The World Cup effect: How Facebook advertisers went big for Q2

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Facebook will announce its financial results for Q2 on Wednesday, but several other firms are reporting another great quarter for Facebook ad results. SocialCode, a Facebook Strategic Preferred Marketing Developer, said clients really performed well in Q2 — with the World Cup being a major motivating factor.

Max Kalehoff, SocialCode’s Senior Vice President of Marketing, summed up the company’s clients’ performance this quarter:

Q2 continued the same triple-digit growth we saw in Q1. Our portfolio of Fortune 500 advertisers nearly doubled total spend with us in Q2 versus Q1. We saw a lot of investment around the winter Olympics, but the World Cup was a whole different scale. It laid to rest any question about the potential of global events and real-time marketing to be an extraordinary catalyst to help brands reach and engage with their customers on social media.

Kalehoff also sat down with Inside Facebook for a closer look at how advertising on Facebook has grown in the past quarter.

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Facebook officially closes $2B acquisition of Oculus VR

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Near the close of the market Monday, Facebook and Oculus VR announced that the roughly $2 billion acquisition deal is final.

The acquisition was first announced in March, but has since been finalized by the Federal Trade Commission.

The two companies put out a joint statement about the finalization:

We’re looking forward to an exciting future together, building the next computing platform and reimagining the way people communicate.

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Infographic: 5 tips for creating a sequenced Facebook ad campaign

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As we learned recently, Facebook advertisers have had great success leading people down the conversion funnel through sequencing posts in a Facebook ad campaign like a story.

But how should it be done?

Flightpath put together an infographic showing tips and best practices for planning out your Facebook ad campaigns in this manner.

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Facebook launches Save — a way to save posts to view later

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Your friend posts a link to a story in the New Yorker that’s 7 pages long, but you’re just quickly skimming Facebook at work. Your favorite band just posted their newest music video, but you’re on the train without headphones.

Now, Facebook has a way to save that content and check it out later. Through Save, users can indicate that they want to bookmark content to revisit later. It is rolling out for iOS, Android and Web users over the next few days.

Facebook software engineer Daniel Giambalvo announced Save (not a separate app, just a layer on top of the current Facebook experience) in a blog post:

Every day, people find all sorts of interesting items on Facebook that they don’t have time to explore right away. Now you can save items that you find on Facebook to check out later when you have more time. You can save items like links, places, movies, TV and music. Only you can see the items you save unless you choose to share them with friends.

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Inside Facebook contest — win an All-Access Pass to Mediabistro’s Content Marketing 101

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Inside Facebook has been covering the Facebook platform since 2006, when Facebook was still in its infancy. We’ve also been an early adopter of Facebook. Our fanbase has grown incredibly fast in the past year, as more than 100,000 people have liked our Facebook page.

To celebrate, we’ve partnered with our partner company — Mediabistro — to offer a special treat for our Facebook fans. By entering the giveaway contest on our Facebook page, you can win an All-Access Pass to Mediabistro’s Content Marketing 101 online bootcamp. The class runs Sept. 8-Sept. 12. The contest ends Aug. 8.

Click here to enter the contest. (Here is the mobile link.)

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Facebook: Travelers to Brazil during World Cup saw 15% gain in international friendship

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“Hey, can I add you on Facebook?”

It seems those words were spoken quite a bit during the World Cup. Facebook’s Data Science team studied check-ins and international friend requests in Brazil, finding that travelers to Brazil saw a 15 percent rise during the tournament in friend connections from another country. On average, international visitors to Brazil during the World Cup made 2 friends — one from the host country and one from another country.

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Success with Facebook marketing: web, email and Facebook audiences

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Justin Timberlake could post anything on Facebook and it would get a hundred thousand likes and drive a ton of traffic. He, any other celebrity, or any other brand would get the same result on any channel.

Unless you are well-known, you can’t expect that the same techniques will work for you. You’re not bringing the same size audience into the mix.

Tiger Woods could play golf with the crappiest used golf clubs and still kick our butts in a game of golf. So it’s not the tools you use, to a certain extent.

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Facebook’s newest call to action test: Buy

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Facebook has been expanding its call to action options, but the one released today might be its most popular.

Facebook is testing a way users can directly buy a product without leaving Facebook, clicking a “buy” button right on the ad. This will be available on both desktop and mobile, among the advertisers in the test group.

Facebook announced this feature in a blog post:

We’ve built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure. None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.

The current test is limited to a few small and medium-sized businesses in the US. We’ll share more information as we gather feedback.

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Inside Facebook contest: Win an All-Access Pass to Mediabistro’s Content Marketing 101

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Inside Facebook has been covering the Facebook platform since 2006, when Facebook was still in its infancy. We’ve also been an early adopter of Facebook. Our fanbase has grown incredibly fast in the past year, as more than 100,000 people have liked our Facebook page.

To celebrate, we’ve partnered with our partner company — Mediabistro — to offer a special treat for our Facebook fans. By entering the giveaway contest on our Facebook page, you can win an All-Access Pass to Mediabistro’s Content Marketing 101 online bootcamp.

Click here to enter the contest. (Here is the mobile link.)

(more…)

Facebook launches Mentions: a new app for public figures

introducingmentions_2Facebook has been trying to make it easier for celebrities and other public figures to talk with fans. The company’s Creative Labs team today announced Mentions, a new app available for verified users and public figures. The app allows for more seamless communication between celebrities and Facebook fans and gives public figures a better way to see the discussion about them happening on the social networks.

Facebook introduced the new app (only available for public figures and verified pages) in a blog post:

Nearly 800 million people are connected to public figures on Facebook, and interacting with athletes, musicians, actors and other influencers is an important part of their experience. From cheering on World Cup players to checking out updates from favorite celebrities, there are more than a billion interactions between public figures and their fans on Facebook every week.

We want to make these interactions even better.

It appears that this may be the VIP app Facebook was testing last year.

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