A Facebook spokesperson told Inside Facebook, “We’ll be unveiling some exciting updates for our developer community at the event.”
The event will be held April 30 at the San Francisco Design Concourse.
How can you register?
Create and manage a top-notch freelancing career in our upcoming event. Through a series of webcasts and workshops, attendees will be able to learn the tools necessary to launch a successful freelancing career. Weekly sessions will cover topics including pitches, query letters, portfolios, and financing. With St. Patty’s Day quickly approaching, we invite you to try your luck with code GETLUCKY and win anywhere from $10-$50 OFF registration! Register Today!
Zynga is introducing some of its most-popular games to iOS and Android in a few select markets before officially launching them at the end of June. The social gaming developer is playing catch up with competitor King, which got into the mobile space sooner.
“Did the company miss a beat with the transition to mobile? Absolutely. Are we fixing that? Yes, we are,” CEO of Zynga Don Mattrick told Reuters.
The company’s acquisition of NaturalMotion earlier this year also signals a new focus for the company on mobile.
Ampush, a Facebook Strategic Preferred Marketing Developer, announced recently that the company has named Rick Cotton as Chief Revenue Officer. Cotton comes to Ampush from Sequoia-backed TuneIn, a digital radio app, where he was the company’s head of global advertising. Prior to that, he was a Senior Vice President/General Manager at Monster, where he launched and grew the company’s consumer advertising business while managing strategic operations.
With Ampush, Cotton will expand the company’s national sales team and ensure top-quality customer service as the company grows. He will help develop and execute Ampush’s go-to-market strategy and collect market feedback.
Gallop Labs, a social marketing and analytics firm, announced that it has hired former Facebook Client Partner Andrew Peebles as the company’s Director of Sales. Gallop Labs is a part of BNOTIONS, a Facebook Preferred Marketing Developer.
Peebles will help Gallop Labs manage its sales strategy and brand presence throughout North America. He will work with clients to identify high-value mobile users and achieve business goals through Facebook engagement on Gallop Labs’ mobile media buying ad platform.
Peebles joined Facebook in 2009 and was primarily responsible for growing the social network’s Canadian business presence.
Facebook on Monday introduced a new design for Facebook pages, making things such as key performance indicators more easily visible for managers, and location info easier to find for fans.
However, this move also signals that Facebook is moving away from tabs — which have been a popular tool for many Facebook marketers to draw attention to contests as well as get users to visit other entities such as an Instagram feed or website. Page admins can still draw users to the company website, a contest, or anything else, but it’s becoming clear that this will have to be done through News Feed posts and not direct visits to a page’s timeline.
When many page admins and marketers saw the new design, they wondered, “Where did the tabs go?”
There has been a buzz around the interwebs about Facebook ads not being very effective. Veritasium released a video on February 10 claiming proof of fraud within Facebook’s paid advertising mechanism. Derek Muller, owner of Veritasium’s YouTube channel, experimented with Facebook’s ads on a random page about cats.
Derek argues that since there are a lot of fake accounts on Facebook, thanks to click farms around the world, when Facebook sends out ads to your chosen audience, most of these sponsored stories end up in the News Feed of fake accounts. As the number of spamming fans grows on your page, your engagement rate slows down, forcing you to buy another ad campaign from Facebook to increase interaction with users.
Facebook Strategic Preferred Marketing Developers Kenshoo, SHIFT and Nanigans announced at South By Southwest that they will integrate their technology with the Oracle Social Cloud. The news comes as part of Oracle’s new API-based paid social media solution.
SHIFT CEO James Borow commented on what this means for both his company and Oracle:
We are proud to work with Oracle for the launch of its new paid media solution. We believe paid media is the most important element in any marketing strategy, as it enables marketers to reach customers with a tailored and targeted message. This integration will provide Oracle customers the ability to execute large-scale advertising campaigns across social platforms efficiently and effectively. We look forward to working with current and future Oracle customers to help maximize their brand marketing ROI.
If you’re near Luleå, Sweden, you could witness the first Facebook data center being built using a new kind of architecture.
Rapid deployment data center design (RDDC) is a new kind of building concept from Open Compute Project, an industry-wide coalition of technology companies that is creating cost and energy efficient designs and sharing them for free under an open source model. This new design idea that will allow Facebook to expand its capacity twice as fast. The concept was discussed during the Open Compute Summit in January. This will be the second data center building in Luleå, but the first using this new architecture.
This new approach to data center design will enable Facebook to construct and deploy new capacity twice as fast at its previous approach. It will be much more site-agnostic and reduce the amount of of materials used during construction.
This will not roll out immediately, though some page admins might have this new design today. Facebook noted that this will roll out throughout the course of the week.
The right-side column of the timeline will show all the page’s posts. All posts will appear consistently, in one line, as it does on a person’s timeline and on News Feed. The left-side column will hold information about the page or business, including a map, hours of operation, phone number, website URL, photos and videos. Key indicators, such as ads running, likes, post reach and unread notifications will be in a bar off to the right of the posts.
What does this mean for marketers?
When King, the makers of the hugely-popular Candy Crush Saga, filed for an IPO last month, there was no shortage of speculation about the company’s sustainability. Even though the game maker racked up $1.88 billion in revenue last year (largely relying on Candy Crush Saga), there were some worrying signs already. Besides the troubling performances of other social-gaming companies like Zynga, King saw its revenue decline by about $20,000 between Q3 and Q4 of last year, while its profits declined by over $70,500 in the same time period.
User interest is still going strong, according to Mediabistro’s research tool, AppData. Candy Crush Saga continues to enjoy phenomenal growth, withFaceook monthly active users (MAUs) up 490 percent this year. Daily active users (DAUs) are up 570 percent this year. Even better news for the company is that DAU/MAU engagement has gone up 5 percent in the same time period, showing that more users are playing the game on a daily basis.
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