PMD IgnitionOne adds analytics enhancements to digital marketing suite

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IgnitionOne, a Facebook Preferred Marketing Developer, announced recently an update to the company’s digital marketing suite, adding deeper analytics capabilities.

The company’s DMS Analytics 2.0 now offers a proprietary Focus Heat Map product to help social marketers identify areas of importance based on performance. The new system makes reporting faster by more than 50 percent and adds flexibility to digital marketing analysis.

Roger Barnette, President of IgnitionOne, described the company’s newest offerings:

We are upping our game by not only improving our analytics capabilities, but by leap-frogging other platforms to bring our clients the most complete digital marketing hub analytics available. IgnitionOne’s goal is to make marketers’ lives easier – and that is exactly what DMS Analytics accomplishes.

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Facebook Gifts shop to shutter Aug. 12

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This holiday season, Facebook (may) not prompt you to shop in its gift store for loved ones. Facebook is ending its Gifts program, which allows people to buy physical presents and digital gift cards for friends, on Aug. 12.

The news was first reported by TechCrunch, but Facebook has confirmed this decision to Inside Facebook:

We’ll be using everything we learned from Gifts to explore new ways to help businesses and developers drive sales on the web, on mobile, and directly on Facebook.

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How to navigate the Facebook ad campaign maze: Part II

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In part I of our series on strategies for navigating the Facebook ad campaign maze, we looked at how marketers can successfully launch and manage their Facebook campaigns. Today’s post examines the best ways to get the most out of your Facebook ad creative.

Hint: size does matter!

As I wrote in a previous Inside Facebook post, Facebook has made it clear to marketers that it wants – and its users expect – a compelling, visually appealing reason to engage with a brand’s ad. That requires smart, compelling creative that recognizes the intelligence of the average Facebook user. No more generic ad creative or text-heavy wall posts. Instead, those must be replaced with high-quality ad creative that uses engaging images and limited text.

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Instagram launches Bolt in New Zealand, Singapore and South Africa

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The newest app from Facebook/Instagram — leaked last week — Bolt, is official. The company announced Tuesday that Instagram Bolt has been launched for iOS and Android users in New Zealand, Singapore and South Africa. Bolt is a way for people to quickly share images via one-on-one messaging, somewhat similar to the most recent app Facebook launched, Slingshot.

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Optimize your Facebook advertising performance with the right bidding

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Facebook is running one of the largest auctions on the Internet and it enables anyone to buy advertising space on Facebook through the online auction. However, the auction doesn’t work like a traditional one: the highest bid is not always enough to win it. A well-performing ad – e.g. high click-through rate and positive ad engagement – with a combination of high enough bid will allow you to win the auction and get your ad shown on Facebook.

Selecting the most suitable bidding type helps you to improve your campaign performance. At the moment Facebook offers four different options: Cost per click (CPC), Cost per thousand impressions (CPM), Optimized CPM (oCPM) and Cost per action (CPA). There is no golden rule for the right type, thus I recommend you to test different options. However, there are some tips for you how to go forward with testing.

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Study: How can retargeting supercharge a Facebook ad campaign?

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More advertisers are discovering Facebook’s complex ad models, such as retargeting via Facebook Exchange and Website Custom Audiences. How effective can these techniques be? A new study by AdRoll, a Facebook Exchange partner, showed that by using both FBX and Website Custom Audiences, the CPM of News Feed ad impressions on mobile was 57 percent lower than desktop, generating a 10 percent higher click-through rate. It led to a 61 percent lower cost-per-click for News Feed ads on mobile compared to desktop.

The study took into account more than 800 million impressions from 215 AdRoll clients running retargeting campaigns on mobile and desktop.

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Slingshot Users Eyed for Panel

SlingshotTeam650Facebook is looking for users of its new Slingshot photo- and video-sharing application to join a panel and take part in a three-month study.

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Facebook Pulling Messages from iOS, Android Apps in Favor of Messenger

WereMovingMessages650Facebook users who want to send and receive messages via their iOS and Android devices will soon only be able to do so via the social network’s Messenger applications, as messaging will be removed from its flagship applications for both operating systems, Facebook confirmed to TechCrunch.

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Measuring Social ROI with tools already at your disposal

BlueROIArrow650Measuring social return on investment doesn’t require a degree in statistics or voodoo dolls. Just follow these nine steps to diagnose how your social and Web efforts come together.

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Dear Instagram, a Bolt App Already Exists

IntsgramBolt650Facebook’s tendency to brand its new applications and features with names that are already in use in the tech sector appears to have been adopted by its Instagram unit, as well, as Andrew Benton, co-founder and CEO of mobile voice app Bolt, penned a blog post in the form of a “Dear Instagram” letter to the Facebook-owned photo- and video-sharing network over its apparent plans to launch a photo-messaging app called Bolt.

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