Parse updates Android Push API

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Facebook’s Parse on Tuesday updated its Android Push API, a couple weeks after updating for iOS 8. App developers using Parse will have easier setup on Android, as well as more reliability.

Parse Software Engineer Thomas Bouldin detailed the changes in a blog post:

We’re excited to announce today that the Android Push API is getting its biggest facelift since inception. We’ve rethought the API to bring Parse Push better in line with both other Parse APIs and traditional Android development. The new API simplifies developer setup, provides better reliability, and is much more easily extended or customized to override default push behavior.

With the new API, we’ve decoupled the concepts of registration and reaction; the icon and activity which you want push to use are no longer statically bound to a channel. You can replace all calls to

PushService.subscribe(myApplicationContext, “channel”, MyActivity.class, intIconID);

with

ParsePush.subscribeInBackground(“channel”);

(more…)

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Facebook launches EMEA Client Council

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Facebook this week announced the formation of the EMEA (Europe, Middle East, Africa) Client Council to better help serve advertisers in this region.

In a post in Spanish on the Facebook for Business blog, the company announced the mission of the EMEA Client Council:

We believe that developed countries and those that have high growth rates have a lot to learn from each other, and we wanted to create a forum in which some of the best minds in the industry could hear and share ideas and inspire thinking about the future of marketing.

That future is connected and mobile Internet devices. Increasingly, users access the Internet at an astonishing rate, while devices such as mobile phones, tablets and even clothing with built-in technology are transforming our behavior and will be a factor that will drive growth in EMEA. For example, in parts of Africa and the Middle East, the mobile phone becomes a means of survival that provides authentic information on commodity prices, health care, banking, employment, entertainment and leisure.

(more…)

What experts are saying about Facebook’s Atlas

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In an effort to better compete with Google, the Web’s premier ad server, Facebook re-launched Atlas yesterday. It’s expected to be a game-changer for the social network, keeping in step with the company’s cross-platform goals.

Several industry experts have recently weighed in on Atlas and what it means for social advertising moving forward.

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Study: Clickthrough rate continues to rise as reach drops on Facebook

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Pages’ posts reach a smaller amount of their Facebook fanbase, but those who do see posts are engaging more and clicking on posts — according to a study by Komfo.

The study took into account 8,000 brand pages internationally from August 2013 to August 2014, finding that overall clickthrough rate is up 48 percent year-over-year, but fan penetration is down 55 percent year-over-year.

Komfo notes that in August 2013, the brand pages monitored were reaching 25.2 of their audience. That was cut to 14.53 percent in November, and now sits at 11.34 percent.

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How to deal with negative Facebook comments on your brand’s page

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People use Facebook to share their latest thoughts and happenings, where they have been recently, what they have eaten recently and their thoughts on the recent news. Facebook is a place of sharing, with users sharing their opinions about anything with each other.

But when it comes to sharing, not all posts or comments will be positive. People will share their negative experiences they had with your products all over social media, and some of them can be really nasty experiences.

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Facebook announces the new Atlas: a cross-platform ad network

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As rumored, Facebook will announce today the relaunch of Atlas at Advertising Week in New York City.

Atlas focuses on people-based marketing, getting away from cookies and enabling true cross-device advertising. Erik Johnson, the head of Atlas, announced the relaunch in a blog post:

Atlas delivers people-based marketing, helping marketers reach real people across devices, platforms and publishers. By doing this, marketers can easily solve the cross-device problem through targeting, serving and measuring across devices. And, Atlas can now connect online campaigns to actual offline sales, ultimately proving the real impact that digital campaigns have in driving incremental reach and new sales.

Atlas has been rebuilt on an entirely new code base, with a user interface designed for today’s busy media planners and traffickers. Targeting and measurement capabilities are built-in, and cross-device marketing is easy with new ways of evaluating media performance centered on people for reporting and measurement. This valuable data can lead to better optimization decisions to make your media budget even more effective.

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Infographic: Holiday Facebook marketing trends

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As brands gear up for the holiday season, a survey by Facebook Preferred Marketing Developer Offerpop shows that 92 percent of marketers polled planned to spend a majority of their budget for that time on Facebook.

Additionally, 73 percent of the marketers polled by Offerpop pointed to Instagram, owned by Facebook, as the breakout social network of 2014.

Offerpop also put together a great infographic showcasing trends in Facebook and social marketing this holiday season. Look below to find out more.

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Where are the top honeymoon destinations for Facebook users?

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As spring and summer weddings give way to honeymoons, Facebook released data showing the top check-in locations for honeymoons. Sin City took the top spot, but Facebook discovered that newlyweds from the U.S. were much less likely to check into Las Vegas than couples coming from outside of the country.

Facebook Data Analyst Dustin Cable introduced the results in a Newsroom blog post:

19% of US honeymooners traveled internationally, but it was couples from South Korea who traveled the greatest distance to their honeymoon destinations, with a median trip of 4,000 miles away from home.

More than 100 couples checked into a place father than 12,000 miles away from home, almost exactly on the opposite side of the planet from where they started their journey. Couples living in Spain who traveled to New Zealand and Peruvians who traveled to Thailand made up a large proportion of this group.

(more…)

Facebook redesigns birthday post flow

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For some people, the only time they interact with their outer circle of Facebook friends is through the “Happy birthday” post. Facebook is trying to make this a little more visual, suggesting people add a photo to their birthday greeting.

(more…)

Instagram’s Hyperlapse update: use of front camera added

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Instagram on Thursday announced an update to its Hyperlapse app (currently only for iOS).

Now, Hyperlapse users with the updated app can use their phone’s front-facing camera to take time-lapse videos.

An Instagram spokesperson described the update:

Creating a #selfielapse is as simple as tapping an icon on the app’s home screen, which toggles between the front- and rear-facing cameras. As before, a Hyperlapse video can be shared directly to your Instagram or Facebook account, or simply saved to your smartphone’s camera roll to access later.

(more…)

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