s Erich Owens, Software Engineer and David Vickrey, Engineering Manager explained the changes in a blog post:

We’ve heard feedback that there are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game, or talking about the season premiere of a popular TV show. There are also times when a post that is a day or two old may not be relevant to you anymore. Our latest update to News Feed ranking looks at two new factors to determine if a story is more important in the moment than other types of updates.

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