Are your Facebook ads striking out?
Maybe it’s time to add a call to action in the post or make sure the ads are relevant to the audience.
Ampush, a Facebook Strategic Preferred Marketing Developer, recently published an infographic showing ways that marketers can hit a home run with Facebook advertisements.
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Through this app, Airtel customers in Zambia can access these apps:
- Facts for Life
- Google Search
- Go Zambia Jobs
- MAMA (Mobile Alliance for Maternal Action)
- WRAPP (Women’s Rights App)
- Zambia uReport
Facebook is making its pitch to games developers: to survive you need to be cross-platform. To be effectively cross-platform, you need to dance with Facebook.
While Facebook celebrated another successful quarter last week, there was a little bit of troubling news about the future of the company’s games economy. Chief Financial Officer Dave Wehner summed up Facebook’s games dilemma in the quarterly earnings call:
Our current games payment revenue comes entirely from desktop usage and we are seeing declines in the number of people using Facebook on desktop, a trend that will make growing this business challenging going forward.
So at Casual Connect in San Francisco, Facebook made its sales pitch to game developers from all over the world: go mobile with us.
The company’s DMS Analytics 2.0 now offers a proprietary Focus Heat Map product to help social marketers identify areas of importance based on performance. The new system makes reporting faster by more than 50 percent and adds flexibility to digital marketing analysis.
Roger Barnette, President of IgnitionOne, described the company’s newest offerings:
We are upping our game by not only improving our analytics capabilities, but by leap-frogging other platforms to bring our clients the most complete digital marketing hub analytics available. IgnitionOne’s goal is to make marketers’ lives easier – and that is exactly what DMS Analytics accomplishes.
This holiday season, Facebook (may) not prompt you to shop in its gift store for loved ones. Facebook is ending its Gifts program, which allows people to buy physical presents and digital gift cards for friends, on Aug. 12.
The news was first reported by TechCrunch, but Facebook has confirmed this decision to Inside Facebook:
We’ll be using everything we learned from Gifts to explore new ways to help businesses and developers drive sales on the web, on mobile, and directly on Facebook.
In part I of our series on strategies for navigating the Facebook ad campaign maze, we looked at how marketers can successfully launch and manage their Facebook campaigns. Today’s post examines the best ways to get the most out of your Facebook ad creative.
Hint: size does matter!
As I wrote in a previous Inside Facebook post, Facebook has made it clear to marketers that it wants – and its users expect – a compelling, visually appealing reason to engage with a brand’s ad. That requires smart, compelling creative that recognizes the intelligence of the average Facebook user. No more generic ad creative or text-heavy wall posts. Instead, those must be replaced with high-quality ad creative that uses engaging images and limited text.
The newest app from Facebook/Instagram — leaked last week — Bolt, is official. The company announced Tuesday that Instagram Bolt has been launched for iOS and Android users in New Zealand, Singapore and South Africa. Bolt is a way for people to quickly share images via one-on-one messaging, somewhat similar to the most recent app Facebook launched, Slingshot.
Facebook is running one of the largest auctions on the Internet and it enables anyone to buy advertising space on Facebook through the online auction. However, the auction doesn’t work like a traditional one: the highest bid is not always enough to win it. A well-performing ad – e.g. high click-through rate and positive ad engagement – with a combination of high enough bid will allow you to win the auction and get your ad shown on Facebook.
Selecting the most suitable bidding type helps you to improve your campaign performance. At the moment Facebook offers four different options: Cost per click (CPC), Cost per thousand impressions (CPM), Optimized CPM (oCPM) and Cost per action (CPA). There is no golden rule for the right type, thus I recommend you to test different options. However, there are some tips for you how to go forward with testing.
More advertisers are discovering Facebook’s complex ad models, such as retargeting via Facebook Exchange and Website Custom Audiences. How effective can these techniques be? A new study by AdRoll, a Facebook Exchange partner, showed that by using both FBX and Website Custom Audiences, the CPM of News Feed ad impressions on mobile was 57 percent lower than desktop, generating a 10 percent higher click-through rate. It led to a 61 percent lower cost-per-click for News Feed ads on mobile compared to desktop.
The study took into account more than 800 million impressions from 215 AdRoll clients running retargeting campaigns on mobile and desktop.
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