Facebook appears to be doing what it can to spark reviews from users. Earlier, Facebook tested a script on the review field that would lead a person to write a longer, more descriptive review.
Now, as Inside Facebook reader Matteo Gamba noticed, some place-based pages are seeing the actual rating next to the star symbols on a page’s timeline.
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Wondering which of your Facebook friends are in the neighborhood? Facebook now gives you that answer. Soon, Android and iOS users will be able to opt-in to a location service called Nearby Friends.
Facebook stressed in the blog post announcement that this is opt-in (compared to many other services Facebook launches, which are opt-out). Facebook has done something similar in the past, where users are notified when a friend checks in somewhere nearby, but now you’ll be able to see who is around without them checking in.
Users who do this will be able to choose who can see their location.
One of the most popular ad tools on Facebook right know is Custom Audiences. An online retailer recently tapped Facebook Preferred Marketing Developer SocialWire to reach current customers with targeted ads via Custom Audiences, experiencing an average last-click return on investment of $32 for each $1 spent.
The campaign opened up the client’s inventory of 50,000 products, pushing advertisements for 600 of them. SocialWire found that 89 of these products had an ROI greater than 35:1, with some hitting as high as 45:1.
How did they do it?
Many page admins have been struggling with link posts lately, unable to upload an image to go along with the post. The image that goes along with the link post is just the default one that Facebook pulls from the website.
Facebook confirmed to Inside Facebook that it’s not a change in link posts, but a bug that the company is dealing with.
The Financial Times reported this week that Facebook is looking into adding electronic money transferring to its ecosystem.
Stories say that the social network is only “weeks away,” from getting properly approved in Ireland for a service that would let user store money on Facebook and use it to exchange money with friends and pay for goods — similar to PayPal.
This process would allow Facebook to become an “e-money” institution and make it so its European users can send money throughout the continent. Financial Times notes that Facebook has discussed partnering with a few London-based startups that specialize in money transferring services via desktop and mobile: TransferWise, Moni Technologies and Azimo. It would also require Facebook to hold €350,000 and segregate funds equal to the amount of money it has earmarked for this service.
But why is Facebook reportedly getting into this market?
Facebook is rolling out a new feature that allows users to ask friends for movie, book and TV show recommendations.
Inside Facebook reader Matteo Gamba noticed that the social network asked him to ask a friend to recommend a show they’ve watched or a book they like.
A Facebook spokesperson told Inside Facebook that this is not a test, but something the site has rolled out.
One of the biggest questions in online advertising is whether search or social advertising is the best route to go.
Kenshoo, a Facebook Strategic Preferred Marketing Developer, recently compared how search advertising is performing in Q1, compared to Facebook ads. Though Facebook advertising’s cost-per-click has risen 35 percent year-over-year, it has decreased 26 percent quarter-over-quarter.
Other key findings (YoY):
- Search ad spend increased 10% and Facebook spend increased 37%
- Search advertiser revenue increased 12% and Facebook revenue increased 191%
- Search clicks increased 8% and Facebook clicks increased 1%
- Search average cost-per-click was $0.59 (up 2%) and Facebook was $0.25 (up 35%)
Learn more about the trends in search vs. Facebook advertising by reading below.
ShopIgniter, a Facebook Preferred Marketing Developer, announced this week the promotion of two employees to the role of Vice President. Clay Moore will move from Senior Director of Marketing Solutions to Vice President of Marketing Solutions.
Justin Kistner will move from Senior Director of Strategy to Vice President of Strategy.
ShopIgniter CEO Matt Compton commented on the announcement in a press release:
The employees we’re recognizing today truly are ‘A’ players in their outstanding leadership, constant pursuit of excellence and track record of consistently outperforming expectations. It’s my privilege to work alongside such creative and driven employees every day to together propel ShopIgniter’s success.
King leads the pack when it comes to the top Facebook developers. According to AppData, the social gaming company had an average of 93.5 million daily active users (DAUs), giving it over 23 percent of the market in March of 2014. Microsoft had about 26.6 million DAUs in the same time frame with nearly seven percent of the market. It was followed by Zynga (18.2 million DAUs), Spotify (12.4 million DAUs) and Supercell (11.3 million DAUs).
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