Bored and looking for something to do with your Facebook friends? Now (for some users, at least) the site suggests games to play within the Facebook chat module.
As noticed by Inside Facebook reader Matteo Gamba, users who have the chat bar can click “Show Games,” when they click the settings button. This will then show games the user plays, as well as suggested games.
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In the coming weeks, Facebook will roll out an update to the News Feed design it introduced last year. More users will be switched from the old News Feed design, with a white background, to a mobile-inspired News Feed with bigger images and a darker background. There is no change to the News Feed algorithm; this is just for aesthetics.
AppsFlyer, a Facebook mobile measurement partner, has raised a $7.1 million A Round from Pitango Venture Capital and from its current investor Magma Venture Partners.
AppsFlyer is now monitoring mobile campaigns at an annual run rate of $500 million in mobile ad spend. During 2013, The company’s mobile traffic grew 80x, and is currently tracking at a run rate of one billion mobile app installs annually.
Not much has been said about Atlas since Facebook purchased the advertising suite from Microsoft last year. However, a new partnership with cloud-based cross-platform advertising company Flite could help Facebook advertisers deliver better results off the site.
Flite announced Wednesday that the company has partnered with Atlas to offer customers an innovative new solution for display advertising. The Flite Design Studio, which specializes in real-time content advertising, will be integrated into Atlas’ ad-server solution.
Here’s what the partnership means for digital advertisers:
- Seamless integration between Flite’s creative studio and Atlas’s ad server and analytics
- Multi-screen support with HTML5 ads that work across both mobile and desktop environments
- The ability to easily stream dynamic and social content—including videos, Facebook, Twitter, image galleries, and more—into ads
- Live updates to ads without having to retraffic tags
- Comprehensive reporting, including deep engagement metrics
Flite CEO Will Price and Vice President of Engineering Toshinari Kureha talked with Inside Facebook about the impact that this partnership will have on Flite, Atlas, Facebook and Facebook advertisers.
Facebook ads have come a long way in a few short years. The days of a brand posting a blurry photo from an event with a caption “Like Us Now!” are (thankfully) coming to an end. Through numerous algorithm changes, Facebook has made it clear to marketers that it wants – and its users expect – a compelling, visually appealing reason to engage with a brand’s ad.
This means that marketers need to jettison generic ad creative and text-heavy wall posts in favor of high-quality, engaging ad creative with smart imagery and limited text. Facebook will reward them for doing so with greater exposure in users’ News Feeds.
Facebook released an update to its news reader iPhone app Paper Tuesday, allowing users to more easily share the stories via Facebook messages, text or email.
The app has been well-liked among those who use it, earning an overall rating of 4.5 stars (out of 5). However, AppData download estimates show that Paper has fallen flat.
According to CNBC, Facebook is in the process of acquiring a drone maker.
Facebook is reportedly buying Titan Aerospace, which builds solar atmospheric satellite platforms, for $60 million. This comes just a couple weeks after Facebook purchased mobile SMS-replacement app WhatsApp for $19 billion.
Facebook has not yet responded to an email asking for confirmation.
Facebook began allowing page administrators to add a call-to-action button to the lower-right-hand corner of page post ads in February. Ever since reports of this feature first surfaced, we were excited about its potential impact and looking forward to testing.
Our digital team at Electronic Merchant Systems has been successful with paid social campaigns in the past. Facebook ads, in particular, have generated approximately 65 percent of online signups for our mobile credit card processing solution, EMS+.
When the call-to-action buttons became available, we believed it would help drive our conversion prices down on a per-ad basis. After running a series of initial tests, however, that hasn’t been the result.
It’s understood that King’s addictive game Candy Crush Saga is the most popular Facebook game, but by looking at daily active user counts (DAU), it shows just how much of a force it is.
With more than 57 million Facebook DAU, Candy Crush Saga has more DAU than the next four Facebook apps — Farm Heroes Saga, Microsoft Live, Spotify and Pet Rescue Saga — according to AppData.
From now on, the AppData monthly leaderboard on Inside Facebook will reflect DAU values. Click below to see which Facebook apps are the most used.
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