The report found that Facebook users constantly click links in their News Feeds. In March, Facebook drove 21.25 percent of the overall referral traffic to sites. Since December, Facebook’s share of traffic grew 38 percent.
The findings are based on four months of data collected between December 2013 and March 2014 from more than 300,000 websites that reach more than 400,000 unique visitors each month. It examined the eight most popular social media platforms that were referred to Shareaholic’s network of sites, that include independent lifestyle blogs, publishing companies and commerce sites.
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Facebook also remained the dominant mobile login conductor, with 62 percent, and is the overwhelming choice for those connecting with ecommerce sites, at 77 percent.
Gigya’s Victor White examined the Q1 social login ecosystem in a blog post:
In Q4 2013, Gigya saw Facebook make strides in the war for identity, as it regained a sizable share of logins in a number of industry verticals and regions. In Q1 2014, this trend continued with the world’s largest social network seizing more than 51% of social logins in North America for the first time in three previous quarters. In Q1 we also saw Yahoo continue losing its share of logins in almost every single vertical and region, a trend that mirrors the company’s recent move to eliminate Facebook and Google/Google+ logins from Yahoo properties.
Gigya’s infographic, showing all social login stats for Q1, is below.
In light of Earth Day, Facebook recently put out a list of the most checked-in U.S. National Parks, with Arizona’s Grand Canyon leading the list.
Of all the people who checked into a U.S. National Park on Facebook in 2013, 9 percent visited more than one National Park in that year. Interestingly, 12 percent of those who checked into a National Park on Facebook last year weren’t from the U.S. The top countries of international visitors to U.S. National Parks (according to Facebook check-in data): the U.K., Germany, Canada, Australia and France.
Among U.S. residents who checked into a National Park on Facebook, Washington D.C. was the most popular city of origin, followed by Los Angeles, Las Vegas, San Diego and Denver.
Read below to find out the most checked-in U.S. National Parks on Facebook.
Nanigans, a Facebook Strategic Preferred Marketing Developer, recently released its Q1 2014 Facebook advertising trends report, finding that advertisers recognize the value of their female audience on Facebook and that teens don’t have money to spend.
From Q1 2013 to Q1 2014, Facebook advertisers allocated 63 percent of their budget to women and just 37 percent to men. Nanigans found that on average, ads targeted toward women cost 12 cents more than men, but delivered a 39 cent higher revenue-per-click. When they examined key performance indicators by age group, the revenue-per-click data suggested that the teen demographic, those 18-24, was the worst monetizing demographic and 45-54 was the best performing age group.
Adobe, a Facebook Strategic Preferred Marketing Developer, released Monday night its Q1 2014 Social Intelligence Report, showing that Facebook’s ad performance has kept chugging along — especially on Fridays.
Among Adobe’s clients, cost-per-click (CPC) is down 2 percent year-over-year and 11 percent quarter-over-quarter, while clickthrough rate (CTR) rose 160 percent YoY and 20 percent QoQ. Facebook ad clicks overall were increased by 70 percent YoY and 48 percent QoQ. Impressions are up 40 percent YoY and 41 percent QoQ.
Joe Martin, a Senior Analyst for Adobe Digital Index, talked with Inside Facebook about Facebook’s ads performance in the first quarter of the year:
A lot of the Facebook changes are around making sure people see the content they want to see. Even though that’s making brands possibly pay for more impressions than they were before, it’s keeping News Feeds clean of excessive brand posts. If I like 100 brands, and I saw every post, that’s all I’d ever see on my News Feed. So Facebook is really rewarding people for original content, media-rich content and people are responding with some higher engagement rates.
Facebook has made a slight change to the way related posts are shown, after a user clicks on a link in News Feed.
Previously, when someone clicked on a link in News Feed, Facebook would show a few stories related to the topic. This used to be done horizontally, but now it appears that Facebook is testing this vertically, taking up more room in the News Feed.
Facebook will announce its Q1 2014 financial report on Wednesday, but reports are pouring in from analysts and Facebook Preferred Marketing Developers.
3Q Digital, a digital advertising agency, shared with Inside Facebook samples of its clients’ performance on Facebook for the previous quarter. They found that mobile is still going very strongly for Facebook in Q1, as the company has seen a 45 percent quarter-over-quarter increase in spending on mobile.
Dayna Moon, 3Q’s Senior Director of Social Advertising, commented on Facebook’s Q1 advertising performance:
It’s safe to say we’ve moved beyond the “Year of Mobile” to the “Decade of Mobile” and can continue to place bets on the next targeting craze. I’m rolling my dice on the geo side, as Facebook announced an optional rollout of the “nearby friends” feature early this week. Marketers are likely to see this feature “pop-up” sooner rather than later.
Advertisers are increasingly falling in love with Facebook’s mobile ad offerings, but a more powerful solution may be on the way.
According to re/code, Facebook will reportedly announce next week at F8 a mobile ad network that would allow advertisers to utilize Facebook data for targeting outside of Facebook. The company started testing this on a small scale in January and a few executives from Facebook Preferred Marketing Developers have said that an external ad network is the logical next step.
Facebook declined to comment, which is standard procedure for rumors.
As Easter approaches, many kids (and adults) will wake up Sunday morning to baskets waiting to be filled with Easter eggs and chocolate.
So we took a look into PageData’s numbers to find out what candies are most-liked by Facebook users. While Hershey’s, Snickers, Reese’s and M&M’s were near the top of the list, the candy page with the most likes on Facebook doesn’t have any chocolate.
Find out what it is below.
There’s an interesting way marketers are reaching out to customers through Facebook, Twitter and Instagram. When users post that they’re pregnant, or recently engaged — or another significant life event — that’s data marketers can use to predict buying behavior.
Viralheat, a social marketing management firm, says that many clients are seeing success by tracking this type of conversation. For instance, a variety of retailers could target ads toward a user (or join the discussion) who posts a picture of a ring on Instagram with the hashtag #Engaged or makes a public post about an engagement.
Viralheat spoke with Inside Facebook about how brands can use more information that users freely post in order to turn fans into influencers.
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